All articles by BRAIN Staff
NEWBURY PARK, Calif. (BRAIN) — Giant USA is targeting new, entry level bike consumers with a new campaign that includes lower retail prices on 30 models of bikes starting March 31.
FAIRFAX, Calif. (BRAIN) — Osmo Nutrition has been named the new official hydration sponsor of next month's Sea Otter Classic in Monterey, Calif. Osmo will be served exclusively at all feed zones on course and be offered onsite to athletes and attendants.
LOS ANGELES (BRAIN) — Pure Fix Cycles adds to its premium fixed-gear line with the new Coolidge drop-bar bike.
SEATTLE (BRAIN) — Specialty outdoor retailer and member co-op REI has reported record annual sales of $2 billion for 2013. According to its year-end earnings statement, the company's sales were up 5.9 percent from $1.9 billion in 2012.
PARK CITY, Utah (BRAIN) – Online retailer Backcountry.com is launching its first pro mountain bike team. The four-person squad will race in cross-country and stage races across North America this year. The team also expects to compete at the Mongolian Bike Challenge.
SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is starting distribution of HED Cycling products this week, the companies announced Tuesday.
ANCHORAGE, ALASKA (BRAIN) — Fatback Bikes has hired mountain bike racer and industry vet John "Fuzzy" Mylne as brand manager.
"Fuzzy brings years of racing, riding, and industry expertise to the table," said Fatback owner and designer Greg Matyas. Mylne most recently worked for Niner Bikes.
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NEWBURY PARK, Calif. (BRAIN) — Liv/giant has hired Amanda Schaper as its global product marketing specialist. Schaper will work with Liv/giant's global marketing and product development teams on product strategies, positioning, messaging and launch plans for Liv/giant bikes and gear.