BRAIN Staff

All articles by BRAIN Staff

January 26, 2017

SANTEE, Calif. (BRAIN) — Ciclista-America, formed in 2013 as the exclusive U.S. distributor of Sidi cycling shoes, has expanded with the addition of Forcefield Body Armor, and most recently, Suomy cycling helmets.

Posted in North America
The distributor now carries Sidi, Forcefield Body Armor and Suomy helmets.
January 26, 2017

BREMERTON, Wash. (BRAIN) — Effetto Mariposa is celebrating its 10th anniversary with a special edition of one of its signature products, the Giustaforza torque wrench.

Posted in New Products
January 26, 2017

MONTEREY, Calif. (BRAIN) – This year's Bicycle Leadership Conference in Monterey will pick up the conversation where it left off last year, examining some of the brutal truths facing our industry.

Posted in North America
January 25, 2017

NEW YORK (BRAIN) — Kent International's Bicycle Corporation of America factory in South Carolina was the subject of a segment on CBS Evening News this week, which emphasized the factory's use of automation to reduce labor costs.

Posted in North America
January 25, 2017

WATERLOO, Wis. (BRAIN) — Trek Bicycle will move its major dealer event, Trek World, from its traditional August dates to Oct. 30-Nov. 1 this year.

Posted in North America
January 25, 2017
Organizers announced the event's name and logo on Wednesday.

DENVER (BRAIN) — A Colorado company is looking to replace the short-lived USA Pro Challenge stage race with a new race in the state this year. The Colorado Classic will be held August 10-13 and hold a UCI 2HC ranking, the same as the Pro Challenge, which has not been held since 2015.

Posted in North America
January 25, 2017
The Elliptigo Arc.

SAN DIEGO (BRAIN) — Traditional bike sales may have been flat — at best — in 2016, but sales of Elliptigo's "elliptical bicycles" were up 30 percent, company says.

Posted in North America
January 25, 2017

MINNEAPOLIS (BRAIN) — Bike Fixtation, a Minneapolis based manufacturer of cycling infrastructure and part of Saris Cycling Group, has released a new bike-specific vending machine. The Mini Wall Mounted Vending Machine was created to complement Fixtation's public repair stands and bike wash stations.

Posted in New Products
January 24, 2017
A rendering of the indoor velodrome.

DETROIT (BRAIN) — City officals held a groundbreaking ceremony Tuesday for a new $4 million multi-sport complex that will include an indoor velodrome.

Posted in North America
January 24, 2017
BicycleBlueBook.com's Trade-In Geo Locator.

SAN JOSE, Calif. (BRAIN) — BicycleBlueBook.com has been a popular website for years for bike owners curious about their ride's value — it now attracts about three quarters of a million monthly visitors.

Posted in Retail News

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