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BRAIN Staff

All articles by BRAIN Staff

February 10, 2015

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now shipping its 2015 parts and accessories catalog. This year's catalog is 1,344 pages long and includes more than 300 brands. The distributor has added more than 30 new brands for 2015.

Posted in North America
February 10, 2015

BOULDER, Colo. (BRAIN) – The PeopleForBikes Coalition and several industry executives flew to Washington D.C. last week to meet with members of Congress to discuss the economic benefits of cycling. The visit marked the fifth executive fly-in since the program was launched.

Posted in North America
PeopleForBikes organizes fifth fly-in on Capitol Hill
February 9, 2015

LAS VEGAS (BRAIN) — French suspension brand BOS has opened its first international office, in Las Vegas. It will serve as a sales office and service center for the North American market.

Posted in International
February 9, 2015

SAN LUIS OBISPO, Calif. (BRAIN) — Arts Cyclery, the exclusive U.S. importer of MarshGuard products, is now stocking the original MarshGuard fork fender in five new graphic colors. The new colors are Blue, Green, Purple, Orange, and Red.

Posted in New Products
February 9, 2015
Tad Hylkema

COON VALLEY, Wis. (BRAIN) — Borah Teamwear has hired Tad Hylkema as customer experience manager. Hylkema will lead a team of customer service representatives and focus on refining Borah's custom experience.

Posted in North America
February 9, 2015

HAYWARD, Calif. (BRAIN) — Panaracer's new minimum advertised price and online sales policy goes into effect Monday.

Posted in North America
February 9, 2015

CARLSTADT, N.J. (BRAIN) — Thanks to wintry weather in the North East, Action Bicycle has added an extra week to its annual Winter Sales Event, which will now run Feb. 20.

Posted in North America
February 6, 2015

WILTON, Ct. (BRAIN) — Dorel's GURU bike fit division has announced the launch of the GURU Academy Advisory, a global collective of industry-leading bike fitters and retail experts that will collaborate with GURU team to continually enhance its training curriculum.

Posted in North America
February 6, 2015

HEERENVEEN, the Netherlands (BRAIN) – Accell Group N.V., parent of SBS, Raleigh, Diamondback, Currie and Redline in the U.S. and a slew of European brands, will appoint Jeroen Both to its board of directors as chief supply chain officer. He will be responsible for purchasing, planning and logistics.

Posted in International
February 6, 2015

RAPID CITY, S.D. (BRAIN) — Strider Sports International has announced a new pricing policy effective March 15. All Strider bikes, parts and accessories need to comply with MAP.

The company said it will not allow discounts to the MAP price for online sellers.

Posted in Industry News

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