BRAIN Staff

All articles by BRAIN Staff

May 8, 2017

BOSTON (BRAIN) — Vittoria has launched the Commuter Guarantee, which provides free inner tubes to any customer who flats a Vittoria Randonneur, Revolution, Adventure, or Trail commuter series tire.

Posted in North America
May 8, 2017

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has opened registration for all attendees, including retailers, distributors and media.

Posted in North America
Show says its Payback program is drawing in exhibitors.
May 5, 2017

MONTREAL (BRAIN) — Dorel Inc.’s bike division on Friday reported a drop in first-quarter revenue but said operating profit almost doubled to $10.1 million as margins improved and the division’s restructuring, including a 4 percent workforce reduction, reaped benefits. 

Posted in North America
May 5, 2017

FLETCHER, N.C. (BRAIN) — Cane Creek Cycling Components will sell five specially painted HELM suspension forks that were made for demo use at last month's Sea Otter Classic. The company is selling the forks for $900 each and donating $500 from each sale to the International Mountain Bicycling Association.

Posted in North America
May 5, 2017

PORTLAND, Ore. (BRAIN) — The National Bicycle Dealers Association is sponsoring the Filmed by Bike festival, which begins Friday in Portland and includes a national road tour following the three-day event.

Posted in North America
May 5, 2017

LONGMONT, Colo. (BRAIN) — Wilier Triestina is celebrating the 100th anniversary of the Giro d'Italia with a special custom painted edition of the Cento10AIR road bike. The special edition features the brand's famous cromovelato ramato (chrome plated copper) finish.

Posted in New Products
May 5, 2017

BOULDER, Colo. (BRAIN) — Giant Bicycles has become a premier partner of Project Bike Tech, a project that uses bicycle education as a conduit to teach core academics, enhance lives, create career opportunities and inspire new generations to be passionate about bikes.

Posted in North America
May 5, 2017

HOOD RIVER, Ore. (BRAIN) — Dakine has appointed Gabe Schroder to the role of mountain bike marketing manager. 

Schroder managed the ski and bike marketing programs at Smith for 10 years.

Posted in North America
May 5, 2017

MOUNT PROSPECT, Ill. (BRAIN) — Cycling participation ticked up a mild 0.5 percent to 36.2 million riders in 2016, according to new figures from the National Sporting Goods Association.

Posted in Studies/Reports
May 4, 2017

SOLON, Ohio (BRAIN) — Bike PressCamp organizer ECRM said Thursday that it saw a surge in exhibitor signups last month coming out of the Sea Otter Classic, and now has 21 brands set to attend the June 19-23 event.

Posted in North America
Still room for more exhibitors, organizer ECRM says; Canyon Bicycles signs on.

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