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BRAIN Staff

All articles by BRAIN Staff

June 16, 2014
The Women's Ride gathers at Tom’s Pro Bike Shop in Lancaster, New York.

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle said more than 1,000 women participated in its 3rd annual Women's Ride Day, held May 31.

Posted in North America
June 16, 2014

MELBOURNE, Australia (BRAIN) — Knog is now offering a combination-lock version of its Party Frank cable lock, called the Party Combo.

Posted in New Products
June 13, 2014

NEWBURY PARK, Calif. (BRAIN) — Brad Edwards and Aaron Brown have joined the Giant USA sales team as Account Executives.

Posted in North America
Meanwhile, industry vet Keith Ketterer decides to stay in inside sales
June 13, 2014

VANCOUVER, British Columbia (BRAIN) — Bixbi bikes is launching a new line of 12-inch-wheel balance bikes for summer 2014.

The Route 12 bikes are available in five colors and weigh 7.4 pounds. MSRP is $210.

The frames feature slip-proof dropouts, 6061 aluminium tubing and a double-triangle geometry.

Posted in New Products
June 13, 2014

MADISON, Wis. (BRAIN) — CycleOps is running a contest that encourages cyclists to record outdoor training routes that can be replicated indoors on the company's Virtual Training system.

The contest will award prizes valued at more than $10,000 for the best recorded routes, as judged by CycleOps staff.

Posted in North America
June 13, 2014

ALLENTOWN, Pa. (BRAIN) — Market research firm The Gluskin Townley Group is working with the road bike enthusiast website RedKitePrayer.com to create a new research panel called the "Voice of the Adult Cycling Enthusiast."

The panel will help researchers understand upper-end roadies.

Posted in Studies/Reports
June 12, 2014

MOORABBIN, Australia (BRAIN) — BikeBox will become the exclusive distributor of all Orbea products in Australia effective July 1, providing technical support and warranty service to new and existing customers. BikeBox has imported and distributed bike parts and accessories in Australia since 2002.

Posted in International
June 12, 2014

MINNEAPOLIS (BRAIN) — Bike maker Handsome Cycles is hosting an exhibit of Greg LeMond memorabilia at its Minneapolis store front, opening Thursday.

Posted in North America
June 12, 2014

SANTEE, Calif. (BRAIN) — After representing Sidi cycling products for 10 years, through a few distribution changes, Matthew Ryan has resigned as the national sales manager for Sidi's current distributor, Ciclista America, effective June 27.

Posted in North America
Longtime Sidi sales manager Matthew Ryan resigns to take retail position.
June 12, 2014

SAN JOSE, Calif. (BRAIN) — Retailers who use SmartEtailing's web services will soon have access to BicycleBlueBook's Trade-in program software, which will allow them to evaluate the value of potential bike trade-ins based on the BicycleBlueBook's database.

Posted in North America

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