All articles by BRAIN Staff
BOULDER, Colo. (BRAIN) — Clif Bar CrossVegas has retained Ellen Butler to manage sales and marketing efforts as the event prepares for its eight edition, Sept. 10.
WILMINGTON, Del. (BRAIN) — Blue Bicycles is supporting Team Red White & Blue, a U.S. veterans program with special bike pricing and a trade-in program.
PALO ALTO, Calif. (BRAIN) — Slidepad Technologies’ single-lever front and rear brake system will be available as standard equipment on XDS Australia Bicycles’ new Hollywood Retro Range Ladies alloy and steel 700c models.
NOVATO, Calif. (BRAIN) — The Mike's Bikes Foundation, a non-profit founded by retailer Ken Martin, has teamed up with San Diego specialty retail chain Bicycle Warehouse to send more than 400 donated bikes to Africa.
NORTHVALE, N.J. (BRAIN) — Jamis Bicycles is offering bicycles, financial support, a demo program and support from its professional athletes to the National Interscholastic Cycling Association (NICA) as a platinum-level sponsor of its New York League.
ST.-LAURENT, Quebec (BRAIN) — Outdoor Gear Canada (OGC) will launch a new BMX-specific division focusing on industry brands including WeThePeople, Éclat, Fiend, Federal, Fuse, Merritt, Radio, Salt and Salt Plus.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is making it easier for the public to attend the show, hoping to draw in larger numbers this September. The show will open to consumers on the final day, Sept. 12. Presented as Customer Appreciation Day, organizers will allow the general public to enter the hall. Cost per entry is $20.
MINNEAPOLIS, Minn. (BRAIN) — Brompton welcomed U.S. retailers from nine states at its London factory last weekend to discuss plans to invest and grow the brand in the North American market.
NORTH VANCOUVER, British Columbia (BRAIN) — The Bike Shop in Calgary, Alberta, has become the first store in North America to receive a new customized Rocky Mountain merchandising program.
TODMORDEN, U.K. (BRAIN) — The publishers of Singletrack, a U.K.-based mountain bike magazine, are launching a digital magazine and website called grit.cx. Content will focus on cyclocross riders, racers and lifestyle.