All articles by BRAIN Staff
BURBANK, Calif. (BRAIN) — Pure Fix Cycles, the owner of the Pure Fix and Pure City brands, has hired Jamie Murnane to fill the new position of director of digital marketing.
DETROIT (BRAIN) — Detroit Bikes has announced a deal with New Belgium Brewing to produce 2,415 bikes to promote the beer maker's Fat Tire Amber Ale.
LAGUNA HILLS, Calif. (BRAIN) — The latest print edition of Bicycle Retailer & Industry News includes coverage of Interbike's "Manifesto," a document that came out of this winter's IBD Summit in Arizona.
PORTLAND, Ore. (BRAIN) — The Bike Cooperative is adding Nutcase Helmets to its product lineup. The co-op's 330 members will be able to order the helmets and take advantage of the brand's sales incentives and support this spring.
COSTA MESA, Calif. (BRAIN) — Midnight Tuesday is the deadline for bike shops to apply to be considered for the 2015 America's Best Bike Shops awards, a program of the National Bicycle Dealers Association.
IRVINE, Calif. (BRAIN) — Shimano is introducing its first road hydraulic brake calipers that are compatible with the Flat Mount disk caliper mounting system it announced last year and which will be used on some 2016 model year bikes that will be hitting the market soon.
BOULDER, Colo. (BRAIN) — Panaracer's new Fat B Nimble tire range is being marketed as an affordable "hard-wearing four seasons tire."
CHICAGO (BRAIN) — SRAM is expanding its Guide mountain bike disc brake line with the addition of the Guide Ultimate brakes, which promise improved performance and lighter weight than the origin
BRECKENRIDGE, Colo. (BRAIN) — Colorado's pro road state race, the USA Pro Challenge, announced Tuesday that it would include a three-day women's stage race this year in conjunction with the seven-day men's race.