BRAIN Staff

All articles by BRAIN Staff

November 30, 2016

MT. KISCO, N.Y. (BRAIN) — Eddy Merckx Cycles has appointed Tom Van Cauwenberghe as its new CEO as the brand's parent company and board continue to execute a multi-year plan to make it profitable. 

Posted in International
November 30, 2016
The Abus Urban-I v.2 helmet in use.

CHICAGO (BRAIN) — Abus' new commuter-focused helmet line includes features like an integrated LED light, rain covers and magnetic chin strap closure. 

The German brand has offered helmets since 1993 and is now expanding its helmet offerings in the U.S. market.

Posted in New Products
November 30, 2016

FRIEDRICHSHAFEN, Germany (BRAIN) — Organizers of the Eurobike show have decided the 2018 event — which will its first in the new time frame of early July — will be a three-day event, with no consumer day.

The 2018 event will be Sunday, July 8, through Tuesday, July 10. 

Posted in International
November 30, 2016

DALLAS (BRAIN) — Zevlin, a Dallas-based manufacturer of custom and non-custom handlebar tape, as well as cycling skincare productshas hired industry veteran Tim Jackson to provide PR and marketing support.

Posted in North America
November 30, 2016

BOULDER, Colo. (BRAIN) — SmartEtailing has hired Bryan Smith as its national campaigns manager. Smith will be responsible for managing marketing campaigns for major brands through the SmartEtailing retailer network.

Posted in North America
November 30, 2016

AUSTIN, Texas (BRAIN) — Triathlon Business International has announced that Lance Armstrong will be the opening speaker at its seventh annual TBI Conference in January. TBI also announced that it is extending early bird registration through Dec. 9.

Posted in North America
November 29, 2016

IRVINE, Calif. (BRAIN) — This Saturday Bosch eBike Systems is organizing public ride with 1984 Olympian Nelson Vails at the Santa Monica Electric Bike Expo in Southern California.

Posted in North America
November 29, 2016

ALISO VIEJO, Calif. (BRAIN) — Highway Two has promoted Brendan Gecik to North American outside sales manager. Gecik has most recently been Highway Two's territory manager for Northern California.

Posted in North America
November 29, 2016

RAPID CITY, S.D. (BRAIN) — Strider Bikes has announced dates and locations for its 2017 Strider Cup, a national Strider Bike racing series for toddlers and children.

Posted in North America
November 29, 2016

SAN FRANCISCO (BRAIN) — Spinlister — a peer-to-peer system that matches bike owners with people who want to rent bikes — is launching a program to help bike shops rent out bikes.

Posted in Retail News

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