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BRAIN Staff

All articles by BRAIN Staff

July 21, 2015

MILL VALLEY, Calif. (BRAIN) — True Communications has hired industry veteran Kevin Rouse to join the agency's public and media relations team.

Rouse will join True as an account manager starting immediately. He will be responsible for media strategy and outreach with a number of True clients.

Posted in North America
July 21, 2015

BOULDER, Colo. (BRAIN) — The Green Lane Project is asking city transportation staffers and consultants to complete a survey on how protected bike lands are working out.

Posted in North America
July 21, 2015

DENVER (BRAIN) — Colorado's pro stage race, the USA Pro Challenge, has expanded its agreement with Pearl Izumi. The Colorado-based clothing brand will now serve as the race's year-round official merchandise retail partner.

Posted in North America
July 21, 2015

PORTLAND, Ore. (BRAIN) — Rapha is entering a new product category with its first eyewear, the Rapha Classic Glasses.

The new glasses have acetate frames, handmade by Italy's Mazzucchelli, and Carl Zeiss lenses.

Posted in New Products
July 21, 2015

WILMINGTON, Del. (BRAIN) — Blue Bicycle has named Orli Chinea its national sales manager. Chinea was most recently was working as the western regional manager for Blue.

Posted in North America
July 21, 2015

ORLANDO, Fla. (BRAIN) — Catrike has selected Anson-Stoner as its public relations agency of record after a nationwide search.

The new partnership comes as Catrike said it has has seen unprecedented growth. Sales have grown 55 percent this year and the brand is expecting a 40 percent increase in 2016.

Posted in North America
July 20, 2015

ASHEVILLE, N.C. (BRAIN) — Pro trials rider Jeff Lenosky will perform at the Eastern Outdoor Reps Association trade show in Killington, Vt., planned for Aug. 24-26.

Lenosky will perform Aug. 25 at 6:30 p.m. at the event, being held at Killington Grand Resort's Snow Shed Lodge and & Rams Head. 

Posted in North America
July 20, 2015

BOULDER, Colo. (BRAIN) —  The Outdoor Industries Women's Coalition has created a People and Culture Department, designed to drive creativity and business sustainability in member companies through happier, more diverse, and inclusive workplaces.

Posted in Industry News
July 20, 2015

LEXINGTON, S.C. (BRAIN) — Hawley is now Tacx only nation-wide distributor in the U.S., the South Carolina-based distributor announced. The company has been distributing Tacx for three years.

Posted in North America
July 20, 2015

DENVER (BRAIN) — Rapha is making Denver the first stop for its new traveling club house and retail shop program.

Posted in North America

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