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BRAIN Staff

All articles by BRAIN Staff

August 27, 2014

WATERTOWN, Mass. (BRAIN) — Custom steel, titanium and ti/carbon framebuilder Seven Cycles has added Bespoke Cycles of Hamilton Ltd. as its exclusive distributor in New Zealand.

Posted in North America
August 27, 2014
The CamelBak Kudo.

FRIEDRICHSHAFEN, Germany (BRAIN) — CamelBak is chasing the enduro rider with two new packs with padded inserts and other features designed for the race discipline.

Posted in Product/Tech
August 27, 2014
The Dolomites Evo

FRIEDRICHSHAFEN, Germany (BRAIN) — A collaboration between Michelin and Northwave has resulted in two new mountain bike sole models being used on three new Northwave shoes for next season.

Posted in Product/Tech
August 27, 2014
The new Shimano R321W

FRIEDRICHSHAFEN, Germany (BRAIN) — Timed for the opening of the Eurobike show here this week, Shimano has announced a new top-tier road shoe and some new handlebar, stem and seatpost options offered in its PRO brand.

Posted in Product/Tech
August 26, 2014

FRIEDRICHSHAFEN, Germany (BRAIN)—Coming off a mild winter and beautiful spring, the German market has experienced an increase in sales and market experts expect the positive trend to continue through the remainder of the year.

Posted in International
August 26, 2014
Russ Johnson, VP, Wren Sports

PINOLE, Calif. (BRAIN) — Onetime Shimano American Corp. communications director Russ Johnson has been hired as vice president of Wren Sports LLC, the IBD-exclusive bike and accessory brand recently founded by industry veteran Kevin Wren.

Posted in North America
August 26, 2014

ANTWERP, Belgium (BRAIN) — Lazer Sport has unveiled the new Genesis LifeBeam helmet. The model has all the features of its Genesis helmet but with an integrated heart rate sensor.

Posted in New Products
August 26, 2014
Alonzo Bodden

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Alonzo Bodden, winner of “Last Comic Standing,” will host the 2014 Interbike Awards gala. Bodden has appeared on The Tonight Show with Jay Leno, The Conan O’Brian show, The Keenan Ivory Wayans show among other TV appearances.

Posted in North America
August 26, 2014

FRIEDRICHSHAFEN, Germany (BRAIN) — Garmin made two product announcements as the Eurobike show opened here with an outdoor demo day Tuesday.

Posted in Product/Tech
August 25, 2014

WASHINGTON, D.C. (BRAIN) — The League of American Bicyclists will host a webinar Thursday that will delve into data and insights on the impact of female cyclists on the bicycle business.

Posted in North America

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