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BRAIN Staff

All articles by BRAIN Staff

February 9, 2016

MORGAN HILL, Calif. (BRAIN) — Specialized announced that it has made substantial organizational changes as it tightens up its structure to better serve riders and retailers.

Posted in North America
Company says it's focusing on innovation, marketing and supply chain as it reduces its global workforce by 3 percent.
February 9, 2016

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle USA has hired Sean Burkey as its new account executive for Ohio and northern Kentucky. Burkey moves to Giant after several years as a Raleigh sales representative.

Posted in North America
February 9, 2016

DERBY, Vt. (BRAIN) — Louis Garneau says it can turn around custom kit orders in four weeks this spring. The company said the 4-week turnaround applies to all orders placed in the U.S.

Posted in North America
February 9, 2016

SANTA FE, N.M. (BRAIN) — Santa Fe-based distributor BTI is rolling out faster delivery incentives to dealers in most U.S. states.

Posted in North America
February 9, 2016

PETALUMA, Calif. (BRAIN) — Mountain bike apparel brand Kitsbow has added a road line that includes a jersey, bib short, windbreaker, and knee and arm warmers.

Posted in New Products
February 9, 2016

SANDY, Utah (BRAIN) — Reynolds Cycling has updated its Ride to Decide wheel demo ride program for 2016. Consumers will now be eligible for a $100 rebate and a free year of Reynolds' Assurance Program coverage if they buy a set of wheels after a demo.

Posted in North America
February 8, 2016

LEXINGTON, S.C. (BRAIN) — Hawley announced Monday that it is increasing its U.S. sales coverage with the addition of three new sales reps: Patrick Arbour, Dave Riggs and Mike Lifshotz.

Posted in North America
February 8, 2016

MILL VALLEY, Calif. (BRAIN) — California-based PR and communications firm True Commnications has added a staffer in New York.

Posted in North America
February 8, 2016

NEWBURY PARK, Calif. (BRAIN) — Liv's 2016 U.S.-based ambassador program will include a total of 125 ambassadors located across the country, 45 more than last year. The Liv Ambassador Program includes a sponsorship collaboration with SRAM.

Posted in North America
February 8, 2016

COLORADO SPRINGS, Colo. (BRAIN) — American Olympian Evelyn Stevens will attempt to break the world hour record later this month at the newly covered Olympic Training Center velodrome in Colorado Springs. Stevens will attempt to break the record of 46.882 km set Jan. 22 in Australia by Bridie O'Donnell. 

Posted in North America

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