All articles by BRAIN Staff
MILWAUKEE (BRAIN) — Milwaukee-based accessory brand BiKase is launching its newest product, the SuperBand, on Kickstarter. The SuperBand can be attached to various places on a bike (or stroller, golf cart or other ATV) and includes two elastic bands to hold anything from a rain jacket to a beer can.
MORGAN HILL, Calif. (BRAIN) — Julian Coffey, the former publisher of Pinkbike and previous marketing director at Race Face, has signed on at Kali Protectives as vice president of business development.
SAN FRANCISCO (BRAIN) — Strava has updated its mobile apps with Live Segments, so athletes who use the company's app can see, in real time, when they are approaching a favorite segment and if they are on pace for a personal record or KOM.
CHICAGO (BRAIN) — SRAM has released a drivetrain and disc brake set specifically developed for use on electric mountain bikes.
SRAM EX1 will be available to OEMs this summer.
MADISON, Wis. (BRAIN) — Pacific Cycle is recalling 129,000 Schwinn-branded infant bike helmets, sold at Target between January, 2014 and last month.
INDIANAPOLIS (BRAIN) — Silca is bringing back the SuperPista, a pump first introduced in 1989. The redesigned SuperPista includes some features and materials that Silca uses in its SuperPista Ultimate pump, introduced about two years ago.
BOSTON (BRAIN) — Vittoria Industries North America has hired Mark Silverman to drive sales in the New York City, Long Island, Westchester and New Jersey areas.
MISSION VIEJO, Calif. (BRAIN) — American Classic has hired Rico Sports Group Inc. for North American OEM sales.
NEW YORK (BRAIN) — Champion System is auctioning a SRAM-equipped Parlee Cycles Chebacco bike with proceeds to benefit World Bicycle Relief.
COLORADO SPRINGS, Colo. (BRAIN) — Borealis Fat Bikes is working with K9 Outdoor Sports of Fort Erie, Ontario, in an effort to reduce its bike prices in Canada. Borealis, based in Colorado Springs, said it has seen a decline in Canadian sales in the past year because of the unfavorable currency exchange rate.