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BRAIN Staff

All articles by BRAIN Staff

February 20, 2014
Alchemy's new POP display.

DENVER, Colo. (BRAIN) — Alchemy Bicycle Company is consulting with industry veteran Ben Serotta as it develops new retailer strategies. The company said it is developing a plan to help retailers increase profit margins, manage inventory and lower financial risk.

Posted in North America
February 20, 2014

SALT LAKE CITY (BRAIN) — Scott Sports is sponsoring US Military Endurance Sports, a non-profit organization that supports recreational and competitive endurance athletic activities for current and Veteran members of the United States military.

Posted in North America
February 20, 2014

NEW YORK CITY (BRAIN) — Rapha's Cycle Club New York store is hosting an exhibition of Greg LeMond memoribilia, which opened with a VIP party attended by Greg LeMond last Thursday.

Despite continuing winter storms, the event was packed, Rapha's Chris DiStefano said. 

Posted in Retail News
February 20, 2014

PROVIDENCE, R.I. (BRAIN) — Expo space is now being sold for the 2014 Providence Cyclo-cross Festival. The Oct. 3-5 event includes Category 1 UCI racing the New England Builder's Ball, the Gran Fondo New England and more. The event is held at Providence's hostoric Roger Williams Park.

Posted in North America
February 20, 2014

FLORHAM PARK, N.J. (BRAIN) — PowerBar, recently purchased by Post, has agreed to extend its sponsorship of the Tour de France through 2018, the company announced Thursday.

Posted in International
February 20, 2014

GUNNISON, Colo. (BRAIN) — Jason Gibb has joined Mountain Flyer Magazine's sales staff, the publisher announced this week.

Gibb will be joining associate publisher Scott Leonard to help build online, print and sponsorship opportunities for the Gunnison, Colo.-based publication.

Posted in Industry News
February 20, 2014
The Ground Control is now offered in 650b.

MORGAN HILL, Calif. (BRAIN) — Specialized was notable last year for not following the trend and introducing a 650b mountain bike. But the company is not being stubborn about offering its tires in the newly popular size.

Posted in New Products
February 20, 2014

ST. PAUL, Minn. (BRAIN) — Park Tool has announced its team sponsorships for 2014, which incudes five World Tour teams: Team Sky, Team Garmin-Sharp, BMC Racing Team, Team Giant/Shimano and Trek Factory Racing.

Posted in Industry News
February 19, 2014

EASTPORT, Mich. (BRAIN) — The Schwinn Biking Game is a board game two-to-eight players and ages 4 and up. It's being produced by Education Outdoors, a Michigan game company. 

Posted in New Products
February 19, 2014

OLATHE, Kan. (BRAIN) — Shares of Garmin Ltd. soared to a five-year high Wednesday after the company reported that fourth-quarter earnings rose 27 percent on record sales in its outdoor, fitness, aviation and marine segments.

Posted in North America
CFO to step down within next year.

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