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BRAIN Staff

All articles by BRAIN Staff

March 5, 2015

TWIN FALLS, Idaho (BRAIN) — Bike fit tool manufacturer Purely Custom has introduced its latest product, the Fit Bike Pro 1. Designed to simulate true riding conditions, the Fit Bike Pro 1 features a load control transmission that uses Purely Custom’s Powerbahn technology.

Posted in Product/Tech
March 5, 2015

SEATTLE (BRAIN) — REI has been named to Fortune magazine’s list of the 100 Best Companies to Work For an 18th consecutive year. Ranked No. 58, REI is one of five companies listed annually since the recognition began in 1998, and one of three companies headquartered in Washington state.

Posted in Retail News
March 5, 2015

COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association has opened up applications for its annual list of America’s Best Bike Shops.

Posted in Retail News
March 4, 2015
Atlanta Cycling knows how to make guests feel at home.

ATLANTA (BRAIN) — The second day of BRAIN's Dealer Tour of Atlanta took BRAIN editors, tour sponsors and guests on a hilly 36-mile route as we visited four shops.

Posted in Retail News
March 4, 2015
CASTLE PINES, Colo. (BRAIN) — Italian Bicycle Group NA, a bicycle import and wholesale distributor of Italian cycling products in Canada, Mexico and the U.S., has expanded its brand portfolio is offering IBDs up to 20 percent off wholesale pricing on all preseason orders.
Posted in North America
March 4, 2015
WESTLAKE VILLAGE, Calif. (BRAIN) — The Vapur Shades is a light and flexible “Anti-Bottle” that is designed to stand when full and can be rolled, folded or flattened when empty.
Posted in New Products
March 4, 2015

BOULDER, Colo. (BRAIN) — PeopleForBikes and the Alliance for Biking & Walking have published a new report exploring the topic of equity in national bike advocacy efforts. The report is titled “Building Equity. Race, Ethnicity, Class and Protected Bike Lanes: an Idea Book for Fairer Cities.”

Posted in Studies/Reports
March 4, 2015

ASHEVILLE, N.C. (BRAIN) — The Mann Group has added Mercedes Ross from Merchandising Werxs as an adjunct professor for the March session of its Mann University retail education program.

Posted in Retail News
March 4, 2015

MINNEAPOLIS (BRAIN) — With a goal of improving efficiency and providing better customer service, Kinetic has expanded its warehouse capacity in the U.S. and moved its European base from the Netherlands to Austria.

Posted in Industry News
March 4, 2015

SAN DIEGO (BRAIN) —Maxima Racing Oil has signed an exclusive agreement with Live to Play Sport to handle distribution of the Maxima Bike line throughout Canada. Canadian IBDs and suspension service centers will now have access to the entire Maxima Bike product line.

Posted in North America

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