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BRAIN Staff

All articles by BRAIN Staff

April 14, 2014

MONTEREY, Calif. (BRAIN) — Bosch eBike Systems will work with Magura Direct to provide e-bike service support to bicycle retailers in the U.S. The company announced the news at a press event Friday night during Sea Otter. 

Posted in North America
April 14, 2014

DENVER (BRAIN) — Sampson is now shipping  its 11-speed cassette, which was announced last summer. The company said the cassette production was delayed to improve its shifting speed. The cassette also now features a gold-colored EN coating versus the originally planned nickel-chrome plating.

Posted in New Products
April 14, 2014

BLOOMINGTON, Minn. (BRAIN) —  Two female bike mechanics have been awarded full scholarships to attend UBI's Professional Shop Mechanic and Operations classes, thanks to a program sponsored by UBI, SRAM and QBP.

Posted in North America
April 14, 2014

MADRID, Spain (BRAIN) — Rotor Bike Components has boosted its North American presence by establishing a new U.S.-based headquarters in San Leandro, Calif.

Posted in International
April 13, 2014

MONTEREY, Calif. (BRAIN) — We grabbed sneak peeks of 2015 bikes from Accell North America brands Diamondback, Lapierre, Raleigh and Redline and dropped in on several other exhibitors as the Sea Otter Classic continued through the weekend.

Posted in Industry News
April 11, 2014

CARLSTADT, N.J. (BRAIN) — New Jersey distributor Action Bicycle USA is moving its annual expo outdoors, to a tent at the corporate headquarters.

The event is being held Sunday, April 27.

Posted in North America
April 11, 2014

FT. COLLINS, Colo. (BRAIN) — New Belgium Brewing will bring its 15th annual Tour de Fat to 10 cities in 2014, starting in May in the nation's capital. 

Posted in North America
April 11, 2014

VANCOUVER, B.C. (BRAIN) — Greg Hammond, a former Shimano executive in Canada, has joined iPhone case brand Hitcase as director of brand marketing.

Hammond will lead the development and execution of Hitcase's global marketing and brand initiatives.

Posted in North America
April 11, 2014
The Strider 12 Classic

RAPID CITY, S.D. (BRAIN) — Strider Sports Intl., Inc., has expanded its line of 12-inch wheel balance bikes, which are intended for 18 month old to 5-year-old children.

Posted in New Products
April 10, 2014

MONTEREY, Calif. (BRAIN) — Thursday turned out to be the day of the suspension fat bike, as RockShox took the wraps off its Bluto suspension fork at Sea Otter, Borealis Bikes and Rocky Mountain both showed Bluto-equipped bikes at the Monterey fest, and Quality Bicycle Products separately announced two new full-suspension fatties from its Salsa brand. But for those who are unmoved by monster-tire rigs, there was plenty else to take in on Sea Otter’s clear and sunny opening day.

Posted in Industry News
Fatties, fatty lite, a new direction for Hayes, and more.

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