BRAIN Staff

All articles by BRAIN Staff

June 20, 2016

DETROIT (BRAIN) — Mark Allen Pierce, who owned and operated Detroit Cycle Supply, died Friday at 61.

Pierce had owned the distributor for about 30 years; but it has been in the family since it was founded by Clyde Pierce in 1907 and is still in the same building. 

Posted in North America
June 20, 2016

AUSTIN, Texas (BRAIN) — At a board meeting last week, the Bicycle Product Suppliers Association endorsed the newly formed Professional Bicycle Mechanics Association.

Posted in North America
June 20, 2016

MADRID (BRAIN) — Rotor Bike Components has named Gin Huat Cycle Trading as its distributor in Malaysia and Singapore. Established in 1985, Gin Huat is the official distributor of cycling brands including Fuji, Intense, Fox, Maxxis, CatEye and others. 

Posted in International
June 20, 2016

ST. CHARLES, Ill. (BRAIN) — Sigma's new Pure 1 and Pure 1 ATS bike computers were designed to give cyclists the simple data they want in an easy-to-read format and a modern appearance.

Posted in New Products
June 17, 2016

BEVERLY HILLS, Calif. (BRAIN) — Bamboobee is launching its second kit allowing anyone to build their own bamboo-tubed bike frame. This kit cuts the estimated time for the framebuild to about 5 hours instead of the three days required by the company's first kit.

Posted in New Products
June 17, 2016

SACRAMENTO, Calif. (BRAIN) — The Rally Cycling team, a pro road team sponsored by Rally Health and suppled by Diamondback, raised nearly $40,000 for UnitedHealthcare Children's Foundation with a promotion at last month's Amgen Tour of California.

Posted in North America
June 17, 2016

MILL VALLEY, Calif. (BRAIN) — WTB is now shipping its Ranger tires, which are multi-purpose tires available for both 27.5-plus and 29-plus applications. The tires are designed for trail riding and bike packing use in dry to wet conditions.

Posted in New Products
June 17, 2016

PAAL-BERINGEN, Belgium (BRAIN) — FE Sports of Brisbane, Australia has established Ridley Australasia, the official sales, distribution and finishing partner of Ridley Bikes in Australia and New Zealand. FE Sports will both distribute and paint Ridley Bikes in Australia for the two markets.

Posted in International
FE Sports will also paint Ridley frames for the Australasian market.
June 17, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon has named Thorne Research its exclusive nutritional supplements partner.

Posted in North America
June 16, 2016

HELSINKI (BRAIN) — Amer Sports has hired Sebastian Lund as its new chief HR officer and member of the company's executive board. Lund, who joins Amer Sports after a 20-year career at Procter & Gamble in the United States and Europe, replaces Terhi Heikkinen, who is leaving the company at the end of August.

Posted in International

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