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BRAIN Staff

All articles by BRAIN Staff

June 17, 2014

SAN DIEGO (BRAIN) — NiteRider Technical Lighting has promoted Robin Jacoway to executive vice president and hired Jim Boisdenghien as vice president of sales.

Jacoway, formerly the company's director of sales and marketing, will continue to steer the brand's marketing efforts, the company said.

Posted in North America
June 17, 2014

ST. PAUL, Minn. (BRAIN) — Park Tool is offering a new set of three multi-purpose picks, which the company says are good for a wide variety of detail work on bikes. 

Posted in New Products
June 17, 2014

BOULDER, Colo. (BRAIN) — CatEye America will soon turn on a new software system that the company said will improve its communication with dealers and its sales reps. The company also said its shipping schedule will be interupted in late June as it prepares to turn on the new system.

Posted in North America
Shipping schedule to be interupted in late June prior to the launch.
June 17, 2014

FT. COLLINS, Colo. (BRAIN) — Niner Bikes is launching a new cyclocross model, the BSB 9 RDO, which joins the RLT 9 as the mountain bike brand's second drop-bar bike.

Posted in Product/Tech
June 17, 2014

MISSOULA, Mont. (BRAIN) — The American Association of State Highway and Transportation Officials (AASHTO) has added 800 miles of designated bike routes to its U.S. Bicycle Route System.

Posted in North America
June 17, 2014

STOCKHOLM, Sweden – Protective gear maker POC is auctioning four custom Cervélo bikes to benefit the Spinalis Foundation, a Sweden-based organization that supports research and treatment development for spinal cord injuries.

Posted in International
June 16, 2014

SANDY, Utah (BRAIN) — Reynolds Cycling has hired Verde Brand Communications to handle its PR, social media, marketing and advertising, effective immediately.

Posted in North America
June 16, 2014

LAGUNA HILLS, Calif. (BRAIN) — Join the BRAIN crew on the roads and bike paths of the Beehive State in the June 15 issue, featuring our Salt Lake City Dealer Tour.

Posted in Retail News
June 16, 2014

COLORADO SPRINGS, Colo. (BRAIN) — The UCI BMX World Championships are returning to the United States for the first time in 16 years, in 2017.

Rock Hill, South Carolona will play host to the event at the Novant Healthcare BMX Supercross Track.

Posted in North America
June 16, 2014

BREVARD, N.C. (BRAIN) — Colorado-based brewer Oskar Blues is opening a mountain bike destination in Western North Carolina, where the company opened its second brewery in 2012. The brewer has purchased a 145-acre farm where it will operate a bike park and a performance space.

Posted in Industry News

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