BRAIN Staff

All articles by BRAIN Staff

March 28, 2017

SAN FRANCISCO (BRAIN) — Echos Communications has announced that it will serve as the North American public relations agency of record for Adidas Sport Eyewear.

Posted in North America
Adidas also announces new lifestyle/technical sunglass, the Horizor.
March 27, 2017

SEATTLE, Wash. (BRAIN) — RacerMate Inc., which announced this month that it would stop making its CompuTrainer stationary trainers, is establishing a membership program to ensure that current trainer owners will be able to get replacement parts "virtually indefinitely."

Posted in North America
March 27, 2017

WATERLOO, Wis. (BRAIN) — Trek Bicycle has unveiled a custom paint scheme that highlights the personality and talents of Trek-Segafredo star, John Degenkolb.

Posted in New Products
March 27, 2017

WATKINSVILLE, Ga. (BRAIN) — Tifosi Optics has a new website, at tifosioptics.com, that the company said features a new user-friendly interface that retailers and consumers will appreciate. The company also has released a new spring model, the Synapse.

Posted in New Products
March 27, 2017

SENNFELD, Germany (BRAIN) — Susanne Puello, a long-time managing director of the Winora Group, is leaving the company, citing "Irreconcilable differences regarding the new reorganization activities ('refined strategy') of the Dutch Accell Group." Accell Group is the parent of Winora, which manages the Haibike, Sinus

Posted in International
March 27, 2017

VANCOUVER, British Columbia (BRAIN) — Ventum, a high-end triathlon bike brand, is the latest bike company to join the Velofix Direct program. Velofix mobile repair operations will assembly and deliver Ventum bikes ordered online. 

Posted in North America
March 27, 2017

VENTURA, Calif. (BRAIN) — Zeitbike is now the exclusive U.S. distributor of Full Windsor, a multi-tool brand from Leeds, U.K. Full Windsor had previously been distributed by several other U.S. distributors.

Posted in North America
March 24, 2017

SAN FRANCISCO (BRAIN) — Chrome Industries' new Welterweight Collection of bags feature the brand's traditional styles made with lighter weight materials that the company says are just as durable. To save weight, the brand even developed a new aluminum version of its trademark seat buckle-style strap buckle. 

Posted in New Products
March 24, 2017

SAN FRANCISCO (BRAIN) — Spinlister, which began as an online peer-to-peer bike rental platform (something like Airbnb for bikes) has signed a long-term agreement with Blazing Saddles, which may be the country's largest bike rental operation.

Posted in Retail News
Spinlister expands its bike-shop program with agreement with nation's largest bike rental provider.
March 24, 2017

AUSTIN, Texas (BRAIN) — Spin, a San Francisco-based bike share company, is launching a new bike share system here that requires no kiosks, or stations. Riders — who can borrow a bike for $1 per ride — can pick up and leave a bike almost anywhere. 

Posted in North America

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