BRAIN Staff

All articles by BRAIN Staff

December 8, 2016

BOULDER, Colo. (BRAIN) — This week's edition of Verde Brand Communications' "Take Me Outdoors" podcast is devoted to the Outdoor REC Act, the legislation recently passed by Congress that would require federal agencies to track the economic impact of the outdoor industry.

Posted in North America
December 8, 2016

BOULDER, Colo. (BRAIN) — After testing its Trade-Up program with 30 dealers in the Boulder-Denver area, The Pro's Closet is now accepting dealers nationwide into its program.

Posted in Retail News
December 8, 2016

LONGWOOD, Fla. (BRAIN) — Subrosa Brand Bikes has contracted with the Dennis Lee Co. and Manual Sales and Marketing to represent their brand and The Shadow Conspiracy. Dennis Lee will offer the brands in Florida, while Manual will sell in Oregon and Washington. Both brands are owned by Sparky's Distribution. 

Posted in North America
December 8, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — More than 60 industry executives — many representing the emerging e-bike industry in the U.S. market — are gathering Thursday to review gains made in 2016 and to plot legislative strategy for 2017.

Posted in North America
December 7, 2016

BOULDER, Colo. (BRAIN) — International negotiations to reduce tariffs on products that help the environment — including bikes and components — have stalled.

Posted in International
PeopleForBikes says global tariff reductions on bicycles and components are unlikely to be enacted soon.
December 7, 2016

TRYSIL, Norway (BRAIN) — Norwegian helmet and apparel brand Sweet Protection has appointed Verde Brand Communications as its public relations and communications agency of record.

Posted in North America
December 6, 2016

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now the exclusive U.S. importer and distributor for carbon forks from Italian manufacturer Columbus Tubing.

Posted in North America
December 6, 2016

GREENWICH, Conn. (BRAIN) — Italy's Pinarello bike brand has been purchased by L Catterton, a U.S.-based private equity firm. The luxury brand conglomerate LVMH, the owner of Louis Vuitton and other brands, is a part owner of L Catteron. A purchase price was not released.

Posted in International
UPDATED. Company plans to open concept stores in prestigious capital cities.
December 6, 2016

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will offer its Women's Internship Program again in the summer of 2017.

The company said the program offers interns the opportunity to gain valuable professional experience and leadership skills.

Posted in North America
December 6, 2016

BERKELEY, Calif. (BRAIN) — GU Energy Labs has announced a new packaging sleeve for Gu Energy Chews. The sleeve now carries a stack of eight individual Energy Chews that each deliver 20 calories.

Posted in New Products

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