All articles by BRAIN Staff
IRVINE, Calif. (BRAIN) — Bosch eBike Systems has expanded into Canada through a partnership with Live to Play Sports that will introduce the German company's Performance Line e-bike drive system to the market.
￼MORGAN HILL, Calif. (BRAIN) — Kali Protectives is now delivering a helmet that's been in development for several years — the Shiva Full Face, which meets DOT motorcycle standards but is as light as some full-face bicycle helmets.
GRAND RAPIDS, Mich. (BRAIN) — Rim and wheel maker Velocity USA is working with hub and wheel maker Industry Nine on some new wheels.
KENT, Wash. (BRAIN) — Accell North America has named Larry Pizzi to the role of senior vice president of sales and marketing for the company's IBD channel business.
SEATTLE (BRAIN) — Nuun made its name with a popular line of fizzy sports drink tablets that provide electrolytes, vitamins, caffeine — but little calories — for shorter exercise sessions and for daily life.
MONTEREY, Calif. — Best-selling authors and leaders from industries as varied as running and the National Football League combined with top bike industry executives have swelled Bicycle Leadership Conference attendance to over 200 with a week to go.
SANDY, Utah (BRAIN) — Reynolds Cycling is extending additional margins for dealers who sell its mountain bike wheels this month.
SAN DIEGO (BRAIN) — California-based leather saddle company Selle Anatomica is working with UC San Diego to develop a carbon fiber road saddle that mimics the comfort of its leather saddles at considerably less weight.
NORTH VANCOUVER, British Columbia (BRAIN) — Giant Canada has promoted Nica Novlesky to a new role as brand specialist for the Liv brand, and named Hugo Lanthier to the new position of event coordinator/public relations/After Service and Quality Assurance (ASQA) supervisor.
BLOOMINGTON, Minn. (BRAIN) — QBP is now distributing products from The Robert Axle Project, which sells 12mm thru-axles that allow attachment of trailers to bikes, including fat bikes, with thru-axles.