All articles by BRAIN Staff
BOULDER Colo. (BRAIN) — The Outdoor Industry Association on Friday came out in support of the introduction of the U.S. Optimal Use of Trade to Develop Outerwear and Outdoor Recreation (OUTDOOR) Act in both houses of Congress.
VISTA, Calif. (BRAIN) — Electra Bicycle Company is bolstering its Men’s Attitude cruiser collection with the new Moto model — which the Trek-owned brand describes as “a blend between a cruiser, mountain bike and BMX racer” designed for more aggressive riders.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike organizers say overall attendance was “down slightly” this year compared with 2013, but the number of exhibiting brands — pegged at more than 1,400 — as well as overall square feet of the show were on par with previous years.
MADISON, Wis. (BRAIN) — The annual fundraiser for the Wisconsin Bike Fed put on by Saris every year will move from the Saris factory to the Madison Children’s Museum this year.
SAN FRANCISCO (BRAIN) — Strava has released a new version of its mobile running and cycling app that incorporates weekly goals to help athletes track and improve their performance.
ATLANTA (BRAIN) — Fitness app and product maker Wahoo Fitness has added the TICKR X heart rate monitor to its workout wearable line.
LAS VEGAS (BRAIN) — Interbike’s earlier date this year — the show’s second edition at the Mandalay Bay Convention Center — appears to have been a hit with most exhibitors and attendees.
LONGWOOD, Fla. (BRAIN) — Sparky’s Distribution is working with newly formed consulting firm G3 Development Group to grow its global BMX business. Sparky’s owns Subrosa, The Shadow Conspiracy and the Rant brands of BMX bikes and parts, and distributes Bone Deth, Banned and Mutiny BMX brands.
SANDY, Utah (BRAIN) — Reynolds Cycling has made two key staffing changes, promoting Travis Erwin to the newly created role of European general manager and hiring Lori Barrett as U.S. national sales manager.
LAS VEGAS (BRAIN) — Gita Sporting Goods, Campagnolo and BH Bikes are each reporting bike thefts coming out of last week's Interbike show here.
Gita, the U.S. importer of Pinarello, said someone swiped a new Pinarello Dogma F8 from its display at Interbike's OutDoor Demo.