BRAIN Staff

All articles by BRAIN Staff

June 20, 2016

ST. CHARLES, Ill. (BRAIN) — Sigma's new Pure 1 and Pure 1 ATS bike computers were designed to give cyclists the simple data they want in an easy-to-read format and a modern appearance.

Posted in New Products
June 17, 2016

BEVERLY HILLS, Calif. (BRAIN) — Bamboobee is launching its second kit allowing anyone to build their own bamboo-tubed bike frame. This kit cuts the estimated time for the framebuild to about 5 hours instead of the three days required by the company's first kit.

Posted in New Products
June 17, 2016

SACRAMENTO, Calif. (BRAIN) — The Rally Cycling team, a pro road team sponsored by Rally Health and suppled by Diamondback, raised nearly $40,000 for UnitedHealthcare Children's Foundation with a promotion at last month's Amgen Tour of California.

Posted in North America
June 17, 2016

MILL VALLEY, Calif. (BRAIN) — WTB is now shipping its Ranger tires, which are multi-purpose tires available for both 27.5-plus and 29-plus applications. The tires are designed for trail riding and bike packing use in dry to wet conditions.

Posted in New Products
June 17, 2016

PAAL-BERINGEN, Belgium (BRAIN) — FE Sports of Brisbane, Australia has established Ridley Australasia, the official sales, distribution and finishing partner of Ridley Bikes in Australia and New Zealand. FE Sports will both distribute and paint Ridley Bikes in Australia for the two markets.

Posted in International
FE Sports will also paint Ridley frames for the Australasian market.
June 17, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon has named Thorne Research its exclusive nutritional supplements partner.

Posted in North America
June 16, 2016

HELSINKI (BRAIN) — Amer Sports has hired Sebastian Lund as its new chief HR officer and member of the company's executive board. Lund, who joins Amer Sports after a 20-year career at Procter & Gamble in the United States and Europe, replaces Terhi Heikkinen, who is leaving the company at the end of August.

Posted in International
June 16, 2016

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi is announcing a new "60-Day Fit Guarantee" that applies to all Pearl cycling apparel purchased at any Pearl Izumi partner specialty bike shops.

Posted in North America
June 16, 2016

SAUSALITO, Calif. (BRAIN) — OutsidePR has made two new additions to its team. Harry Benyon will be joining as an account manager, coming from London, England, where he gained experience working for brands in the European outdoor industry.

Posted in International
June 16, 2016

GREENVILLE, S.C. (BRAIN) — Boyd Cycling has hired Aspekt Brand Communications as its agency of record for the U.S.

Posted in North America

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