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BRAIN Staff

All articles by BRAIN Staff

March 18, 2015

BOULDER, Colo. (BRAIN) — Professional cyclist Tim Johnson is once again leading a long group road ride to benefit PeopleForBikes and increase awareness of bike advocacy efforts. 

Posted in North America
This year's ride to benefit PeopleForBikes will depart from Minneapolis.
March 18, 2015
The Boone disc frameset.

WATERLOO, Wis. (BRAIN) — Trek has updated its top-of-the-line Boone and Crockett cyclocross race bikes, adding new colors and graphics, new drivetrain and hydraulic brake options and a 15mm front thru-axle on disc brake models.

Posted in Product/Tech
March 18, 2015
SL8 Saddle
TAIPEI, Taiwan (BRAIN) — WTB is introducing several new products including the brand's lightest saddle to date, a carbon tubeless-compatible mountain bike rim, and a 27.5-plus enduro tire.
Posted in Product/Tech
March 18, 2015

CHICAGO (BRAIN) — SRAM is making a big push for 148mm OLD rear spacing on mountain bikes, which the company says produces a stiffer wheel and allows the drivetrain to be shifted to the right, further increasing clearance for wider tires and other advantages.

Posted in Product/Tech
March 18, 2015
SAN JUAN CAPISTRANO, Calif. (BRAIN) – Interbike organizers said that the 2015 show will take over one more hall at the Mandalay Bay Convention Center.
Posted in North America
March 18, 2015

LONDON (BRAIN) — Zwift has appointed Steve Beckett as VP of marketing and customer acquisition. Beckett will begin immediately and will be based in London.

Posted in North America
March 18, 2015
Taiwan President Ma Ying-jeou touted the island’s bike manufacturing prowess at Taipei Cycle’s opening ceremony Wednesday.

TAIPEI, Taiwan (BRAIN) — While exports of Taiwan-made bicycles took a minor dip in 2014, the export of LED cycling lights registered a 41 percent increase as cyclists paid more attention to their safety, according to government data released at the opening of Taipei Cycle on Wednesday.

Posted in International
March 17, 2015

SANTA CRUZ, Calif. (BRAIN) — Supacaz has opened a facility here to service retailers in the U.S., Canada, Mexico, and the Caribbean.

Posted in North America
The accessories brand is already established in Europe, Asia and other regions.
March 17, 2015

GRAND JUNCTION, Colo. (BRAIN) — DT Swiss has opened a sales office in Temecula, Calif. The company said the new office was a "logical and planned next step in our further globalization efforts."

Posted in North America
March 17, 2015

CHANHASSEN, Minn. (BRAIN) — Life Time Fitness, Inc. has agreed to be purchased by the private equity firms Leonard Green & Partners and TPG in a deal valued at more than $4 billion. Other key investors include LNK Partners and Bahram Akradi, Life Time's chairman, president and CEO.

Posted in North America

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