All articles by BRAIN Staff
WESTLAKE VILLAGE, Calif. (BRAIN) — Reflecting the shifting product mix over PressCamp Winter’s three editions so far, owner ECRM has rebranded the event Bike PressCamp Road.
SAN DIEGO (BRAIN) — Stromer’s ST2 S e-bike strives for the highest level of integration, with a touch-screen interface, integrated USB charging, anti-theft protection, GPS tracking and lighting system with a daytime running light and low- and high-beam modes.
OLNEY, Ill. (BRAIN) — Rob Aguero has joined Magura USA as brand manager for Lightweight. Magura USA is the exclusive distributor of Lightweight wheels and frames in North America.
AUBURN, Wash. (BRAIN) — Ortlieb USA has updated its website, adding a “more robust” B2B portal and SmartEtailing’s Buy Local Now function for connecting consumers to shops selling the brand’s waterproof bicycle bags and accessories.
MONTRÉAL (BRAIN) — On our first day touring bike shops in this proud and historic city, the BRAIN Dealer Tour saw a mature market and riding community, with stable, long-standing retailers who serve passionate roadies, commuters and adventurers.
MONTRÉAL (BRAIN) — Bicycle Retailer's first Dealer Tour of 2016 begins Tuesday morning in Montréal as editors set out on bikes to visit a dozen bike shops in this francophone city.
WATERLOO, Wis. (BRAIN) — Trek has launched a scholarship-based program to sponsor women technicians to attend the School of Certified Service at the company’s Waterloo headquarters.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike announced Monday that it will offer a new Marketplace opportunity at this year’s OutDoor Demo (ODD) designed to encourage on-site sales of new products and closeouts to retailers and their staffs.
LEXINGTON, South Carolina (BRAIN) — Hawley has signed on as Blackburn’s exclusive distributor for bike products in the U.S., complementing the accessories brand’s existing direct business.