All articles by BRAIN Staff
IRVINE, Calif. (BRAIN) — BMX and mountain bike racing legend Mike King has joined Felt Bicycles as a brand ambassador. King has won more than 20 championships and is a member of the BMX Hall of Fame and the U.S. Bicycling Hall of Fame.
AUSTIN, Texas (BRAIN) — More than 1,200 people have already joined a new Facebook group that provides a forum for bike shop mechanics and could lead to the formation of an association.
HAMTRAMCK, Mich. (BRAIN) — Wheelhouse Detroit Bike Shop will open its second location in May, at 9401 Joseph Campau Street in Hamtramck, a community about five miles north of downtown Detroit. The first store, which opened in 2008, is located in Detroit's Rivertown area.
DENVER (BRAIN) — This year's Primal Colorado Bike Expo will be expanded as it moves to a new outdoor venue at Sports Authority Field on Friday, May 13 and Saturday, May 14.
LIVINGSTON, Scotland (BRAIN) — Endura's new QDC (Quick Dry Cool) Drag2Zero triathlon clothing line is said to include "market leading aero concepts, cutting edge fabrics and exclusive pad technologies to live up to its ambitious label.
BURLINGTON, Vt. (BRAIN) — Terry Bicycles has added a new independent representative in the Pacific Northwest to its sales team.
BOULDER, Colo. (BRAIN) — Polar Bottle is introducing a new bottle cap that it offers a higher volume flow, is leak proof, and is dishwasher safe. The valve is removable for easy cleaning.
GOLDEN, Colo. (BRAIN) — Yeti Cycles has hired Janette Sherman to serve as its marketing manager. The company said Sherman's role includes ensuring the overall Yeti brand experience is seamless, consistent and high caliber through all channels.
COSTA MESA, Calif. (BRAIN) — With one week until the application deadline of March 31, dealers are applying in record numbers to be considered as one of America's Best Bike Shops.
IRVINE, Calif. (BRAIN) — New kids’ brand Guardian Bikes has signed up new independent reps earlier this year as it looks to grow the number of bike shops that carry its line of kids’ bikes equipped with SureStop brakes.