Follow Bicycle Retailer

BRAIN Staff

All articles by BRAIN Staff

October 5, 2012

DENVER, CO (BRAIN) — Primal Cycling Apparel will be the official apparel provider to Bike MS, its 50 state chapters and its more than 100 annual charity rides.

Posted in North America
October 4, 2012

SAN FRANCISCO, CA (BRAIN) — Over the past year, Road ID has quietly grown its U.S. retail sales program to more than 900 dealers, a third of which are IBDs.

Posted in North America
October 4, 2012
Squishing geckos during BRAIN's 2012 Manhattan Dealer Tour

LAGUNA HILLS, CA (BRAIN) — Bicycle Retailer & Industry News staff will visit retailers in San Francisco, Chicago and Seattle next year as part of the magazine’s popular Dealer Tour, now entering its fifth year.

Posted in Retail News
October 3, 2012

LOS GATOS, CA (BRAIN) — Robert Tetzlaff, a two-time Olympic cyclist, multi-time national champion and a beloved elementary school teacher for more than 40 years, died at home last Thursday at 76

Posted in North America
October 3, 2012

COLUMBUS, OH (BRAIN) — Bill Marshall has left Challenge North America after three years as director of the tire company's marketing and sponsorship. Marshall's last day with the brand was October 1.

Posted in North America
October 3, 2012
Cobra Moto Strider with Cobra mini motorcycle

RAPID CITY, SD (BRAIN) — Strider is offering a special edition Moto Strider that borrows (licensed) styling from COBRA Moto, a maker of mini motorcross bikes.

The Cobra Moto Strider is mechanically the same as a standard Strider but has custom-colored components and graphics. 

Posted in New Products
October 2, 2012
Ortlieb 550 travelset

It was after completing a 2,300-mile bicycle tour from Oregon to Texas in 1980 that Wayne Borroughs began dreaming of opening up a bike shop to help perpetuate his love of bicycle travel. Borroughs worked at a shop in Fort Collins, Colorado, for seven years before opening up his own store, which he ran for another seven. But neither experience truly scratched his itch for touring bikes.

Posted in Retail News
From the October 1 issue of Bicycle Retailer & Industry News
October 2, 2012
Interbike co-founder Steve Ready becomes the Unknown Show Director

LAS VEGAS, NV (BRAIN) — Thirty years (or 31?) after he co-founded the Interbike Expo, the industry honored Steve Ready last month during the expo here, bestowing a BRAINy Lifetime Achievement Award.

Posted in North America
"It only looks like attendance is down ... "
October 2, 2012

AUSTIN, TX (BRAIN) — Tern, which provided share bikes at the South by Southwest Interactive conference in Austin last spring, will do the same at a related event this month, the SXSW Eco conference.

Posted in North America
October 2, 2012
The Power Meter Handbook, by Joe Friel

BOULDER, CO (BRAIN) — Joe Friel, author of the The Cyclist's Training Bible and The Triathlete's Training Bible, has published a new book with VeloPress, The Power Meter Handbook. 

Posted in New Products

Pages