All articles by BRAIN Staff
ANAHEIM, Calif. (BRAIN) — Box Components is introducing a new logo and branding as it transitions from being a BMX parts supplier to being a full-line components brand.
WILTON, Conn. (BRAIN) — Dorel Sports, the segment of Dorel Industries that includes the company's bike brands, has added two new members to its global finance team.
NAMPA, Idaho (BRAIN) — Deity Components has hired industry veteran Mike Reisenleiter as its distribution and OEM manager.
SYDNEY, Australia (BRAIN) — Australian apparel company Attaquer is expanding its Core Range and entering the U.S. market. Stevan Musulin and Greg Hamer established the brand in 2012, bringing more than 15 years of fashion and cycling brand experience to the company.
MILL VALLEY, Calif. (BRAIN) — PR and media relations firm True Communications has hired Greg Fisher as an account manager.
Fisher is responsible for media strategy and outreach with a number of True clients.
BOULDER, Colo. (BRAIN) — Pro cyclocross racer Jeremy Powers teamed with one of his sponsors, Nuun, to produce a 2016 wall calendar. Sales of the calendar will raise funds and awareness for Powers' JAM Fund.
MADISON, Wis. (BRAIN) — Schwinn's new Vantage fitness/hybrid bikes feature new Smooth Ride Technology, an elastomer suspension design that allows 15mm of rear travel. The pivotless design includes an elastomer mounted between the seatstays and seat tube.
WASHINGTON (BRAIN) — Sales of snow sports products were up 3 percent in August and September compared to last year, and the industry's trade association said the uptick was largely due to pent up demand in the West, where ski areas experienced a snow drought the last several seasons.
LONDON (BRAIN) — Rapha has made a three-year agreement to sponsor and supply the new Canyon/SRAM Women's Professional Team.