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BRAIN Staff

All articles by BRAIN Staff

November 24, 2015

FORT WORTH, Texas (BRAIN) — Texas retailer Bicycle World is the presenting sponsor of the new Elevate Cycling team, which is making the leap from USA Cycling's elite amateur ranks to become a UCI continental team in 2016.

Posted in Retail News
November 24, 2015
The Commando 24

RALEIGH, N.C. (BRAIN) — Eastern Bikes is branching out from its BMX roots with a new line of BMX-inspired cruisers. 

Posted in New Products
November 23, 2015
Editor's note: John Barnett is president and founder of Barnett Bicycle Institute in Colorado Springs, Colorado. He supplied this detailed "how-to" on adjusting a quick release following the industrywide recall action in late September.
Posted in Product/Tech
November 23, 2015

JAKOBSTAD, Finland (BRAIN) — Finnish component producer Herrmans is opening a warehouse in Shanghai, China, to serve its China-based OEM customers. The warehouse will be operational with stock in May.

Posted in International
November 23, 2015

ANAHEIM, Calif. (BRAIN) — Box Components is introducing a new logo and branding as it transitions from being a BMX parts supplier to being a full-line components brand.

Posted in North America
November 23, 2015
GARDENA, Calif. (BRAIN) — The new Joose Box Power Banks provide an extra power source for electronic devices that mounts on the handlebar next to a rider's lights, computers, phones, GPS locators and cameras.
Posted in New Products
November 23, 2015

WILTON, Conn. (BRAIN) — Dorel Sports, the segment of Dorel Industries that includes the company's bike brands, has added two new members to its global finance team.

Posted in North America
November 23, 2015

NAMPA, Idaho (BRAIN) — Deity Components has hired industry veteran Mike Reisenleiter as its distribution and OEM manager.

Posted in North America
November 23, 2015

SYDNEY, Australia (BRAIN) — Australian apparel company Attaquer is expanding its Core Range and entering the U.S. market. Stevan Musulin and Greg Hamer established the brand in 2012, bringing more than 15 years of fashion and cycling brand experience to the company.

Posted in New Products
November 20, 2015

MILL VALLEY, Calif. (BRAIN) — PR and media relations firm True Communications has hired Greg Fisher as an account manager.

Fisher is responsible for media strategy and outreach with a number of True clients.

Posted in North America

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