BRAIN Staff

All articles by BRAIN Staff

April 18, 2017
Chris Igleheart is building the new fork.

ASHLAND, Ore. (BRAIN) — Fat Chance Bicycles has released the Yo Eddy! Road Fork, now being made by frame builder Chris Igleheart.

Posted in New Products
April 18, 2017

VISTA, Calif. (BRAIN) — Eliel & Company, the makers of Eliel Cycling apparel, has hired Brandt Furgerson as vice president of sales and marketing.

Posted in North America
April 18, 2017

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has added a new feature at OutDoor Demo, where retailers will have the opportunity to test and review electric mountain bikes from participating brands, with the results being published in Electric Bike Action and Mountain Bike Action magazines.

Posted in North America
April 18, 2017

COLUMBUS, Ohio (BRAIN) – Following a successful Kickstarter campaign, retailer Stuart Hunter, who owns four Roll: Bicycle Company shops in Ohio, has begun delivery of his new line of custom bikes.

Posted in Retail News
April 18, 2017

HUNTSVILLE, Ala. (BRAIN) — MechOptix, the maker of an automatic brake light for motorcycles, is now offering a light for bicycles using a similar sensor technology.

Posted in New Products
April 17, 2017

WALLER, Texas (BRAIN) — Italy's Basso Bikes is now working with Trialtir USA on distribution to U.S. dealers. 

The family run brand is celebrating its 40th anniversary and recently moved into a larger production and sales facility to accommodate its growth worldwide.

Posted in North America
April 17, 2017

JUPITER, Fla. (BRAIN) — Velocomp LLC has released a mobile training app developed with well-known coach and author Hunter Allen. The PowerHouse app was developed specifically for use with the PowerPod BLE power meter.

Posted in New Products
April 17, 2017

PORTLAND, Ore. (BRAIN) — After six years in its Pearl District location here, Western Bikeworks COO Mike Urness decided it was time to modernize the 10,000-square-foot store in order to up its retail game and deliver the upscale shopping experience Portland shoppers have come to expect. 

Posted in Retail News
April 17, 2017

VENTURA, Calif. (BRAIN) — Zeitbike hired Casey Buckleitner as its sales representative for Michigan.

Posted in North America
April 17, 2017

LAGUNA HILLS, Calif. (BRAIN) — Does your shop do custom bike or wheel builds? Do you work with any local frame builders?

The newest issue of Bicycle Retailer & Industry News asks those questions in our regular State of Retail column.

Posted in Retail News

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