BRAIN Staff

All articles by BRAIN Staff

January 22, 2013
Bill Keith

CHICAGO, IL (BRAIN) — Many in the industry are mourning the death of Bill Keith, a product manager at SRAM who died suddenly last Thursday at his home near Chicago. Keith was 56 and died of natural causes after riding his bike home from work.

Posted in Industry News
January 22, 2013
The Quarq Riken 10

SPEARFISH, SD (BRAIN) — Quarq is releasing two new power-measuring crank designs with refined designs, lighter weight and more crank lengths than its previous offerings.

The SRAM-owned company's new cranks are called the ELSA 10 and RIKEN 10.

Posted in New Products
January 18, 2013
The top of a letter Lex Group sent to a retailer.

COSTA MESA, CA (BRAIN) — The National Bicycle Dealers Association wants its members to know that it is not endorsing a service being offered by the Lex Group.

Posted in Industry News
January 18, 2013
Giro Petra shoe

SCOTTS VALLEY, CA (BRAIN) — Giro's Petra shoe model is part of the brand's new women's series. The Petra is intended as a multi-purpose shoe, comfortable on and off the bike. 

Posted in New Products
January 18, 2013

NORTH ATTLEBOROUGH, MA (BRAIN) — Drew Todrys, the fourth generation of the family that founded Todson Inc. about 60 years ago,is joining the company as its social media operative.

Posted in Industry News
January 17, 2013
Urban Velo on iPad

PITTSBURGH, PA (BRAIN) — Urban Velo, a bimonthly magazine available in print or online, is now available for iPad tablets via Apple's App Store.

Posted in Industry News
January 17, 2013

VICENZA, Italy (BRAIN) — Bianchi is buying Italian parts and accessories distributor Alpen By Verza Srl, the company announced Thursday. Alpen By Verza has been operating for more than 30 years.

Posted in International
January 17, 2013

BOULDER, CO (BRAIN) — Bell Helmets is partnering with IMBA to launch a program that will offer $100,000 in grants to build mountain bike trails in 2013 and 2014.

Posted in Industry News
January 17, 2013
Fizik bar tape selector POS

POSSOLEONE, Italy (BRAIN) — Fizik is offering retailers a new slatwall-compatible point-of-sale display that helps consumers choose among its many bar tape options.

Posted in New Products
January 17, 2013
Primal's Tour de Cure jersey and armwarmers

DENVER, CO (BRAIN) — Clothing maker Primal is continuing its support of the American Diabetes Association and Tour de Cure on the national and state level.

Posted in Industry News

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