All articles by BRAIN Staff
SAUSALITO, Calif. (BRAIN) — OutsidePR has made two new additions to its team. Harry Benyon will be joining as an account manager, coming from London, England, where he gained experience working for brands in the European outdoor industry.
GREENVILLE, S.C. (BRAIN) — Boyd Cycling has hired Aspekt Brand Communications as its agency of record for the U.S.
SEATTLE (BRAIN) — Nuun & Ccompany will provide hydration education and product support at the REI Outessa Summits, three-day women's events to be held in Lake Tahoe in August and near Salt Lake City in September.
WHITE RIVER JUNCTION, Vt. (BRAIN) — Ibex Outdoor Clothing has hired Scott Parr to lead its sales team as vice president effective immediately.
BOULDER, Colo. (BRAIN) — Polar Bottle has decided to donate all proceeds from the sales of its limited edition Rainbow Pride water bottle to a fund supporting the victims and families of last weekend's shooting in Orlando, Florida.
MANCHESTER, N.H. (BRAIN) — Parts and accessories brand Serfas is the latest to join The Bike Cooperative's growing network of supplier partners. Effective immediately, members of the retail co-op will earn rebates on their purchases of all Serfas-branded products.
LONG BEACH, Calif. (BRAIN) — Pioneer Electronics USA’s Cycle Sports Division has unveiled Training Assist, a new feature on its SGX-CA500 GPS Cycle Computer to support athletes training with Pioneer’s line of Single Leg and Dual Leg Power Meters.
MADISON, Wis. (BRAIN) — John Burke, president of Trek Bicycles, has authored a new book, “12 Simple Solutions to Save America,” which becomes available this week on Amazon and Barnes & Noble. It’s the second book by Burke, who released his first book on his father’s life in 2012.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has signed up the Trombone Shorty & Orleans Avenue band to headline the Fall CycloFest festival at the U.S. National Whitewater Center, in Charlotte, North Carolina.
LAGUNA HILLS, Calif. (BRAIN) — The June 15 issue of Bicycle Retailer & Industry News, landing in mailboxes and email inboxes this week, features our annual e-bike report, a 12-page package devoted to the fast growing market for electric bikes.