BRAIN Staff

All articles by BRAIN Staff

December 12, 2012

BOSTON, MA (BRAIN) — BMC Switzerland is now working with Durango, Colorado-based Verde PR & Consulting for public relations in North America.

The company said the will focus on bringing added brand awareness to BMC’s domestic mountain, road and triathlon bikes, as well as sponsored riders.

Posted in North America
December 12, 2012

BOULDER, CO (BRAIN) —SRAM is working with SmartEtailing to add a "Buy Local Now!" button to many of the products on the component company's website. The buttons link to participating retailers and allow consumers to see which stores have the exact product they want in stock.

Posted in North America
December 11, 2012

BOULDER, CO (BRAIN) — Power meter manufacturer Stages Cycling is sponsoring the Scott-3 Rox World Cup cross-country team, including Geoff Kabush, for 2013.

Posted in International
December 11, 2012
John Bradley

MILL VALLEY, CA (BRAIN) — Journalist John Bradley is joining TRUE Communications, a public relations and marketing company that represents a variety of bike brands.

Bradley is former senior editor at Wired and Outside magazines.

Posted in North America
December 11, 2012

WASHINGTON, DC (BRAIN) — Yolanda Cade, the national PR and communications director for the American Automobile Association, will be the keynote speaker at next year's National Bike Summit.

Posted in Industry News
December 11, 2012
Deda Elementi Mnlink seatpost

MILAN, Italy (BRAIN) — Deda Elementi is now offering a carbon seatpost built for Selle Italia's monolink seat rail standard. 

Posted in New Products
December 11, 2012

IRVINE, CA (BRAIN) — Felt Bicycles has released a new iPad app on the Apple iTunes store. The app is intended to help improve communications between consumers, dealers, Felt's sales force and others. The company said the app will serve as a sales floor resource for its dealers.

Posted in North America
December 11, 2012
Caley Fretz

BOULDER, CO (BRAIN) — Competitor Group Inc. has promoted Caley Fretz to tech editor for Velo magazine and VeloNews.com.

Posted in North America
December 11, 2012

NORCROSS, GA (BRAIN) — Lake Rudd Capital Partners has completed an agreement to purchase Blue Competition Cycles from its founders, Michael and Jay Skop, the companies announced Tuesday.

Posted in North America
December 10, 2012

BRADFORD ON AVON, United Kingdom (BRAIN) — Dr. Alexander Eric Moulton, the engineer and inventor who founded the Moulton bicycle company, died Sunday evening at age 92.

A statement from the company said Moulton died peacefully in the company of his family and staff. 

Posted in International

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