BRAIN Staff

All articles by BRAIN Staff

February 18, 2016

BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association will pursue “a more assertive stance” on the designation of public lands as federally protected Wilderness areas that don’t allow bikes, it announced Thursday, but will not back any effort to amend the Wilderness Act of 1964 to expand trail access, as proposed by fellow advocacy group the Sustainable Trails Coalition.

Posted in North America
But advocacy group reaffirms that it will not support amending the Wilderness Act as a means for expanding mountain bike access.
February 18, 2016

SANDY, Utah (BRAIN) — Reynolds Cycling’s new fat bike wheelset, the Dean, features the company’s proprietary carbon rim technology and Industry Nine hubs. Reynolds is positioning it as a premium, all-season wheelset upgrade for fat bikes.

Posted in New Products
February 18, 2016

VALLEJO, Calif. (BRAIN) — The recent California Fatbike State Championships at Rim Nordic Ski Area saw Foes/Wren-equipped racers win four out of five events entered, and the two companies have decided to team up again at NAHBS. The show takes place in Sacramento, California, Feb. 26-28.

Posted in North America
February 18, 2016

TREVISO, Italy (BRAIN) — Pinarello announced Thursday that it will not be exhibiting at Eurobike this year, choosing instead to attend smaller regional events and consumer shows.

Posted in International
February 18, 2016

OGDEN, Utah (BRAIN) — Suunto has hired Bryson White as brand manager for the Americas and Jason Tillinghast as commercial category manager for North America.  

Posted in North America
February 17, 2016

ROSEVILLE, Minn. (BRAIN) — Specialized and Hed Cycling announced that the two companies are collaborating on product development and that Specialized is licensing Hed’s patent for aerodynamic rim shaping and design.

Posted in North America
February 17, 2016

CHICAGO (BRAIN) — Abus Mobile Security has promoted Greg Heck to the role of marketing and PR manager for North America. Heck, who joined Abus in June of 2014, is replacing Joan Hanscom who handled PR and marketing for the German lock brand since 2013.

Posted in North America
February 17, 2016

NEW YORK (BRAIN) — Eddy Merckx Cycles has announced that it will be the bike supplier for the Lupus Racing Team,  a UCI Continental men’s team led by 2013 Vuelta a España champion Chris Horner. The team’s 15 members will ride Merckx’s San Remo 76.

Posted in Industry News
February 17, 2016

OLATHE, Kan. (BRAIN) — Sales and profit declined at Garmin Ltd. in the fourth quarter, but the company’s fitness business — which includes cycling products — posted its strongest gains for the period.

Posted in North America
Fitness revenue up 14 percent in quarter on strength of wellness, running and cycling products.
February 17, 2016

VANCOUVER (BRAIN) — Cycling media veteran Vernon Felton has joined Pinkbike.com’s editorial staff. Felton’s experience spans nearly two decades writing for various magazines including Mountain Biker, Outside and Bike Magazine, where he held several roles including editor in chief.

Posted in North America

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