BRAIN Staff

All articles by BRAIN Staff

March 28, 2016

ATLANTA (BRAIN) — Wahoo has issued a firmware update to its ELEMNT GPS bike computer, adding several new functions that work with some Shimano Di2 groups and SRAM's eTap drivetrain. The new firmware also adds support for muscle oxygen sensors.

Posted in Product/Tech
March 28, 2016
TPC plans a national roll-out of its Trade-Up program.

BOULDER, Colo. (BRAIN) — The Pro's Closet's founders have sold a minority stake in the company to the investment firm Range Light LLC for $2.5 million and are preparing to launch its used bike trade-in program nationally.

Posted in Retail News
The eBay seller plans a national trade-in program for bike shops.
March 28, 2016

LOUISVILLE, Colo. (BRAIN) — Wheels Mfg. is offering shops free laminated wall charts of its derailleur hangers and bottom bracket offerings. The charts are free with any shop order that includes a wall chart between now and April 30. 

Posted in New Products
March 28, 2016

SEATTLE (BRAIN) — Nuun is working with The Conservation Alliance to offer a co-branded Nuun Active Hydration 4-pack, with a portion of sales benefitting the Alliance while bringing exposure to the group.

Posted in New Products
March 28, 2016

RAPID CITY, N.D. (BRAIN) — Strider Bikes is working with the Raising Cane's Chicken Fingers franchise in Lincoln, Nebraska, to give away 120 Strider Bikes to local youth.

Raising Cane's is hosting a Giveaway Party to hand out the bikes on April 17 at their restaurant. 

Posted in North America
March 25, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike plans a new showcase area and dedicated neighborhood on the show floor to help raise the profile of domestic manufacturers.

Posted in North America
March 25, 2016

BOULDER, Colo. (BRAIN) — Implementing a succession plan that has been in the works for years, SmartEtailing founders Barry Brenner and Mark Graff announced their retirement this week. 

Posted in Industry News
March 25, 2016

CHICOUTIMI, Quebec (BRAIN) — Canadian bike maker Devinci Cycles is planning a bigger push into the California market. The company recently signed on a sales agency in San Diego that will provide six reps to cover the territory.

Posted in North America
March 24, 2016

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components is recalling its Flux and Stix headlights and taillights due to potentially overheating, posing fire and burn hazards.

Models affected include:

Posted in Recalls
March 24, 2016
The Brooklyn Bicycle Co. Lorimer hybrid.

NEW YORK —Brooklyn Bicycle Co. has expanded its lineup with the introduction of two hybrid models, the recreational bike brand's first hybrids — the Roebling and Lorimer. Brooklyn's lineup now covers 12 models.

Posted in New Products

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