All articles by BRAIN Staff
LAS VEGAS, NV (BRAIN) — Where the Trail Ends, a mountain biking movie three years in the making, will make its premiere Wednesday evening in Las Vegas.
The movie focuses on five freeriders as they seek out new riding terrain around the world, from Argentina to the Gobi Desert and beyond.
PITTSBURGH, PA (BRAIN) — There has been no corporate take over of one the bike industry's most independent publishers. But Dirt Rag and Bicycle Times magazines have a new parent company, called Rotating Mass Media LTD.
CINCINNATI, OH (BRAIN) — Infinit Nutrition entered the endurance nutrition market seven years ago with an unusual approach — the company's website allows athletes to customize the ingredients in their drink mix.
BOULDER, CO (BRAIN) — Bikes Belong is in line for a $250,000 grant from Chase Community Giving and the organization is asking the bike community for votes to push it over the top in the grant program.
CARBONDALE, CO (BRAIN) — The Ultralite pedal system lives up to its name, with a claimed weight some 100 grams lighter than any other road clipless pedal on the market. The new pedal is being made by Ultralite Sports in Colorado and will be displayed for the first time at Interbike next week.
SHANGHAI, China (BRAIN)—Brompton opened its first concept store in Shanghai this week, marking the first time handmade British bikes will be available in China.
PARK CITY, UT (BRAIN) — BMC-USA has hired Matt Heitmann its new director of marketing, the company announced this week. Heitmann was previously director of bike marketing for Backcountry.com, the parent of Competive Cyclist and other online retailer brands.
LAS VEGAS, NV (BRAIN) — Interbike organizers are making it a bit harder for consumers to attend the show, which opens next Wednesday at the Sands Convention Center here.
MILWAUKEE, WI (BRAIN) — Fixie mainstay Fyxation is offering urban riders and shop tinkerers a frame with many possibilities.
The welded 4130 chromoly Quiver frame can be built with gears, as a fixie or with an internal gear hub. Its cable stops are removable for a clean look when they aren’t needed.