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BRAIN Staff

All articles by BRAIN Staff

February 1, 2016

ATLANTA (BRAIN) — Wahoo Fitness is introducing a desk that can be used while riding a stationary trainer or as a stand-up desk.

Posted in New Products
February 1, 2016

PASO ROBLES, Calif. (BRAIN) — Dennis Christopher, the star of the 1979 film Breaking Away, will attend April's Eroica California, a vintage bike ride. Christopher will attend a VIP reception preceding a showing of the movie. The next day, he will ride a section of the ride on a vintage Masi bike similar to the one his character Dave Stoller rode in the movie.

Posted in North America
February 1, 2016

LAGUNA HILLS, Calif. (BRAIN) — Pricey niche bikes — everything from plus-sized mountain bikes to gravel road bikes — helped power increases in dollars and units at bike shops last year, according to stats from the Bicycle Product Suppliers Association.

Posted in Retail News
February 1, 2016

ZOLDER, Belgium (BRAIN) — The CEO of the Italian bike brand Wilier Triestina says the company will sue Belgian cyclocross racer Femke Van den Driessche, who is accused of using a hidden motor at the Cyclocross World Championships on Saturday.

Posted in North America
February 1, 2016

COLORADO SPRINGS, Colo. (BRAIN) — SRM Training System USA and Pioneer's Cycle Sports Division each announced price reductions of about 30 percent on Monday.

Posted in Product/Tech
SRM drops power meter prices 30%, adds limited lifetime warranty. Pioneer also reduces pricing by about 30%.
January 29, 2016

MADISON, Wis. (BRAIN) — Planet Bikhas revised its sales and pricing policies to prohibit sales of its current model year products on auction sites.

Posted in North America
January 29, 2016

SEATTLE (BRAIN) — Cascade Bicycle Studio has announced its partnership with custom Czech framebuilder Festka. Cascade Bicycle Studio is now the exclusive online U.S. retailer for Festka and the exclusive in-store retailer for the western U.S.

Posted in North America
January 29, 2016

WILTON, Conn. (BRAIN) — Cycling Sports Group has hired Hannah Parish as its director of marketing for North America.

Posted in North America
January 29, 2016

PHOENIX (BRAIN) — Randy and Sally Pittaluga, owners of six shops in the Phoenix market, have rebranded their Bikes Direct store in Mesa as BikeMasters Mesa. The Pittalugas have also opened a second BikeMasters location in Mesa in the former DNA Cycles store site on North Power Road.

Posted in Retail News
January 29, 2016

LIVINGSTON, Scotland (BRAIN) — David Pritchard has joined the Scottish cycle clothing supplier Endura Ltd as sales director. The company said the new position was created to provide greater experience and support to its global sales team.

Posted in International

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