BRAIN Staff

All articles by BRAIN Staff

February 14, 2017

LUGANO, Switzerland (BRAIN) — Effetto Mariposa Sagl has established a new minimum advertised pricing policy that will take effect March 1. The policy sets the MAP at the manufacturer's suggested retail price.

Posted in North America
February 13, 2017

WASHINGTON, D.C. (BRAIN) — The League of American Bicyclists board has appointed longtime staff member Bill Nesper as interim executive director following the departure of Alex Doty as executive.

Posted in North America
February 13, 2017

CORTEZ, Colo. (BRAIN) — Decades after retiring from professional road cycling, Inga Thompson is returning to the sport to work on women's advocacy and other projects.

Posted in North America
February 13, 2017

BLOOMINGTON, Minn. (BRAIN) — At this weekend's Frostbike dealer event at QBP, Ritchey Design is auctiong a P29 Ritchey frame that was welded by Tom Ritchey himself. The auction's proceeds will go to the National Interscholastic Cycling Association.

Posted in North America
February 13, 2017

DENVER (BRAIN) — BH's e-bike brand, Easy Motion, is working with a Denver e-bike retailer to open what it says is the largest e-bike-only store in the U.S. The store, called Best Electric Bikes, is 11,000 square feet and is located on Denver's Federal Boulevard, near Mile High stadium.

Posted in Retail News
February 13, 2017

LONGMONT, Colo. (BRAIN) — Look's Kéo Classic 3 pedals are an entry level road clipless design for the rider who wants adjustability and easy of entry/release in an affordable package. The pedal comes with gray Kéo Grip cleats for ease of walking off the bike. 

Posted in New Products
February 13, 2017

ANNAPOLIS, Md. (BRAIN) — Two longtime employees have bought Velo Orange from the brand's founder, Chris Kulczycki.

Igor Shteynbuk and Adrian Nelson purchased all of the assets of Velo Orange and its associated brands, Grand Cru Components and Dajia Cycleworks.

Posted in North America
February 13, 2017

PHILADELPHIA (BRAIN) — Advanced Sports Enterprises, the owner of ASI and Performance Bicycle, is realigning key staff in its product development department.

Posted in North America
February 10, 2017

TAIPEI, TAIWAN (BRAIN) — Tern's new 451 Verge family of bikes feature new larger wheels, more stable geometry and the single-chainring drivetrains with wide-range cassettes.

Posted in New Products
February 9, 2017
The Phoenix XC stem.

TEMPE, Ariz. (BRAIN) — Pivot Cycles has launched the Phoenix Component System, which includes handlebars, stems, grips, seatposts, and saddles.

Posted in New Products

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