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BRAIN Staff

All articles by BRAIN Staff

June 8, 2016

WESTLAKE VILLAGE, Calif. (BRAIN) — Reflecting the shifting product mix over PressCamp Winter’s three editions so far, owner ECRM has rebranded the event Bike PressCamp Road.

Posted in North America
June 8, 2016

SAN DIEGO (BRAIN) — Stromer’s ST2 S e-bike strives for the highest level of integration, with a touch-screen interface, integrated USB charging, anti-theft protection, GPS tracking and lighting system with a daytime running light and low- and high-beam modes.

Posted in New Products
June 8, 2016

OLNEY, Ill. (BRAIN) — Rob Aguero has joined Magura USA as brand manager for Lightweight. Magura USA is the exclusive distributor of Lightweight wheels and frames in North America.

Posted in North America
June 8, 2016

AUBURN, Wash. (BRAIN) — Ortlieb USA has updated its website, adding a “more robust” B2B portal and SmartEtailing’s Buy Local Now function for connecting consumers to shops selling the brand’s waterproof bicycle bags and accessories.

Posted in North America
June 7, 2016

MONTRÉAL (BRAIN) — On our first day touring bike shops in this proud and historic city, the BRAIN Dealer Tour saw a mature market and riding community, with stable, long-standing retailers who serve passionate roadies, commuters and adventurers.

Posted in Retail News
June 7, 2016

MONTRÉAL (BRAIN) — Bicycle Retailer's first Dealer Tour of 2016 begins Tuesday morning in Montréal as editors set out on bikes to visit a dozen bike shops in this francophone city.

Posted in Retail News
June 6, 2016

WATERLOO, Wis. (BRAIN) — Trek has launched a scholarship-based program to sponsor women technicians to attend the School of Certified Service at the company’s Waterloo headquarters.

Posted in North America
June 6, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike announced Monday that it will offer a new Marketplace opportunity at this year’s OutDoor Demo (ODD) designed to encourage on-site sales of new products and closeouts to retailers and their staffs.

Posted in North America
June 6, 2016

LEXINGTON, South Carolina (BRAIN) — Hawley has signed on as Blackburn’s exclusive distributor for bike products in the U.S., complementing the accessories brand’s existing direct business.

Posted in North America
June 6, 2016
Paul Lew (left) and Edco owner and CEO Rob van Hoek
PHOENIX (BRAIN) — Edco Engineering BV has announced that carbon innovator Paul Lew will join the Swiss component company as a partner. Lew will expand and build Edco’s line of cycling components, including its carbon and alloy wheels. He will work alongside CEO and owner Rob van Hoek, who purchased the company in 2007.
Posted in North America

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