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BRAIN Staff

All articles by BRAIN Staff

May 23, 2014

PALO ALTO, Calif. (BRAIN) — Slidepad Technologies’ single-lever front and rear brake system will be available as standard equipment on  XDS Australia Bicycles’ new Hollywood Retro Range Ladies alloy and steel 700c models.

Posted in Industry News
May 23, 2014
Mike Simmons with donated bikes bound for Africa.

NOVATO, Calif. (BRAIN) — The Mike's Bikes Foundation, a non-profit founded by retailer Ken Martin, has teamed up with San Diego specialty retail chain Bicycle Warehouse to send more than 400 donated bikes to Africa.

Posted in Retail News
May 23, 2014

NORTHVALE, N.J. (BRAIN) — Jamis Bicycles is offering bicycles, financial support, a demo program and support from its professional athletes to the National Interscholastic Cycling Association (NICA) as a platinum-level sponsor of its New York League.

Posted in North America
May 23, 2014

ST.-LAURENT, Quebec (BRAIN) — Outdoor Gear Canada (OGC) will launch a new BMX-specific division focusing on industry brands including WeThePeople, Éclat, Fiend, Federal, Fuse, Merritt, Radio, Salt and Salt Plus.

Posted in North America
May 23, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is making it easier for the public to attend the show, hoping to draw in larger numbers this September. The show will open to consumers on the final day, Sept. 12. Presented as Customer Appreciation Day, organizers will allow the general public to enter the hall. Cost per entry is $20.

Posted in North America
Unrestricted entrance should draw in larger audience.
May 22, 2014
L-R: Blake and Russell from Cycleast in Austin, Mike from Trophy Bikes in Philadelphia, Jordan and Marco from Bicycle Space in Washington, D.C., and Barney, training coordinator at Brompton Bicycle.

MINNEAPOLIS, Minn. (BRAIN) — Brompton welcomed U.S. retailers from nine states at its London factory last weekend to discuss plans to invest and grow the brand in the North American market.

Posted in Retail News
May 22, 2014

NORTH VANCOUVER, British Columbia (BRAIN) — The Bike Shop in Calgary, Alberta, has become the first store in North America to receive a new customized Rocky Mountain merchandising program.

Posted in Retail News
May 22, 2014

TODMORDEN, U.K. (BRAIN) — The publishers of Singletrack, a U.K.-based mountain bike magazine, are launching a digital magazine and website called grit.cx. Content will focus on cyclocross riders, racers and lifestyle.

Posted in International
May 22, 2014

BERKELEY, Calif. (BRAIN) —GU Energy Labs this week announced the release of two new products: Chocolate Peanut Butter Energy Gel and Black Cherry Chomps.

Posted in New Products
May 22, 2014

FOXBOROUGH, Mass. (BRAIN) — OnGuard will be featured on National Geographic Channel's hit new series, “Showdown of the Unbeatables,” airing Friday at 10 p.m Eastern time.

Posted in North America

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