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BRAIN Staff

All articles by BRAIN Staff

July 5, 2016

MANCHESTER, N.H. (BRAIN) — Tifosi Optics has joined The Bike Cooperative as the newest supplier partner of the retailer co-op. Effective immediately, members of The Bike Cooperative will earn rebates on their purchases of all Tifosi-branded eyewear, parts and accessories.

Posted in North America
July 5, 2016
Linda Travis

FORT COLLINS, Colo. (BRAIN) — Niner Bikes has hired Linda Travis as inside sales manager along with Scott Sherman as the company's newest independent rep for the Midwest 

Travis joins Niner from Sierra Trading Post, where she handled website planning.

Posted in North America
July 5, 2016

PORTLAND, Ore. (BRAIN) — North St. Bags' new Belmont Bag works as a bookbag, laptop case, backpack, or rucksack.

Posted in New Products
July 5, 2016

STOCKHOLM (BRAIN) — Thule Group has acquired the Dutch company GMG B.V., a child bike seat brand that sells in the Benelux market.

GMG B.V. had sales of 6.1 million euros ($6.8 million) in 2015, mostly under the brand Yepp.

Posted in International
July 5, 2016

SAN CARLOS, Calif. (BRAIN) — Shane Armando will take over as U.S. sales manager for Ritchey Design, effective Thursday.

Posted in North America
July 1, 2016

LEXINGTON, S.C. (BRAIN) — Hawley will soon start distributing Mavic products in the U.S. The brand will also continue dealer-direct sales. Amer Sports, the owner of Mavic and Enve, also announced a new joint sales structure on Friday.

Posted in North America
UPDATED
July 1, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is revamping its Fit Symposium, which will be held for the second time this year, during the Interbike expo in Las Vegas. This year's edition will be curated with Medicine of Cycling, a group that organizes an annual academic conference in Colorado Springs. 

Posted in North America
July 1, 2016

ANTWERP, Belgium (BRAIN) — Shimano Europe has agreed to acquire Lazer Sport NV, the Belgian helmet brand.

The companies agreed to the deal on Thursday. After clearance from authorities, the acquisition is expected to close in the second half of this year, Shimano said.

Posted in International
June 30, 2016

GOLDEN, Colo. (BRAIN) — Yeti Cycles has expanded its sales and purchasing departments with the hire of Nat Campbell as national sales manager, Amanda Bell as international sales coordinator, and Kristin Glovac, as purchasing coordinator.

Posted in North America
June 30, 2016

NEVERS, France (BRAIN) — Activa Capital, a mid-market private equity firm, has taken a majority stake in Look Cycle, alongside the brand's existing owners, Dominique Bergin and Thierry Fournier.

Posted in International

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