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BRAIN Staff

All articles by BRAIN Staff

July 7, 2014
Saris employees of 25 years or more on the stage.

MADISON, Wis. (BRAIN) — Saris is celebrating the 25th anniversary of ownership by Chris and Sara Fortune, who bought the then-15-year-old rack company Graber Products in 1989 and renamed it Saris.

Posted in North America
Original company dates back 40 years.
July 7, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Bell Helmets has unveiled a new aero road helmet. The Star Pro features "Active-Aero" technology, allowing riders to regulate airflow, temperature and aero efficiency on the fly with a simple slider mechanism that opens or closes its vents, the company says.

Posted in Product/Tech
July 7, 2014
The Fuji Transonic.

PHILADELPHIA (BRAIN) — Fuji released its new aero road bike at a press event in England prior to the start of the Tour de France, where it is being raced in some stages by the NetApp-Endura team.

Posted in Product/Tech
July 4, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design on Friday announced its new Empire SLX road shoe, which will go on sale this fall for $350.

Posted in Product/Tech
$350 kicks weigh just 175 grams.
July 3, 2014

BOULDER, Colo. (BRAIN) — "Étape: 20 Great Stages from the Modern Tour de France," is a new book by Richard Moore that weaves first-person interviews with cycling's great riders to assemble a "dream team" of the best Tour de France stages in modern history.

Posted in New Products
July 3, 2014

TORONTO (BRAIN) — A very distant corporate relationship between Interbike, BRAIN and Gates CarbonDrive has been severed.

Posted in North America
July 3, 2014

SAN FRANCISCO (BRAIN) — The Industrial Designers Society of America has awarded an International Design Excellence Award (IDEA) to the Timbuk2 Mission Cycling Raider Pack, a commuter backpack developed by Timbuk2 in collaboration with San Francisco's Mission Cycling Club.

Posted in North America
July 3, 2014

BOULDER, Colo. (BRAIN) — When the Tour de France kicks off this weekend, the Trek Factory Racing Team will be promoting the U.S. bike advocacy group PeopleForBikes.

Posted in International
July 3, 2014
The new Spot Cream SS.

GOLDEN, Colo. (BRAIN) — Spot Brand has some early July news to announce. The Golden, Colorado, bike company has hired a new, veteran bike designer, added three regional sales reps and added a new titanium mountain bike frame model.

Posted in North America
July 3, 2014

ROCK HILL, S.C. (BRAIN) — Formula USA has outgrown its former location and has moved into larger digs. The company also has new phone numbers; the old numbers will be forwarded for the next 90 days.

The new location address is:

Posted in North America

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