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BRAIN Staff

All articles by BRAIN Staff

April 14, 2014

MADRID, Spain (BRAIN) — Rotor Bike Components has boosted its North American presence by establishing a new U.S.-based headquarters in San Leandro, Calif.

Posted in International
April 13, 2014

MONTEREY, Calif. (BRAIN) — We grabbed sneak peeks of 2015 bikes from Accell North America brands Diamondback, Lapierre, Raleigh and Redline and dropped in on several other exhibitors as the Sea Otter Classic continued through the weekend.

Posted in Industry News
April 11, 2014

CARLSTADT, N.J. (BRAIN) — New Jersey distributor Action Bicycle USA is moving its annual expo outdoors, to a tent at the corporate headquarters.

The event is being held Sunday, April 27.

Posted in North America
April 11, 2014

FT. COLLINS, Colo. (BRAIN) — New Belgium Brewing will bring its 15th annual Tour de Fat to 10 cities in 2014, starting in May in the nation's capital. 

Posted in North America
April 11, 2014

VANCOUVER, B.C. (BRAIN) — Greg Hammond, a former Shimano executive in Canada, has joined iPhone case brand Hitcase as director of brand marketing.

Hammond will lead the development and execution of Hitcase's global marketing and brand initiatives.

Posted in North America
April 11, 2014
The Strider 12 Classic

RAPID CITY, S.D. (BRAIN) — Strider Sports Intl., Inc., has expanded its line of 12-inch wheel balance bikes, which are intended for 18 month old to 5-year-old children.

Posted in New Products
April 10, 2014

MONTEREY, Calif. (BRAIN) — Thursday turned out to be the day of the suspension fat bike, as RockShox took the wraps off its Bluto suspension fork at Sea Otter, Borealis Bikes and Rocky Mountain both showed Bluto-equipped bikes at the Monterey fest, and Quality Bicycle Products separately announced two new full-suspension fatties from its Salsa brand. But for those who are unmoved by monster-tire rigs, there was plenty else to take in on Sea Otter’s clear and sunny opening day.

Posted in Industry News
Fatties, fatty lite, a new direction for Hayes, and more.
April 10, 2014

MIAMI (BRAIN) — Cipollini road and track bikes and frames are now being distributed in the U.S. by Speed Brands, Inc., a Miami distributor. 

All Cipollini bikes are completely made in Italy.

Posted in New Products
April 10, 2014

MONTEREY, Calif. (BRAIN) — Challenge is offering a new road tire, the Gravel Grinder, that will be available in clincher, tubular and open tubular (handmade clincher) options.

Posted in Product/Tech
April 10, 2014

MONTEREY, Calif. (BRAIN) — Wisconsin retailer Wheel & Sprocket and Pennsylvania-based Strategic Solutions - S2 are releasing a new analytics tool for single- or multi-store bike retailers.

Posted in Retail News

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