All articles by BRAIN Staff
MONTREAL (BRAIN) — Dorel Industries is opening an office in Chile, the Canadian company announced Wednesday. Dorel Sports Chile S.A. will be based in Santiago de Chile and will lead all sales, marketing, distribution and customer service of Dorel Sport's brands, including Cannondale, GT, Schwinn, Mongoose, Sugoi and Caloi, in Chile and Peru.
CHICAGO (BRAIN) — SRAM is reuniting with the French UCI WorldTour team AG2R La Mondiale. The team will use SRAM components, Zipp wheels and Quarq power meters.
LAGUNA HILLS, Calif. (BRAIN) — As many longtime veterans across all sectors of the industry retire or prepare for succession or retirement, a new class of influencers is coming to the fore. These young men and women are taking steps to help shape the industry's future — today.
BEVERLY, Mass. (BRAIN) — Craft Sportswear North America has named Eric Schenker as its new CEO. Schenker takes over the role after 10 years with the company. He previously was director of sales and marketing.
BOSTON (BRAIN) — Race announcer, event promoter and journalist Richard Fries is set to become the new executive director of the Massachusetts Bicycle Coalition, also known as MassBike.
SAN FRANCISCO (BRAIN) — California retailer Mike's Bikes has secured a "multi-million dollar" credit facility through Business Capital, a commercial finance and debt restructuring firm.
SANTA CRUZ, Calif. (BRAIN) — Santa Cruz Bicycles has named Lusty Industries as its exclusive Australian distributor.
As of Jan. 1, Lusty Industries will handle distribution for Santa Cruz and Juliana bicycles, components and soft goods in Australia.
LAS VEGAS (BRAIN) — A French company, Connected Cycle, is introducing a pedal with various electronic features, including the ability to track its location (and presumably the location of the bike it's attached to) if stolen, as well as the bike's speed, route, incline, and calories burned.
LAGUNA HILLS, Calif. (BRAIN) — It's been 12 months since Shimano American overhauled its U.S. distribution, cutting its roster of U.S. distributors and emphasizing its own dealer direct sales.
LAS VEGAS (BRAIN) — Polar is launching a new fitness monitor at the Consumer Electronics Show in Las Vegas this week. The new Polar A300 offers activity tracking, heart rate monitoring with a Polar H7 heart rate sensor, automatic sleep tracking, calorie burn and inactivity alerts.