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BRAIN Staff

All articles by BRAIN Staff

July 17, 2014

TORONTO (BRAIN) — Cervélo's new R2 road bike has a recommended retail price of $2,500, a new price point for the Canadian brand.

Posted in New Products
July 16, 2014

SEATTLE (BRAIN) — Boardman Bikes' AiR/9.8/Di2 is the top model in its aero road bike line.

Posted in New Products
July 16, 2014

NOVATO, Calif. (BRAIN) — Marin Bikes has added a new online warranty tool for its dealers and a new business communication site that it calls its .biz site.

Marin has been testing the sites since February this year with some of its dealers.

Posted in North America
July 16, 2014

SAUSALITO, Calif. (BRAIN) — Bar Fly has expanded North American distribution of its handlebar mounts and other accessories through Quality Bicycle Products in the U.S. and Ryeka Sport in Canada. Both distributors have product in stock and ready to ship.

Posted in North America
July 16, 2014

SEATTLE (BRAIN) — K2 Sports has entered into an agreement to acquire custom cycling and triathlon apparel brand Squadra. The purchase complements K2 Sports’ growing portfolio of endurance sports brands, including Zoot Sports.

Posted in North America
July 16, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released the nominees for the first round of categories for the 2014 Interbike Awards, to be presented at the Interbike Gala during the trade show in September.

Posted in North America
July 15, 2014

HAYWARD, Calif. (BRAIN) — Bianchi USA has launched a new dealer business-to-business website.

The company said the new site allows dealers to instantly check inventory and place orders, as well as view their account history and contact customer service.

Posted in North America
July 15, 2014

IRVINE, Calif. (BRAIN) — Felt Bicycles has added four new staff members: two in sales, one in engineering and one in marketing.

Posted in North America
Forte and Darney are also promoted.
July 15, 2014

SQUAMISH, British Columbia (BRAIN) — Formed by a team with a combined 80-plus years in the apparel industry, British Columbia-based cycling clothing brand 7mesh will launch at this year's Eurobike and Interbike shows.

Posted in Product/Tech
July 15, 2014

Our new print issue features a special report on the women's market and an in-depth look at sales trends for the first half of this year — and a look ahead.

Posted in Retail News

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