All articles by BRAIN Staff
NASHVILLE, TN (BRAIN) — Tucker & Bloom, a Nashville-based commuter and travel baggage maker, has signed Groundswell PR to head up their public relations efforts. Groundswell PR will handle all media relations, brand communications and social media outreach.
MORGAN HILL, CA (BRAIN) — Specialized has released its first long-travel 29er, aimed at the fast-growing market for enduro bikes. The new Enduro Comp SE delivers 155mm of rear wheel travel and adds only 6 millimeters to the wheelbase of the bike’s 26” counterpart.
The World Federation of the Sporting Goods Industry, which represents the bike industry to the UCI and the International Olympic Committee, will hold a public meeting at the Taipei Cycle Show this month.
BURNABY, BC, Canada (BRAIN) — Sugoi has been named the "Official Performance Apparel" for the Ironman triathlons in North America and Europe.
The clothing brand, owned by Dorel Industries, has reached a three-year agreement with Ironman, said Sugoi president Kyle Weiner.
WASHINGTON, DC (BRAIN) — The League of American Bicyclists is supporting a program to encourage women to ride in Washington, DC, with a $15,000 grant.
The League is announcing the grant for the Women & Bicycle program, on the eve of the National Women's Bicycling Forum held here on Monday.
WATERLOO, WI (BRAIN) — Trek will donate $200 to a rural South African youth program for each Project One Trek sold with a special MTN-Qhubeka team paint job.
AUSTIN, TX (BRAIN) — For the second year, Tern will provide a bike share service at the SXSW new media and music conferences in Austin, which are held March 8-17 this year.
This year Tern's bike share program is being sponsored by NBC’s Revolution TV show.
MINNEAPOLIS, MN (BRAIN) — LeMond Inc. has announced its latest list of international distributors for its Revolution trainers.
NEW YORK, NY (BRAIN) — NBC Sports Network will air daily coverage of the Paris-Nice stage race, with coverage starting Sunday at 1 p.m. ET. For the second year in a row, the network will air daily coverage of all eight stages.
SCHWEINFURT, Germany (BRAIN) — SRAM has begun production of a new range of urban bike parts at a factory in Dali, Taiwan. The new line was developed over the course of 22 months at SRAM's facility in Schweinfurt, Germany, where the company has traditionally manufactured much of its internal gear products.