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BRAIN Staff

All articles by BRAIN Staff

March 1, 2013

FLETCHER, NC (BRAIN) — Cane Creek is adding a "Buy Local Now" button to its website, allowing consumers to order its products from participating nearby retailers, or simply visit the shops to buy the product. The program is coordinated by SmartEtailing.

Posted in North America
March 1, 2013
Softride Hang5

BELLINGHAM, WA (BRAIN)—The Softride Hang5 carries five bikes without contacting frame, fork, hydraulic cable lines and other bikes.

Posted in New Products
February 28, 2013
The Deore 610 group in black

IRVINE, CA (BRAIN) — Shimano on Thursday released some details of its new product changes for the first part of this year, including a new mountain bike group with trickle-down technology, some new 11-speed road wheels, gearing options for 650b and 29er bikes and an 8-speed entry-level road group.

Posted in Product/Tech
February 28, 2013

SEATTLE, WA (BRAIN) — A newly formed investment group has purchased carbon wheel manufacturer Mad Fiber, the first of several bike industry acquisitions it's eyeing in 2013. 

Posted in Industry News
February 28, 2013

DENVER, CO (BRAIN) — Gates Carbon Drive is collaborating with White Industries to create the CDX Freewheel, a screw-on freewheel sprocket for the Gates belt drive system.

Posted in New Products
February 28, 2013

MORGAN HILL, CA (BRAIN) — Paul Levine is joining Specialized Bicycle Components’ retailer education program, SBCU.  Levine, the founder of Signiture Cycles, will teach dealers "the implementation and refinement of a sustainable fit business."  

Posted in Industry News
February 28, 2013
The Giro New Road Wind Shirt
BOULDER, CO (BRAIN) — The Giro New Road Wind Shirt uses a modern update to waxed cotton that's windproof, water-shedding, and highly breathable.
 
Posted in New Products
February 27, 2013

GRAND JUNCTION, CO (BRAIN) — DT Swiss has promoted Jason Federico to its global sales team in aftermarket sales support and hired Steven Sperling for the newly created position of customer service representative.

Posted in North America
February 27, 2013

SECAUCUS, NJ (BRAIN) — Action Bicycle’s annual expo returns for its 15th edition this Sunday, March 3, with more than 50 vendors, including four first-time brands.

Posted in North America
February 27, 2013

VAN NUYS, CA (BRAIN) — Bernie Doering, who headed Easton-Bell Sports’ global sales up until last summer, is back at the company. The former Nike executive had resigned his position with EBS last July. 

Posted in North America

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