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BRAIN Staff

All articles by BRAIN Staff

October 2, 2014

SEATTLE (BRAIN) — At this month's Ironman World Championships in Hawaii, the hydration brand Nuun will launch a program to assess athletes' hydration levels.

Posted in North America
October 2, 2014
Cane Creek was profiled in BRAIN's July 1 issue.

SANTA FE, N.M. (BRAIN) — Cane Creek Cycling Components was the only bicycle hardware manufacturer to make Outside magazine's new list of the Best Places to Work. The employee-owned manufacturer, based near Asheville, North Carolina, was Number 90 on the list of 100 workplaces that magazine deemed cool.

Posted in North America
October 1, 2014

BOULDER, Colo. (BRAIN) — Green Guru Gear will be at this month's VeloSwap in Denver to collect old bicycle inner tubes.

VeloSwap, billed as "the world's largest consumer bike show," will be held Saturday Oct. 18 at Denver's National Western Complex. 

Posted in North America
October 1, 2014

BOULDER, Colo. (BRAIN) — Goggles & Dust: Images from Cycling's Glory Days is a new book containing newly restored photographs from 1920s and 1930s bike racing. 

Posted in New Products
September 30, 2014

PORT COQUITLAM, British Columbia (BRAIN) — Live to Play Sports is adding Zipp to its selection of products from SRAM, with the brand's full range of carbon and alloy wheels, aero cockpits, bars, stems and seatposts available to Live to Play dealers across Canada starting in mid-October.

Posted in North America
September 30, 2014

NEWPORT, Vt. (BRAIN) — Louis Garneau Sports is instituting a minum advertised price policy in Canada, effective Nov. 1. The company enacted a similar policy in the U.S. in 2012.

Posted in North America
September 30, 2014
Outerbike 2013. Photo: Whit Richardson.

MOAB, Utah (BRAIN) — The Outerbike consumer bike festival opens this week in Utah, with skills clinics and guided rides scheduled for Wednesday and Thursday, followed by the Demo Days consumer expo from Friday through Sunday.

Posted in North America
Organizers also planning 2015 events in March in Moab and BC in June.
September 30, 2014

SAN FRANCISCO (BRAIN) — Mosi Bicycles, a three-year-old San Francisco brand than makes European-styled city bikes, is changing its name to Mozie Bicycles.

Posted in North America
September 30, 2014

BOULDER, Colo. (BRAIN) — Frank Hugelmeyer has resigned as president and CEO of the Outdoor Industry Association, effective Oct. 3, the organization's board announced Tuesday.

Posted in North America
September 29, 2014
The GoPro HERO4 Black.

SAN MATEO, CALIF. (September 29, 2014) - GoPro, Inc.'s newest action cameras the HERO4 Black and HERO4 Silver, have new features including 4K recording (on the Black model) and a built-in touch screen display (on the Silver model).

Posted in New Products

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