BRAIN Staff

All articles by BRAIN Staff

Shoe covers with humor

December 17, 2012

BOULDER, Colo. (BRAIN) — For roadies who need a little foot warmth, improved aerodynamics and an occasional laugh from the peloton, Podium Shoe Covers makes covers in 12 designs.

Designs include a work boot, dress shoes, roller skates and high heels.

Posted in New Products

SoCal shop wins Adventure Cycling Association honor

December 17, 2012

OCEANSIDE, CA (BRAIN) — Southern California’s Pacific Coast Cycles has been awarded the 2012 Sam Braxton Bike Shop Award by Adventure Cycling Association.

Posted in Retail News

ETRA hosts top brass for Q&A on e-bike rules

December 17, 2012

BRUSSELS, Belgium (BRAIN) — The European TwoWheel Retailers’ Association is hosting a meeting on Jan. 10 in Brussels to clear up any confusion around the new e-bike legislation.

Posted in International

Seasonal store introduces Swobo to new home

December 17, 2012

FORT COLLINS, CO (BRAIN) — Swobo has opened a seasonal store in Old Town Fort Collins located in the Opiate Gallery at 237 Linden Street.

Posted in Retail News

Chrome opens pop-up store in Berlin

December 17, 2012

BERLIN, Germany (BRAIN) — Urban bike accessories brand Chrome Industries has opened a pop-up retail store in the heart of Berlin for the holidays.

The location serves multiple purposes: during the day it's primarily a retail store, but after hours it becomes an art exhibition and messenger bar.

Posted in International

Giant's Tony Lo to speak at leadership conference

December 14, 2012

MONTEREY, CA (BRAIN) — Tony Lo, the CEO of Giant Global Group, will deliver the introductory address at next year Bicycle Leadership Conference in Monterey, conference organizers announced this week.

Posted in International