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BRAIN Staff

All articles by BRAIN Staff

December 12, 2014

PHOENIX (BRAIN) — Pivot has updated its Mach 429 SL Carbon bike, with a frame that is 226 grams lighter than previously and with integration for Shimano's XTR Di2 system.

Posted in New Products
December 11, 2014
LAGUNA HILLS, Calif. (BRAIN) – Bicycle Retailer and Industry News is launching a project designed to illustrate the power of retail design and merchandising through the makeover of a bike shop. Similar to popular home renovation and restaurant remodel TV shows, the Retail Remodel Project will document a hands-on redesign of a bicycle retailer.
Posted in Retail News
Retailers can apply online now to be considered
December 11, 2014
(l to r): Katie Macarelli, Mike Guinta, and Eric Hockman.

GOLDEN, Colo. (BRAIN) — Feedback Sports has added three new employees at its headquarters here.

The company, in business since 2004, provides bicycle maintenance, measurement and storage products.

Posted in North America
December 11, 2014
Drifter Jean
PETALUMA, Calif. (BRAIN) – Mountain bike apparel brand Kitsbow is getting into urban bike apparel with the Drifter Jean, a classic denim pant tailored to cyclists.
Posted in New Products
December 11, 2014

AMSTERDAM (BRAIN) — Reed Business BV, owner of Bike Europe, plans to sell off the European trade magazine along with 16 other business-to-business magazines and brands to Dutch publishing house B+B Vakmedianet.

Posted in International
December 10, 2014

INDIANAPOLIS (BRAIN) — Silca is now offering a version of its SuperPista Ultimate floor pump, tailored for low pressure applications, including cyclocross, mountain bike and gravel bike use.

Posted in New Products
December 10, 2014

HAVERHILL, Mass. (BRAIN) — Mavic Inc., the U.S. office for the French brand, is moving its headquarters from Massachusetts to Utah next year. The brand will join the other Utah-based operations of its parent company, Amer Sports.

Posted in North America
December 10, 2014

SAN DIEGO (BRAIN) — Zoic Clothing has added three independent reps.

Posted in North America
December 9, 2014

COLORADO SPRINGS, Colo. (BRAIN) — Steve Johnson, president and CEO of USA Cycling, announced Tuesday that he will step down from his post next October following the 2015 UCI Road World Championships, which will be held in Richmond, Virginia. Johnson has been with USAC for more than 15 years.  

Posted in North America
December 9, 2014

CARLSBAD, Calif. (BRAIN) — Campagnolo North America is hosting its seventh annual holiday toy drive and fun bike ride this Saturday, Dec. 13. The event benefits Rady Children's Hospital in San Diego.

Posted in North America

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