BRAIN Staff

All articles by BRAIN Staff

May 23, 2017
Fabian Cancellara will be featured in Gore Wear marketing.

LONGMONT, Colo. (BRAIN) — Gore is combining its two clothing brands to form one brand, "GORE wear," for the 2018 spring/summer product line.

Posted in North America
May 23, 2017

DETROIT (BRAIN) — Detroit Bikes is now shipping its bikes fully assembled from its factory in the Motor City. Shipments of five units can be delivered anywhere in the continental U.S. in floor-ready condition at no extra charge.

Posted in North America
May 23, 2017

CARLSBAD, Calif. (BRAIN) - Bike magazine has promoted Nicole Formosa to editor-in-chief, and hired Travis Engel as gear editor.

Posted in North America
May 23, 2017

VENTURA, Calif. (BRAIN) — Zeitbike has hired Fred Brooks as sales manager. 

Posted in North America
May 23, 2017

LAFAYETTE, Colo. (BRAIN) — The National Bicycle Dealers Association has hired Jeff Donaldson as the general manager/school director for the Barnett Bicycle Institute. The NBDA purchased BBI in September last year and has been working with school founder John Barnett, who remains a consultant, to fill his role.

Posted in North America
May 22, 2017

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released the content schedule for its third annual Fit Symposium, which will be held in Las Vegas the day prior to the opening of this year's Interbike Expo.

Posted in North America
May 22, 2017

PARK CITY, Utah (BRAIN) — Time Sport has hired Simbol Communications as its agency of record for public relations and marketing services in the U.S.

Posted in North America
May 22, 2017

LONGMONT, Colo. (BRAIN) — Gore Cycle Wear's new GORE Fiber Socks are made of a material that combes ePTFE (expanded polytetrafluoroethylene) fiber with Merino wool and other fibers. The company said the technology directs moisture away from the skin. The ePTFE fibers also add durability, the company said.

Posted in New Products
May 22, 2017

MANCHESTER, N.H. (BRAIN) — Primal is the latest brand to join The Bike Cooperative's network of supplier partners. Effective immediately, members of the retailer co-op will earn rebates on direct purchases of Primal clothing and accessories.

Posted in North America
May 22, 2017

CHICAGO (BRAIN) — Steve Brawley has left Bicycling magazine, where he has spent the past 11 years of his career, most recently as national cycling manager. His last day at the Rodale publication was Friday.

Posted in North America

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