All articles by BRAIN Staff
LAS VEGAS (BRAIN) — Retailers might be drawn to the Abus booth at Interbike this week by its new bright green Hyban urban helmet. With an integrated light in the back, multiple vents and optional rain cover, it's one of 14 helmets the German lock maker is working to bring to the U.S. market.
LAS VEGAS (BRAIN) — The Swedish brand POC continues to expand its cycling product line, with dozens of new clothing, helmet and eyewear products for road and mountain bikers being shown this week at Interbike.
LAS VEGAS (BRAIN) — Andy Ording, the former owner of Zipp Speed Weaponry, has made an investment in Silca, which is owned by former Zipp engineer Josh Poertner. Poertner bought the nearly century-old brand last year and moved it from Italy to Indianapolis.
LAS VEGAS (BRAIN) — The ladies of dirt will get their due at the Mountain Bike Hall of Fame induction ceremony as cycling advocate Jenn Dice, gravity legend Leigh Donovan and retailers Lil and Kris Koski are among those to be honored Wednesday night at Interbike.
LAS VEGAS (BRAIN) — The results are in and official for the National Bicycle Dealers Association's America's Best Bike Shops. The retail association will celebrate the nearly 300 shops that made its annual list, now in its second year, at a reception Wednesday night at 6 p.m.
TULSA, Okla. (BRAIN) — ICEdot has a new product that allows bikers or other adventurers to manually trigger an alert that sends their location via text message to chosen recipients.
LAS VEGAS (BRAIN) — Hawley is the new exclusive U.S. distributor of Muc-Off, a U.K.-based brand of bike care products.
Muc-Off's products include cleaners, protectants, and lubes, as well as a line of body care items.
ASPEN, Colo. (BRAIN) — As Interbike prepared to open this week, POC announced four new U.S. sales reps, among 17 new reps hired since June 1. POC plans to reveal an expanded road cycling product line at Interbike.
LAS VEGAS (BRAIN) — Slidepad Technologies, Inc. is rebranding its single-lever brake system as SureStop, moving away from the Slidepad branding immediately.
"SureStop has been selected to better communicate the technology's benefits to consumers and IBDs alike," the company said in a release Monday.