All articles by BRAIN Staff
CARLSBAD, Calif. (BRAIN) — Industry veteran Tim Jackson has joined Lift Creative Studios to handle marketing strategy and communications in the firm's bicycle division.
Jackson is best known for his long-term stint as brand manager at Masi Bicycles.
CARLSBAD, Calif. (BRAIN) — Mountain bike clothing brand Zoic is introducing its first shoee, a flat pedal design developed with the skateboarding brand Osiris Shoes.
The Zoic Prophet shoe will be offered in three versions, all retailing for $85. They will ship next February.
WASHINGTON (BRAIN) — Specialized is working with the U.S. Consumer Product Safety Commission and Canadian consumer safety officials to recall about 6,500 pedal axle extenders, used for bike fits.
IRVINE, Calif. (BRAIN) — Shimano this week announced details on 18 new bike shoes, across six different shoe categories.
MINNEAPOLIS (BRAIN) — The trainer brand Kinetic has retained Adventure Advertising to guide its brand positioning and strategy. The agency will also take the lead on Kinetic's creative development and media planning.
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer & Industry News' lastest print issue, the July 15 edition, features coverage of the retail scene in Vancouver, where recent improvements to cycling infrastructure are leading to growth in bike sales.
COSTA MESA, Calif. (BRAIN) — — Do you consider yourself to be an "inspirational leader," a "strategic thinker" and, yes, a "visionary"?
If so, the National Bicycle Dealers Association wants you to be its next executive director.
ELKTON, Md. (BRAIN) — Gore Bike Wear is celebrating 30 years in business with a special limited edition clothing collection, which is available now.
LAKE FOREST, Calif. (BRAIN) — California-based distributor Torcano Industries is now exclusively distributing Handup Gloves.