All articles by BRAIN Staff
LEXINGTON, S.C. (BRAIN) — Hawley will soon start distributing Mavic products in the U.S. The brand will also continue dealer-direct sales. Amer Sports, the owner of Mavic and Enve, also announced a new joint sales structure on Friday.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is revamping its Fit Symposium, which will be held for the second time this year, during the Interbike expo in Las Vegas. This year's edition will be curated with Medicine of Cycling, a group that organizes an annual academic conference in Colorado Springs.
ANTWERP, Belgium (BRAIN) — Shimano Europe has agreed to acquire Lazer Sport NV, the Belgian helmet brand.
The companies agreed to the deal on Thursday. After clearance from authorities, the acquisition is expected to close in the second half of this year, Shimano said.
GOLDEN, Colo. (BRAIN) — Yeti Cycles has expanded its sales and purchasing departments with the hire of Nat Campbell as national sales manager, Amanda Bell as international sales coordinator, and Kristin Glovac, as purchasing coordinator.
NEVERS, France (BRAIN) — Activa Capital, a mid-market private equity firm, has taken a majority stake in Look Cycle, alongside the brand's existing owners, Dominique Bergin and Thierry Fournier.
LONDON (BRAIN) — UK antitrust authorities have approved the proposed merger of Wiggle and Chain Reaction Cycles, and the two companies are expected to complete the merger soon.
The UK Competition and Markets Authority approved the proposed merger on Thursday.
IRVINE, Calif. (BRAIN) — BikeExchange, an online marketplace based in Australia and recently expanding internationally, has become a co-title sponsor of the newly named Orica-BikeExchange team, previously known as Orica-GreenEdge.
BOULDER, Colo. (BRAIN) — PeopleForBikes has announced a program designed to significantly increase cycling in areas of 10 American cities over the next three years.
PORTLAND, Ore. (BRAIN) — Showers Pass has hired Jeremy Rider as its new national sales manager in June. Rider has had a long career in the outdoor industry, most recently as the national sales manager at Zoic.
IRVINE, Calif. (BRAIN) — Shimano on Wedneday released details of its latest updates to its top of the line road group, Dura-Ace. The group now has a power meter option and its own hydraulic disc brake option. It remains an 11-speed group that is available with Di2 electronic or standard cable shifting options.