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BRAIN Staff

All articles by BRAIN Staff

April 21, 2016

PRATO, Italy (BRAIN) — Formula’s new Cura hydraulic mountain bike disc brakes include features that will interest consumers and mechanics.

Posted in New Products
April 21, 2016

NORTHVALE, N.J. (BRAIN) —Jamis Bicycles hired Doug Martin as the company's new director of sports marketing and communications. Martin will be based in the company's Santa Ana, California, office.

Posted in North America
April 20, 2016

BOULDER, Colo. (BRAIN) — The Outdoor Industries Women's Coalition says it is supporting its member companies in opposing North Carolina's HB2 law, as well as similar proposed legislation in other states.

Posted in North America
April 20, 2016

CHICO, Calif. (BRAIN) — Paul Components is promoting its Rasta Quick Release Skewer as the perfect QR for Wednesday, April 20. 

Posted in New Products
April 20, 2016

MANCHESTER, N.H. (BRAIN) — German bike brand Storck has become the latest preferred supplier partner of The Bike Cooperative. Members of the retailer co-op will earn rebate on purchases of Storck products, including its lineup of bicycles, components, accessories and clothing.

Posted in North America
April 20, 2016

MONTEREY, Calif. (BRAIN) — BMX and mountain bike icon Mike King has been appointed a brand ambassador for the Turbine, a nasal dilator offered by Rhinomed. King joins Tour de France champion Chris Froome as an ambassador.

Posted in North America
April 20, 2016

FORT COLLINS, Colo. (BRAIN) — Niner Bicycles has added two field marketing positions, to support the brand's sales reps with marketing in the brand's East and West regions. The company also announced that it is opening a factory store in Fort Collins. 

Posted in North America
April 19, 2016
The Optic C7.1 27.5-inch model

PORT COQUITLAM, British Columbia (BRAIN) — Norco Bicycles has launched a new midtravel trail bike, the Optic, in aluminum and carbon models for 27.5- and 29-inch wheels.

Posted in New Products
April 19, 2016

HAVERHILL, Mass. (BRAIN) — Boris W. Migliori, the longtime owner of H.R. Sawyer Schwinn Bicyclery, died here Saturday at age 94. For decades, Migliori operated a local landmark retail store that was known nationally as one of the leading Schwinn retailers.

Posted in North America
April 19, 2016

RICHMOND, Calif. (BRAIN) — Ventana Mountain Bikes USA has released the Wolfram 27.5-plus model with a Pinion gearbox and Gates Carbon Drive belt.

Posted in New Products

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