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BRAIN Staff

All articles by BRAIN Staff

December 21, 2012

CHEYENNE, WY (BRAIN) — Outdoor gear close-out retailer Sierra Trading Post has been sold to The TJX Companies Inc. for $200 million, the companies announced Friday.

Posted in Retail News
December 21, 2012
Some of the people who built 100 Giant Revel 2 bicycles in early December as part of the RIDE NYC FORWARD initiative.

NEW YORK, NY (BRAIN) — Giant has delivered 20 of the 100 mountain bikes that it is donating to Hurricane Sandy relief efforts. The 20 bicycles will help Occupy Sandy’s team of medics travel around Brooklyn and the Rockaways treating those who are unable to get to the medical attent

Posted in North America
December 21, 2012
2013 Amgen Tour of California leader's jersey by Champion System

LOS ANGELES, CA (BRAIN) — Champion System will provide the official leaders' jerseys for the 2013 Amgen Tour of California, the race announced Friday.

The custom race jerseys will be awarded to the race leaders in various categories throughout the eight-day competition from May 12-19, 2013.

Posted in North America
December 21, 2012
The Gates Pedal Strap Kit

MILWAUKEE, WI (BRAIN) — Fyxation is offering a new kit that includes a Gates pedal strap and a Gates platform pedal. The urban-oriented brand says the straps are becoming a popular alternative to clips and straps or clipless pedals for fixed gear riders and commuters.

Posted in New Products
December 21, 2012

BOULDER, CO (BRAIN) — Leisure Trends Group and the National Sporting Goods Association have reached an agreement that will provide NSGA members with access to retail sales data from Leisure Trends' Sporting Goods RetailTRAK program.

Posted in Studies/Reports
December 21, 2012

PORTLAND, OR (BRAIN) — Longtime Bicycle Transportation Alliance employee Tom Rousculp is joining Vanilla Bicycles, Rousculp announced this week.

Posted in North America
December 21, 2012
The BMC granfondo GF01

BOSTON, MA (BRAIN) —BMC Switzerland is promoting a new contest which will award two lucky winners with BMC granfondo GF01 Ultegra Di2 complete bike and an all-expense paid trip to Belgium to see the Tour of Flanders or Paris-Roubaix.

Posted in Industry News
December 21, 2012

BOULDER, CO (BRAIN) — Polar Bottle is offering a special insulated water bottle, the sale of which will benefit the American Red Cross disaster relief fund.

Posted in Industry News
December 20, 2012

DENVER, CO (BRAIN) — Clothing maker Primal is supporting the 2013 National Bike Summit with a sponsorship package the company said is worth $50,000. The package includes financial support for the event as well as custom jerseys for all attendees.

Posted in North America
December 20, 2012
The Nukeproof Mega AM complete bike

EDINBURGH, United Kingdom (BRAIN) — Nukeproof mountain bike products will once again be available in North and South America next season, available from the Scottish distributor Hotlines via Vancouver, Canada-based Stuart Kerr.

Posted in North America

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