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BRAIN Staff

All articles by BRAIN Staff

April 3, 2015

MARIN, Calif. (BRAIN) — British cycling journalist Carlton Reid is traveling the U.S. this year on a book tour, but also looking to interview industry folk who remember the Bike Boom days of the 1970s, as research for his next book.

Posted in North America
April 3, 2015

BEAVERTON, Ore. (BRAIN) — Yakima Products is planning a major June dealer event near its headquarters as part of a wide new strategy of bolstering its relationship with its dealers.

Posted in North America
April 3, 2015

DENVER (BRAIN) — Denver-based clothing brand Primal is the title sponsor for the inaugural Colorado Bike Expo, which will be held Saturday, April 25 at the Colorado Convention Center in Denver.

The Expo will feature booths from more than 75 bike vendors from across the state.

Posted in North America
April 2, 2015

WATERLOO, Wis. (BRAIN) — Trek is releasing a new LED taillight that it said is specifically designed for daytime use.

Posted in Product/Tech
April 2, 2015

PETALUMA, Calif. (BRAIN) — Yuba Bicycles and Currie Technologies have teamed up to launch the Spicy Curry, a electric cargo bike that will be officially introduced at next week's Sea Otter Classic.

Posted in Product/Tech
April 2, 2015

SPEARFISH, S.D. (BRAIN) — SRAM's Quarq brand is lowering prices on its entire power meter range, effective immediately. Prices have been reduced by 19 percent depending on model.

Posted in Product/Tech
Prices lowered about 19 percent across the range.
April 2, 2015

MUKILTEO, Wash. (BRAIN) — FSA has launched an employee purchase program offering qualified shop employees 40 percent off wholesale pricing and free shipping, plus a team partnership program selling race teams products at 40 percent off retail. Both programs run from April through Dec. 31, 2015.

Posted in Product/Tech
April 2, 2015
The 11-speed GX rear derailleur.

CHICAGO (BRAIN) — SRAM is launching a new series of mountain bike drivetrains called GX with pricing that slots in between that of its X5 and X1 groups and which promise wider gear range options than comparable Shimano groups.

Posted in Product/Tech
Company is promoting the groups' available wide gear ranges.
April 2, 2015
The 11-speed GX rear derailleur.

CHICAGO (BRAIN) — SRAM is launching a new series of mountain bike drivetrains called GX with pricing that slots in between that of its X5 and X1 groups and which promise wider gear range options than comparable Shimano groups.

Posted in Product/Tech
Company is promoting the groups' available wide gear ranges.
April 2, 2015
The 11-speed GX rear derailleur.

CHICAGO (BRAIN) — SRAM is launching a new series of mountain bike drivetrains called GX with pricing that slots in between that of its X5 and X1 groups and which promise wider gear range options than comparable Shimano groups.

Posted in Product/Tech
Company is promoting the groups' available wide gear ranges.

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