BRAIN Staff

All articles by BRAIN Staff

October 6, 2016

MORGAN HILL, Calif. (BRAIN) — Specialized is establishing a new Minimum Advertised Price policy, effective immediately. The company also said it’s hiring a third-party provider to manage MAP monitoring and enforcement.  

Posted in North America
October 6, 2016

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi has launched a limited edition version of its X-Project cycling shoes that is being sold to benefit the Amy D. Foundation. Pearl Izumi is also offering jerseys and shorts that are being to sold to benefit the foundation.

Posted in New Products
October 6, 2016

DENVER (BRAIN) — Last week Boa Technology broke ground on a new 140,000-square-foot office building in Denver. The new building is in the same TAXI mixed-use community where Boa has been based for the last four years.

Posted in North America
October 6, 2016

SALT LAKE CITY, Utah (BRAIN) — Assos is taking its new truck and trailer display on the road this fall, attending bike events and visiting retailer across the West. The set up, called Assos Mobile, was unveiled at the CrossVegas race last month.

Posted in North America
October 5, 2016

KONA, Hawaii (BRAIN) — BMC is introducing a new triathlon bike at the Ironman World Championships here this week. The new Timemachine is the result of two years of aerodynamic reserach by BMC and Swiss Formula1 experts Sauber Engineering, in collaboration with the BMC Etixx Pro Triathlon Team powered by Uplace.

Posted in New Products
October 5, 2016

NORTHBROOK, Ill. (BRAIN) — Retailer George Garner, Sr., who owned and operated several stores in California and the Chicagoland area, passed away Sunday, October 2. He was 93. Garner had a huge influence on the way retailers around the country operated their bike shops in the 20th century.

Posted in Retail News
Updated with funeral mass details.
October 5, 2016

VANCOUVER, British Columbia (BRAIN) — Rubbers, which offers inner tubes with innovative packaging, is rolling out a retail program to bike parks across North America.

Posted in North America
October 5, 2016

SAN DIMAS, Calif. (BRAIN) — Foes Racing and Foes Fabrications, Inc. recently announced plans to move their production facility from their current location in Pasadena to a new larger facility in San Dimas.

Posted in North America
October 5, 2016

BLOOMINGTON, Minn. (BRAIN) — QBP has donated $100,000 to the Trailhead at Theodore Wirth Park, a new trailhead and welcome center near downtown Minneapolis that will give inner-city youth and adults access to mountain biking and skiing on professionally built trails.

Posted in North America
October 5, 2016
The TA features a left-side drivetrain.

IRVINE, Calif. (BRAIN) —Felt Bicycles is now selling its TA FRD track bike model, used by the U.S. women's team pursuit squad at the Rio Olympics.

Posted in New Products

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