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BRAIN Staff

All articles by BRAIN Staff

June 4, 2014

REDDITCH, United Kingdom (BRAIN) — The U.K. retail chain Halfords has purchased Boardman Bikes, the company started by British cycling champion Chris Boardman.

Posted in International
Retail chain has sold a special series of Boardman models for years.
June 4, 2014

SHENZHEN, China (BRAIN) —  WTB has hired industry veteran Kevin Yen to join WTB China's sales staff, focusing on the Eastern China sales territory. Yen will assist WTB's Eastern China sales manager, Jason Zhang.

Posted in International
June 4, 2014

SALT LAKE CITY (BRAIN) — Probar is renaming its protein bar as part of a company-wide "brand refresh," the company said. The bar formerly known as the Probar Core is being renamed the Probar Base.

Posted in North America
Nutrition brand also offers new flavors for protein bar.
June 4, 2014

BOULDER, Colo. (BRAIN) — IBDs saw growth in merchandise dollars, units and average retail-selling price in April compared with the same month last year.

Posted in Studies/Reports
June 4, 2014
The Nicolai ION-20 with Effigear gear box and Gates Carbon Drive.

SCOTTSDALE, Ariz. (BRAIN) — The high-end German mountain bike brand Nicolai is now being distributed in the U.S. by Nicolai USA, based in Arizona.

Posted in International
June 4, 2014

BOULDER, Colo. (BRAIN) — Bike fit provider Retül is working with the Boulder Center for Sports Medicine and British Cycling to offer two, two-day classes on cycling injury management: one session in Boulder and one in Manchester, England. The classes are aimed at medical professionals who treat cycling injuries.

Posted in International
June 4, 2014
The Gauge Drive HV

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne's new Gauge Drive pumps have an integrated inline pressure gauge, the ABS Pen Gauge. The Gauge Drive comes in either high volume or high pressure models, with each available in black or silver.

Posted in New Products
June 4, 2014

NORTH VANCOUVER, British Columbia (BRAIN) — WD-40 Bike is sponsoring the week-long BC Bike Race.

The brand has been named the official bike care brand of the race, held later this month.

Posted in North America
June 3, 2014
Nys at CrossVegas last year.

LONGMONT, Colo. (BRAIN) — Two-time world champion Sven Nys will defend his CrossVegas title this year at the Las Vegas race held during Interbike.

Posted in North America
June 3, 2014

GILBERT, Ariz. (BRAIN) — USA BMX has awarded $45,000 in scholarships to 31 collegiate athletes as part of the Bob Warnicke Memorial Scholarship Program.

Posted in North America

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