All articles by BRAIN Staff
NEW YORK — A new study of retail consumer behavior finds the line is blurring between online and brick-and-mortar shopping and "digital interactions" (including in-store smartphone research and at-home online research) influences 36 cents of every dollar spent in the retail store — and 50 cents of every dollar spent
TAIPEI, Taiwan (BRAIN) — Tern's new FlightSuit is a set of protective covers that allow users to pack a Tern bike into a standard-sized suitcase for airline travel.
SAN FRANCISCO (BRAIN) — DZR Shoes has released a new line of dirt-focused cycling footwear including limited edition models.
BOULDER, Colo. (BRAIN) — CycleFemme is working with bike share programs in New York City, the San Francisco Bay Area and Boulder, Colo., to provide bikes for participants in Gloabl Women's Cycling Day, May 11.
CINNCINATI (BRAIN) — Infinit Nutrition is now sponsoring the 5-Hour Energy presented by Kenda Racing Team, a Continental-registered road cycling team.
Infinit will provide its custom and pre-set products for the team's training and racing.
BOULDER, Colo. (BRAIN) — Carbondale, Colo.,-based PR agency Backbone Media is now representing The Feed, a subscription energy food and nutrition coaching provider.
MILWAUKEE (BRAIN) — After just over a year in business, Coast In Bikes is the first IBD in Milwaukee to add a café space to its retail store.
MORGAN HILL, Calif. (BRAIN) — Specialized is veering away from its signature red with the CVNDSH Collection, inspired by British sprinter Mark Cavendish. The line includes a full road kit, shoes, saddle and special edition S-Works Venge with green as the accent color.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has opened retailer registration for its 2014 trade show, which will be held Sept. 10-12 in Las Vegas, preceded by the two-day OutDoor Demo in Boulder City, Nev.
MADISON, Wis. (BRAIN) — PowerTap will now be offering a two-year warranty worldwide for all of its power meters, including its new GS line. This new warranty doubles the length of their previous one-year warranty in many countries, making it consistent worldwide.