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BRAIN Staff

All articles by BRAIN Staff

November 3, 2014

IRVINE, Calif. (BRAIN) — This winter Shimano American is offering intensive, hands-on two-day training sesssion for shop technical staff at the company's office here.

Posted in Retail News
November 3, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design has promoted two veterans and added one new hire in its marketing department.

Posted in North America
November 3, 2014

FREEHOLD, N.J. (BRAIN) — The JET (Just Enough Tools) Roll is an updated version of the old roadie trick of wrapping tools and spare in a cloth then strapping it under the saddle with a toe strap. The JET Roll is made in the U.S.

Posted in New Products
October 31, 2014

OSAKA, Japan (BRAIN) — When the Bank of Japan announced a massive new stimulus program Friday, world stock markets jumped and the yen dropped to its lowest point since early 2008. But the news is unlikely to change Shimano Inc.’s financial forecast for the remainder of the year.

Posted in International
October 31, 2014

EUGENE, Ore. (BRAIN) — Rolf Prima has launched a new website, www.rolfprima.com, featuring a fresh look and new tools designed to better direct customers to their ideal wheel.

Posted in North America
October 31, 2014

WASHINGTON (BRAIN) — Almost 143 million Americans, or 49.2 percent of the U.S. population, participated in an outdoor activity at least once in 2013, according to the Outdoor Foundation’s 2014 Outdoor Recreation Participation Report.

Posted in Studies/Reports
Outdoor Foundation report emphasizes importance of engaging more youths in outdoor activity.
October 31, 2014

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne’s Smart Energy Caddy is a compact yet durable toptube-mounted caddy to keep smartphones, gels, energy bars and tools in easy reach on the bike.

Posted in New Products
October 31, 2014
John Lindenmayer

LANSING, Mich. (BRAIN) — The League of Michigan Bicyclists (LMB) has named John Lindenmayer executive director as current leader Rich Moeller will retire after nine years with the advocacy group. Lindenmayer, LMB’s advocacy and policy director, assumes the new post Jan. 1, 2015.

Posted in North America
Executive director Moeller announces retirement after nine years with the advocacy group.
October 31, 2014

CHARLESTON, S.C. (BRAIN) — New World Consumer Products LLC, a maker of nutritional products and supplements, has brought aboard world champion cyclist Mike King as a brand ambassador for the company’s flagship product, XRCEL sports performance fuel.

Posted in North America
October 30, 2014

MILAN, Italy (BRAIN) — Luxottica Group SpA, parent of optical brands including Oakley and Ray Ban, reported this week that third-quarter net income rose 10 percent to 162 million euros ($204 million) fueled in part by strong sales growth of more than 30 percent in emerging markets including China, Brazil, India and

Posted in International

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