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BRAIN Staff

All articles by BRAIN Staff

April 8, 2014

MADISON, Wisc. (BRAIN) — Pacific Cycle will produce a new line of Hoffman Bikes to be sold in IBDs internationally, the companies announced this week. Hoffman will continue to operate as before, selling its line of bikes in the U.S.

Posted in International
April 8, 2014
The “Stealth” edition of the 34 Float 275 160 Fit RC2

SCOTTS VALLEY, Calif. (BRAIN) — Fox has unveiled its 2015 line of forks that includes a lightened 36 RC2 enduro model and refinements to other forks engineered through the company's Racing Applications Development (RAD) program.

Posted in Product/Tech
April 8, 2014
The new Fix It Sticks with replaceable bits.

APPLETON, Wisc. (BRAIN) — Fix It Sticks will wrap up its second successful Kickstarter crowd funding campaign on Tuesday, having raised nearly $80,000 (with six hours to go) to put into production two new versions of its wrenches. The start-up company's initial goal was to raise $14,000 in the campaign.

Posted in North America
April 8, 2014

MINNEAPOLIS (BRAIN) — Greg LeMond will be joining Eurosport as an on-air channel ambassador, providing analysis on the network's coverage of Paris-Roubaix, the Giro d'Italia and the Tour de France in a preview and review show called "LeMond on Tour."

Eurosport is broadcast in 54 European markets.

Posted in International
April 8, 2014

WHITE RIVER JUNCTION, VT (BRAIN) — Ibex Outdoor Clothing has appointed James Fisher to lead the Ibex global design team as the new vice president of product.

Posted in North America
April 8, 2014
The new RS-1 is RockShox' first inverted fork.

CHICAGO (BRAIN) — SRAM on Tuesday released details of a new inverted RockShox fork intended for cross-country racers and three new SRAM-branded mountain bike wheels aimed at the same market.

Posted in Product/Tech
RockShox offers its first inverted fork and creates a beefy new front hub attachment system.
April 8, 2014

NEWBURY PARK, Calif. (BRAIN) — Giant USA has hired two new employees: Will Barton has joined as account executive for New England and Anthony Lenz is the new Giant field technology representative for the Eastern U.S.

Posted in North America
April 8, 2014
The new M90 wheel is available only in 26-inch.

OGDEN, Utah (BRAIN) — Enve's latest line of four carbon mountain bike rims and wheels has a new system for designating the intended use for the four models.

Posted in Product/Tech
April 8, 2014

WASHINGTON, D.C. (BRAIN) — Bob Margevicius, a longtime industry veteran, has been tapped by a federal agency to offer advice and policy guidance on free trade negotiations and U.S. trade policy.

Posted in North America
April 7, 2014

BOULDER, Colo. (BRAIN) — IBDs continued to feel the impact of unpredictable and unseasonable weather in many regions of the country in February, with merchandise sales falling in both units and dollars.

Posted in Studies/Reports
Unit sales and dollars down for the month.

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