Follow Bicycle Retailer

BRAIN Staff

All articles by BRAIN Staff

August 27, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — From tubes and helmets to folding bikes, footwear and everything in between, new product galore made its debut in the halls of the Messe Friedrichshafen during the first two days of Eurobike 2015.

Posted in International
August 27, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — WTB is showing off its new Saddle Fit System at Eurobike. The system is designed to steer a rider towards suggested saddles by using a pressure sensitive pad that is placed over the rider's existing saddle to measure sit-bone position.

Posted in Product/Tech
August 27, 2015

TAMPA, Fla. (BRAIN) — Dalian Wanda Group Co., Ltd. , a Chinese private conglomerate, has reached an agreement to buy Ironman for approximately $650 million from Providence Equity Partners.

Posted in International
August 27, 2015

DERBY, Vt. (BRAIN) — Garneau has hired the Moxie Northwest Sales Agency to represent the brand in Oregon, Washington, Idaho, Montana and Alaska.

Posted in North America
August 27, 2015

TAMPA, Fla. (BRAIN) — The carbon component company Atomik Carbon is now working with several independent sales rep groups for national sales coverage.

Posted in North America
August 26, 2015

LAKE FOREST, Calif. (BRAIN) – Torcano Industries is now the exclusive distributor of Pillow Pets Tricksters helmets.

Posted in North America
August 26, 2015

WASHINGTON (BRAIN) — Trek Bicycle is recalling about 330 model year 2015 Trek 9.8 Superfly FS, SL, X1 and XT mountain bikes because the carbon fiber seatpost can crack and break. The company has received two reports of the seatposts cracking; neither resulted in injury.

Posted in Recalls
August 26, 2015
The POC Fondo Light Jersey.

FRIEDRICHSHAFEN, Germany (BRAIN) — POC's new Fondo road cycling collection is aimed at non-elite cyclists interested in performance and comfort. It is POC's third cycling collection, joining AVIP, which is focused on rider safety, and Raceday, which is aimed at elite athletes.

Posted in Product/Tech
August 26, 2015

PHOENIX (BRAIN) — Serfas has hired Patrick Baldwin as a regional sales manager. The company also has hired the outside sales rep force, Southeast Sports, and announced that it will repeat its Golden Ticket promotion at Interbike, awarding one lucky dealer with $5,000 in Serfas product,

Posted in North America
August 26, 2015

WASHINGTON (BRAIN) — The League of American Bicyclists has added 100 new and renewing Bicycle Friendly Businesses to its list, bringing the program to recognize more than 1,050 businesses and government agencies. They are being recognized for making a bike-friendly environment for employees and the public.

Posted in North America

Pages