BRAIN Staff

All articles by BRAIN Staff

June 23, 2017

PAAL-BERINGEN, Belgium (BRAIN) — Race Productions NV, parent company of Ridley, is taking over Belgian brand Eddy Merckx. Bart van Muylder, CEO of Diepensteyn NV and owner of Eddy Merckx Cycles, said that the company’s limited scale has had a negative impact on its purchase and sales prices.

Posted in International
June 22, 2017

KETCHUM, Idaho (BRAIN) — Consulting company CrankTank has added Adrian Montgomery as a new partner. CrankTank will broaden its service offerings to include public relations, social media marketing, content marketing, digital marketing and paid media planning.

Posted in North America
June 21, 2017

OGDEN, Utah (BRAIN) — Mavic is launching its Universal System Tubeless (UST) rim and tire system. The company said the system has a rim contour that follows exacting dimensions to achieve beadlock and the ability to run flat, in addition to providing consistent tire inflation.

Posted in New Products
June 21, 2017

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has a number of new initiatives on tap for this year’s show, including a new crowd-funding area called The Incubator, and a New Product Showcase area.

Posted in North America
June 21, 2017

CHICAGO (BRAIN) — Gatorade has launched Gatorade Endurance Formula. The new formulation contains no artificial sweeteners or flavors and has a lighter flavor designed for athletes training and racing for prolonged periods of time.

Posted in New Products
June 21, 2017
Velo's Stella Yu (Photo Wheel Giant)

TAICHUNG, Taiwan (BRAIN) — Stella Yu, founder and president of Velo, is getting a jump on the company’s 40th anniversary next year. Yu also turns 70 next year, and it will be the 10-year anniversary of the A-Team ride around the island of Taiwan.

Posted in International
June 20, 2017
BOA sponsored the opening reception and gave a presentation about its technology and focus.

PARK CITY, Utah (BRAIN) — PressCamp, which opened Tuesday here, gives cycling journalists an opportunity to listen to stories about brands and products that rarely get told at trade shows and other events — stories, truth be told, that are not best recounted in brief same-day web coverage like this.

Posted in North America
Outdoor and bike industry journos will question Utah state officials on land policy Wednesday.
June 20, 2017

TETON VALLEY, Idaho (BRAIN) — The founders of Fitzgerald’s Bicycles, Scott and Jannine Fitzgerald, launched a second Kickstarter campaign to expand on their book “B is For Bicycles” and podcast series, which encourages kids to ride their bike.

Posted in North America
June 20, 2017

BOULDER, Colo. (BRAIN) — PeopleForBikes today launched its latest consumer campaign, Bike Days of Summer, with the goal of motivating more ridership this summer. The promotion features four different days focused on inspirational reasons to get out and ride.

Posted in North America

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