BRAIN Staff

All articles by BRAIN Staff

December 9, 2016

MONTECCHIO MAGGIORE, Italy (BRAIN) — Giordana Cycling Apparel has signed the ORICA-BikeExchange team to a multi-year agreement to wear Giordana technical apparel. The team will use Giordana clothing for all racing and training activities beginning in January. Giordana will also supply their women's team.

Posted in International
December 9, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has sent out an email survey soliciting information that could change the timing and location of future shows. The survey was sent to exhibitors and retailers midmorning Friday.

Posted in North America
December 9, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Organizers of the IBD Summit have released the full agenda for its 2017 event, which will be held Jan. 17-19 in Tempe, Arizona.

The summit is presented by Interbike, PeopleForBikes, the NBDA, and the BPSA.

Posted in Retail News
The Summit’s top-rated 2016 speaker, Sam Dantzler, returns with talk on hiring practices
December 9, 2016

BALLSTON SPA, N.Y. (BRAIN) — Slovenia-based Unior Tools has launched a new U.S. website, uniorusa.com.

Posted in North America
December 8, 2016

WASHINGTON (BRAIN) — President Obama on Thursday signed HR 4665, the Outdoor REC Act.

The law instructs the Department of Commerce and federal land management agencies to provide statistics on how the outdoor industry, including bicycling, contributes to the U.S. economy. 

Posted in North America
December 8, 2016

ENCINITAS, Calif. (BRAIN) — A special Specialized Shiv that motorcycle racer-turned-triathlete Ben Bostrom rode at the Kona Ironman World Championships this year is being auctioned to benefit research related to the condition that may have led to the death of BMXer Dave Mirra, Bostrom's friend and training partner.

Posted in North America
December 8, 2016

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne has released a firmware update for its "Year 9" (model year 2016) GPS units, including the Mini, Power and Super GPS computers.

Posted in New Products
December 8, 2016

BOULDER, Colo. (BRAIN) — This week's edition of Verde Brand Communications' "Take Me Outdoors" podcast is devoted to the Outdoor REC Act, the legislation recently passed by Congress that would require federal agencies to track the economic impact of the outdoor industry.

Posted in North America
December 8, 2016

BOULDER, Colo. (BRAIN) — After testing its Trade-Up program with 30 dealers in the Boulder-Denver area, The Pro's Closet is now accepting dealers nationwide into its program.

Posted in Retail News
December 8, 2016

LONGWOOD, Fla. (BRAIN) — Subrosa Brand Bikes has contracted with the Dennis Lee Co. and Manual Sales and Marketing to represent their brand and The Shadow Conspiracy. Dennis Lee will offer the brands in Florida, while Manual will sell in Oregon and Washington. Both brands are owned by Sparky's Distribution. 

Posted in North America

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