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BRAIN Staff

All articles by BRAIN Staff

March 31, 2014

ATASCADERO, Calif. (BRAIN) — California-based Promo Logic has reached a sales and marketing agreement with Bicyclick LTD, an Israel-based manufacturer of the Bicyclick bike storage product.

Posted in Product/Tech
March 31, 2014

MARIN, Calif. (BRAIN) — Breezer is launching a new family of full-suspension bikes with 29-inch wheels and 120 millimeters of travel, called Supercell.

Posted in New Products
March 31, 2014

CHANDLER, Ariz. (BRAIN) — USA BMX has launched “Read to Ride,” an initiative for young schoolchildren aimed at helping kids make up for learning loss they experience when out of school.

Posted in North America
March 28, 2014
The new 105 crankset borrows the four-bolt chainring design.

IRVINE, Calif. (BRAIN) — Shimano has announced that it is trickling down some high-end features from its Dura-Ace and Ultegra groups to to third tier 105 parts, via a new 11-speed 105 group. Besides the 11th cog, the 105 5800 series components borrow a new compact lever shape from the pricier groups.

Posted in Product/Tech
March 28, 2014
Stumpjumper FSR Expert Carbon EVO 650b

MORGAN HILL, Calif. (BRAIN) — After a few years sitting on the sidelines as more bike brands delved into the “tweener” wheel size, Specialized has gone public that it is entering the 27.5-inch/650b market with at least two 2015 models revealed this week—with promises of more to come.

Posted in Industry News
March 28, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Outdoor Retailer have signed on a number of key brand participants and media for their upcoming event The Women’s Story, which will connect outdoor manufacturers with New York-area consumer journalists to test the latest women’s-specific products.

Posted in North America
March 28, 2014

LOS ANGELES (BRAIN) — Lifestyle brand Pure Fix Cycles has hired Mike Russell as its new sales director. Russell was most recently director of sales at Mirraco Bicycle Co., where over the course of eight years he helped build the BMX brand’s U.S. dealer base from scratch up to 1,100 retailers.

Posted in North America
March 28, 2014
The new rings are available in 55 and 42-teeth sizes.

CHICAGO (BRAIN) — SRAM is releasing new 11-speed shifters for aero bars, as well as time trial/triathlon-specific chainrings.

Posted in Product/Tech
March 27, 2014
Detroit Cargo's new POP display.

DETROIT (BRAIN) — Detroit Cargo has had a busy winter. The company has moved to a larger location, added several new products and is now offering retailers a new point of purchase display.

Posted in Product/Tech
March 27, 2014

NEW HOPE, Minn. (BRAIN) — Moxie Cycling has launched an expanded line of women’s cycling apparel, adding 38 new SKUs for the season.

Posted in New Products

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