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BRAIN Staff

All articles by BRAIN Staff

October 22, 2012
Bill Watkins crosses the finish line to win the 2011 USA Cycling Masters Road Nationals Criterium Championship in Bend, Oregon, riding a Serotta.

SARATOGA SPRINGS, N.Y. (BRAIN) — William Watkins has been appointed CEO of Serotta and its parent company, Great American Bicycle, the company announced Monday.

Posted in North America
October 22, 2012

AIGLE, Switzerland (BRAIN) — The international cycling union UCI on Monday drove the final nail into Lance Armstrong's doping punishment, announcing that it would not appeal the U.S. Anti-Doping Agency's finding that Armstrong doped for much of his professional career.

Posted in International
October 22, 2012

PETALUMA, CA (BRAIN) — CamelBak is adding a glass version of its eddy bottle, which has already been available in plastic and stainless steel versions.

Posted in New Products
October 19, 2012
The ride rollout in Manhattan Beach

FOOTHILL RANCH, CA (BRAIN) — From Giant Bicycle headquarters to Oakley headquarters, more than 120 riders wrapped up a three-day, 200-mile trip on Sunday to benefit the Young Survival Coalition, a global organization dedicated to helping young women diagnosed with breast cancer.

Posted in North America
October 19, 2012

CHICAGO, IL (BRAIN) — SRAM Inc. on Thursday announced it was ending its relationship with Lance Armstrong, who used the company's components during his comeback to the sport in 2009 and 2010. SRAM also clarified that Armstrong no longer owned any share in the company.

Posted in International
October 19, 2012

BOULDER, CO (BRAIN) — The butter b1 is a U.S.-made chain holder for cleaning, storing and traveling with a bike with the rear wheel removed.

Posted in New Products
October 18, 2012

PAAL-BERINGEN, Belgium (BRAIN) — Ridley is offering a limited edition bike built up with its new 2013 Helium SL frameset.

Posted in New Products
October 17, 2012
Muc-Off Dry Shower

DELAND, FL (BRAIN) — The European lubricant and cleaner brand Muc-Off is introducing a new body cleanser designed for athletes and others who need to clean off when they don't have opportunity to take a shower or even have a towel.

Posted in New Products
October 16, 2012

MADISON, WI (BRAIN) — Trek Bicycle says the patents at the heart of Split Pivot's lawsuit are "unpatentable," and has asked that the case be dismissed. However, a judge in the case has set a date for a jury trial 15 months from now.

Posted in North America
October 16, 2012
On Tuesday, traffic to HuckNroll.com was directed to this page on CompetitiveCyclist.com

PARK CITY, UT (BRAIN) — Backcountry.com is consolidating its online bike business, closing its HuckNroll.com site and moving its mountain bike equipment sales onto CompetitiveCyclist.com.

"HuckNroll.com sold its last item at 5:59am (Tuesday)," the company announced.

Posted in North America
Online retailer moves all mountain bike gear onto CompetitiveCyclist.com

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