All articles by BRAIN Staff
CARLSBAD, Calif. (BRAIN) — To celebrate its 90th anniversary, Masi is hosting a series of events here over the weekend of July 30-31. The events are co-sponsored by Campagnolo USA.
CANTON, Mass. (BRAIN) — Kryptonite has launched a global Anti-Theft Protection Offer (ATPO) that covers select U-locks and chains from the company's line for as long as five years. The program is now available in 30 countries, including 24 in Europe as well as the United States and Canada.
BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association plans to launch a program to help new bike buyers "have more fun and ride safer on their new bikes."
NEVERS, France (BRAIN) — Look Cycle is celebrating the 30th anniversary of Greg LeMond's first Tour de France victory with a special edition 795 Aerolight bike and Keo Blade 2 pedal.
KINGSTON, Mass. (BRAIN) — Bern Unlimited has hired industry veterans Mark Hubbell and Alan Rowland to handle sales in Northern California and Northern Nevada for its summer division.
VANCOUVER, British Columbia (BRAIN) — Organizers of the BC Bike race have announced a major sponsorship agreement with Pearl Izumi and also said Pearl-sponsored athlete Brian Lopes will race the event this year, for the second time.
SANTA CRUZ, Calif. (BRAIN) — Project Bike Tech, a bike tech skills program for high school aged youth, is expanding nationally and now has the endorsement of the Bicycle Product Suppliers Association.
FOUNTAIN VALLEY, Calif. (BRAIN) — E-bike maker Pedego is opening its fifth Colorado store on June 28, in Denver.
CHICAGO (BRAIN) — Materials Sciences Corporation, a Pennsylvania-based company that helped develop Bianchi's Countervail vibration absorbing technology, is now working with Wilson Sporting Goods to apply its technology to sporting goods. The partnership agreement is exclusive in the sporting goods market.
PETALUMA, Calif. (BRAIN) — Kitsbow worked with Polartec to release its new Radiator Tee. The mountain bike T-shirt uses Polartec's new Delta and PowerDry fabrics.