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BRAIN Staff

All articles by BRAIN Staff

February 17, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Giro is expanding its New Road clothing line with new men's items and its first women's line, which includes 22 pieces. The brand initially launched the clothing line last spring. 

Posted in New Products
February 14, 2014

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is looking for new product information and news to include in its annual Sea Otter Festival & Gear Guide that will be handed out at the four-day festival in April and distributed to retailers and BRAIN’s subscriber base before the event.

Posted in North America
February 14, 2014

WILMINGTON, Del. (BRAIN) — Blue Bicycles has been named the "official bike" of the Eleonore Rocks Ambassador Team.

Posted in North America
February 14, 2014

PHILADELPHIA (BRAIN) — Fuji Bikes and Breezer Bikes are accepting applications from dealers who would like to host an event on the brand's 6-month U.S. demo tour. The demo events are intended to provide dealers and consumers an opportunity to test the brands' latest products and technology.

Posted in North America
February 14, 2014

VISTA, Calif. (BRAIN) — Haro Bikes has named Traffic GmbH as the distributor of Haro and Premium-branded products in Germany and Austria.

Posted in International
February 13, 2014

JACKSON, Wyo. (BRAIN) — PR firm Verde Brand Communications has created an action sports and lifestyle division, which is being led by Verde's Keith Cozzens.

Posted in North America
February 13, 2014

VAN NUYS, Calif. (BRAIN) — Easton-Bell Sports, Inc. has agreed to sell its Easton baseball and softball business to Bauer Sports for $330 million, the company announced Thursday. It also said it is close to selling its Easton hockey business to "a third party."

Posted in North America
Company to be renamed BRG Sports
February 13, 2014
Abbey Tools' Stu Stick

EUGENE, Ore. (BRAIN) — Abbey Bike Tools new Stu Stick is an aluminum brake rotor straightening tool that also includes a bottle opener. 

Posted in New Products
February 13, 2014

MONTREAL (BRAIN) — Assos has hired Beth Leibo as its central territory manager, the company announced this week. Leibo will manage sales and retailer support in 14 states in the middle of the U.S., from the Dakotas south to Louisiana.

Posted in North America
February 13, 2014

SALT LAKE CITY (BRAIN) — Scott Sports, now headquartered in Utah, is sponsoring the state's high school mountain bike racing league with a program that the company said will ensure any kid who wants to ride has the equipment to do so. 

Posted in North America

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