All articles by BRAIN Staff
PITTSBURGH, Pa. (BRAIN) — Rotating Mass Media, publisher of Dirt Rag and Bicycle Times magazine, has hired industry veteran Steve Boehmke as its newest advertising sales account representative.
STOCKHOLM (BRAIN) — POC is adding MIPS technology to its Octal road helmet; the Garmin-Sharp pro team will use the new model at the Vuelta a España, which begins Saturday.
LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers has appointed Gaspare Licata as its vice president of sales and marketing.
CHICAGO (BRAIN) — SRAM"s new Rise 60 wheels feature a new hookless 21-mm carbon rim and new hub features. The Rise 60 wheels will be available in 27.5-inch (in January) and 29-inch sizes (in November).
LAS VEGAS (BRAIN) — A group of bike brands with ties to Belgium are sponsoring an off-site, invitation-only event in Las Vegas during the Interbike show. Most of the brands will also have displays on the Interbike show floor, as well.
BOULDER, Colo. (BRAIN) —The organizations behind the Cannondale Pro Cycling team and the team currently called Garmin-Sharp will be merged for next season.
CHICAGO (BRAIN) — In an effort to encourage Interbike attendees and others to ride bikes to the CrossVegas races this year, Abus Mobile Security is sponsoring valet bike parking at the event.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Retired basketball star Bill Walton will headline the Interbike Industry Breakfast, held Sept. 10 prior to the opening of the Interbike Expo in Las Vegas.
Walton, an avid cyclist for many years, will deliver an inspirational message.
GOLDEN, Colo. (BRAIN) — Yeti is getting back into the cross-country race bike market with a new AS-Rc model, introduced Wednesday.
The new carbon full-suspension model uses 650b wheels for smaller sizes and 29er wheels on larger. A complete bike starts at $5,799 retail and begins shipping immediately.
SCOTTS VALLEY, Calif. (BRAIN) — Fox has expanded its Baxter, Minnesota, service facility to handle mountain bike products along with powersports, which the company said will improve service lead times across the U.S.