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BRAIN Staff

All articles by BRAIN Staff

July 16, 2015

MADRID (BRAIN) — Chris Tarlton has joined Rotor Bike Components as general marketing manager, overseeing development of the brand's image worldwide.

Posted in International
July 16, 2015

CARLSBAD, Calif. (BRAIN) — Industry veteran Tim Jackson has joined Lift Creative Studios to handle marketing strategy and communications in the firm's bicycle division.

Jackson is best known for his long-term stint as brand manager at Masi Bicycles.

Posted in North America
July 16, 2015

CARLSBAD, Calif. (BRAIN) — Mountain bike clothing brand Zoic is introducing its first shoee, a flat pedal design developed with the skateboarding brand Osiris Shoes.

The Zoic Prophet shoe will be offered in three versions, all retailing for $85. They will ship next February.

Posted in New Products
July 16, 2015
TEMPE, Ariz. (BRAIN) — Fixie and singlespeed brand State Bicycle Co. has rolled out a three-tier system for its dealer network, offering enhanced benefits to key retail accounts.
Posted in Retail News
July 15, 2015

WASHINGTON (BRAIN) — Specialized is working with the U.S. Consumer Product Safety Commission and Canadian consumer safety officials to recall about 6,500 pedal axle extenders, used for bike fits.

Posted in Recalls
July 15, 2015
The new XM9 Cross Mountain shoe.

IRVINE, Calif. (BRAIN) — Shimano this week announced details on 18 new bike shoes, across six different shoe categories.

Posted in Product/Tech
The new shoes, available this fall, span six bike-shoe categories.
July 15, 2015

MINNEAPOLIS (BRAIN) — The trainer brand Kinetic has retained Adventure Advertising to guide its brand positioning and strategy. The agency will also take the lead on Kinetic's creative development and media planning.

Posted in North America
July 15, 2015

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer & Industry News' lastest print issue, the July 15 edition, features coverage of the retail scene in Vancouver, where recent improvements to cycling infrastructure are leading to growth in bike sales.

Posted in Retail News
July 15, 2015

COSTA MESA, Calif. (BRAIN) — — Do you consider yourself to be an "inspirational leader," a "strategic thinker" and, yes, a "visionary"?

If so, the National Bicycle Dealers Association wants you to be its next executive director.

Posted in Retail News
July 15, 2015

ELKTON, Md. (BRAIN) — Gore Bike Wear is celebrating 30 years in business with a special limited edition clothing collection, which is available now.

Posted in New Products

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