BRAIN Staff

All articles by BRAIN Staff

May 22, 2017

LONGMONT, Colo. (BRAIN) — Gore Cycle Wear's new GORE Fiber Socks are made of a material that combes ePTFE (expanded polytetrafluoroethylene) fiber with Merino wool and other fibers. The company said the technology directs moisture away from the skin. The ePTFE fibers also add durability, the company said.

Posted in New Products
May 22, 2017

MANCHESTER, N.H. (BRAIN) — Primal is the latest brand to join The Bike Cooperative's network of supplier partners. Effective immediately, members of the retailer co-op will earn rebates on direct purchases of Primal clothing and accessories.

Posted in North America
May 22, 2017

CHICAGO (BRAIN) — Steve Brawley has left Bicycling magazine, where he has spent the past 11 years of his career, most recently as national cycling manager. His last day at the Rodale publication was Friday.

Posted in North America
May 18, 2017

PALISADE, Colo. (BRAIN) — BRAIN's Dealer Tour braved rain and even a bit of snow pedaling the small town of Palisade on Thursday. While Palisade is known now for its wineries and peaches, some local retailers are working to build a new trail that might put it on the map of major mountain bike destinations.

Posted in Retail News
May 18, 2017

PORT COQUITLAM, British Columbia (BRAIN) — Live to Play Sports has hired industry veteran Terry Duran as regional sales manager for the Southern U.S.. The appointment took effect Monday, May 15.

Posted in North America
May 18, 2017

WASHINGTON, D.C. (BRAIN) — In celebration of National Bike to Work Week, the League of American Bicyclists welcomes 34 new and renewingBicycle Friendly Businesses. They join 1,343 businesses in all 50 states and the District of Columbia that have earned BFB status.

Posted in North America
May 18, 2017

CHICO, Calif. (BRAIN) —  Paul Components is making limited runs of its anodized aluminum parts in blue over the next six months. The company said after the runs are over, it will retire the color until blue is back in style.

Posted in New Products
May 18, 2017

OGDEN, Utah (BRAIN) — Mavic's mountain bike apparel line will once again be available in the U.S. this spring. The company said the new line combine "a more understated and casual design aesthetic with some useful new technology."

 

The line includes men's and women's items.

Posted in New Products
May 18, 2017

GRAND JUNCTION, Colo. (BRAIN) — The BRAIN Dealer Tour is visting stores and suppliers here this week, pedaling between stops in glorious sun and cold rain. So far.

Posted in Retail News
May 17, 2017

SANTA FE, N.M.(BRAIN) — Bicycle Technologies International has begun shipping orders from its second distribution facility, located in Reno-Sparks, Nevada.

Posted in North America

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