All articles by BRAIN Staff
REDDITCH, United Kingdom (BRAIN) — The U.K. retail chain Halfords has purchased Boardman Bikes, the company started by British cycling champion Chris Boardman.
SHENZHEN, China (BRAIN) — WTB has hired industry veteran Kevin Yen to join WTB China's sales staff, focusing on the Eastern China sales territory. Yen will assist WTB's Eastern China sales manager, Jason Zhang.
SALT LAKE CITY (BRAIN) — Probar is renaming its protein bar as part of a company-wide "brand refresh," the company said. The bar formerly known as the Probar Core is being renamed the Probar Base.
BOULDER, Colo. (BRAIN) — IBDs saw growth in merchandise dollars, units and average retail-selling price in April compared with the same month last year.
SCOTTSDALE, Ariz. (BRAIN) — The high-end German mountain bike brand Nicolai is now being distributed in the U.S. by Nicolai USA, based in Arizona.
BOULDER, Colo. (BRAIN) — Bike fit provider Retül is working with the Boulder Center for Sports Medicine and British Cycling to offer two, two-day classes on cycling injury management: one session in Boulder and one in Manchester, England. The classes are aimed at medical professionals who treat cycling injuries.
SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne's new Gauge Drive pumps have an integrated inline pressure gauge, the ABS Pen Gauge. The Gauge Drive comes in either high volume or high pressure models, with each available in black or silver.
NORTH VANCOUVER, British Columbia (BRAIN) — WD-40 Bike is sponsoring the week-long BC Bike Race.
The brand has been named the official bike care brand of the race, held later this month.
LONGMONT, Colo. (BRAIN) — Two-time world champion Sven Nys will defend his CrossVegas title this year at the Las Vegas race held during Interbike.