BRAIN Staff

All articles by BRAIN Staff

April 4, 2017

COLORADO SPRINGS, Colo. (BRAIN) — RockShox has introduced a new shifter-style remote for its Reverb dropper post. The company said Reverb 1x Remote remote has a low-lever-force hydraulic design and redesigned ergonomics to make it easier for riders to use. 

Posted in New Products
April 4, 2017
Clements at the 2017 IBD Summit in Tempe, Arizona

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has hired former longtime NBDA executive director Fred Clements to fill the newly created position of retail relations director.

Posted in North America
April 4, 2017

BERKELEY, Calif. (BRAIN) — The Youth Cycling Alliance, which was formed last year following a meeting at Interbike, is working with UC Berkeley's Haas School of Business to map and assess existing youth cycling programs around the country.

Posted in North America
April 4, 2017

PLEASANT VALLEY, Mo. (BRAIN) — Chamois Butt'r has unveiled updated packaging across its entire product collection, making use of the brand's updated logo. The brand also is introducing a new 32-ounce pump-top bottle for both its Original and Her' creams.

Posted in Product/Tech
Company is also introducing new pump-top bottle for team sharing.
April 3, 2017

SAUSALITO, Calif. (BRAIN) — Osmo Nutrition, relaunched last year after a period of dormancy, is now being distributed exclusively in the U.S. and Canada by Highway Two.

Posted in North America
April 3, 2017

TORRANCE, Calif. (BRAIN) — INNO Advanced Car Racks has launched a new hitch-mount rack, the INH330, that differs from other hitch racks on the market because it's lightweight and folds easily so it can be stored in a corner of the garage or inside a vehicle when not in use.

Posted in New Products
April 3, 2017

NEWBURY PARK, Calif. (BRAIN) — Giant Retail Academy, the retailer training website for Giant USA, is hosting the recently released 10-part BPSA e-bike video series. The 10 videos and quizzes, produced by the Bicycle Product Supplier's Association, are designed to help retail staff explain and sell e-bikes.

Posted in North America
April 3, 2017

MADRID (BRAIN) — Rotor America has hired Matt Clements as its East Coast tech rep.

Posted in North America
March 31, 2017

OSAKA, Japan (BRAIN) — Shimano on Friday released some details of its fall/winter clothing collections, including items in its new high-end S-PHYRE line as well as its Explorer.

Posted in New Products
March 31, 2017

DENVER (BRAIN) —  Gates Corporation has hired Boo Bicycles' former chief technical officer, Ben Castaneda, as a technical support specialist in the company's bicycle division. Castaneda will oversee OEM support, service, warranty and special projects for Gates Carbon Drive's North American market.

Posted in North America

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