BRAIN Staff

All articles by BRAIN Staff

August 30, 2016

LOS ANGELES (BRAIN) — Zwift is preparing to release a new version of its online bike training/gaming app for iPads and iPhones. The new Zwift iOS app will be released as a "beta" program, the company said. The Zwift app was previously available only for use with a Mac or PC.

Posted in Product/Tech
August 29, 2016

Ft. COLLINS, Colo. (BRAIN) — Niner Bikes is rolling out a budget-friendly aluminum model of its recently-launched and redesigned RIP trail bike.

The 150mm-travel aluminum frame is offered in two complete bike builds.

Posted in New Products
August 29, 2016

PORTLAND, Ore. (BRAIN) — Chris King Precision Components has hired RecWare Northwest for sales representation in the Pacific Northwest. It's the first time in company history that it has used outside sales reps.

Posted in North America
August 29, 2016

SCOTTS VALLEY, Calif. (BRAIN) — Giro's new high-end road shoes — the men's Factor Techlace and women's Factress Techlace — each feature a new closure system that combines laces with a Boa dial closure.

Posted in New Products
August 29, 2016

FLETCHER, N.C. (BRAIN) — Cane Creek Cycling Components has entered a long-term agreement with eecycleworks, a California company that produces a handful of components, including a lightweight caliper road brake called the eebrake.

Posted in North America
August 29, 2016

NAMPA, Idaho (BRAIN) — Deity has hired Sean "Griz" McClendon as the brand's North American sales and grass-roots team manager.

McClendon has background as a professional rider and headed the bike division for Maxima Lubricants before resigning from that company at the end of July. 

Posted in North America
August 29, 2016

VENICE, Italy (BRAIN) — Shred Optics and Slytech Protection have announced a new Italian distributor for the mountain bike market, DSB Bonandrini.

Posted in International
August 29, 2016

SINGEN, Germany (BRAIN) — Ritchey International has opened a new logistics operation, Multisped GmbH, in Singen, Germany, and has started a dealer-direct sales of its complete bikes and frames in Europe.

Posted in International
August 29, 2016

ZWOLLE, Netherlands (BRAIN) — NuVinci Cycling, a division of Fallbrook Technologies Inc. has hired Anne Guethoff as its new director of marketing.

Posted in International
August 26, 2016

TEMPE, Ariz. (BRAIN) — State Bicycle Co. has opened a new concept store, State Rideshop. The full-service bike, skateboard and repair shop is located in the company's hometown of Tempe, Arizona, outside of Phoenix.

Posted in Retail News

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