BRAIN Staff

All articles by BRAIN Staff

February 8, 2017

HOLSTEBRO, Denmark (BRAIN) — CeramicSpeed has improved the lube formula on its UFO Racing Chains, following the Danish company's purchase of Friction Facts last year. The new formula is said to be lower friction and last longer.

Posted in New Products
February 7, 2017

SAN FRANCISCO — Retailer Bradley Woehl, owner of American Cyclery in San Francisco, has launched a crowdfunding campaign for a cycling-themed parklet he plans to build in front of his store.

Posted in Retail News
February 7, 2017

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Organizers of the Outdoor Retailer show, currently held in Salt Lake City, are soliciting proposals from cities interested in hosting the show in 2018 and beyond.

Posted in North America
February 7, 2017

TEMECULA, Calif. (BRAIN) — Intense has launched the second generation of its carbon Tracer bike. 

Posted in New Products
February 6, 2017

OGDEN, Utah (BRAIN) — Mavic is now offering a mobile app for owners of the brand's equipment.

The app will allow consumers to register their product and receive a free third year of warranty coverage for doing so via the app.

Posted in Product/Tech
February 6, 2017
Don't blink! A rider in an H&R Block ad.

BOULDER, Colo. (BRAIN) — With ads costing over $5 million per 30-second spot, any appearance in a Super Bowl ad is worth something, right?

Posted in North America
February 6, 2017

SANDY, Utah (BRAIN) — Reynolds Cycling is raising money for the Huntsman Cancer Foundation and the work of the Huntsman Cancer Institute by hosting a fundraising raffle that has already started and will conclude at the 2017 North American Handmade Bicycle Show on Sunday, March 12.

Posted in North America
February 6, 2017

LAGUNA HILLS, Calif. (BRAIN) — The newest issue of Bicycle Retailer & Industry News includes our annual Electric Bike Report, which includes results from BRAIN's recent survey of U.S. retailers on their experiences selling — or their reasons for not selling — e-bikes in their stores.

Posted in North America
February 6, 2017

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association has added four new board members, done some organizational restructuring and added new staff to meet the needs of continued growth in high school mountain bike racing.

Posted in North America
February 6, 2017

BOULDER, Colo. (BRAIN) — RovR is offering an 80-quart premium cooler that rolls on all-terrain mountainboard wheels and can be towed behind a bike.

Posted in New Products

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