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BRAIN Staff

All articles by BRAIN Staff

September 21, 2015

HILDEBRAN, N.C. (BRAIN) — DeFeet's has launched a short film, "The Graveled High Rouleur," that promotes adventure riding and the company's new socks.

The 8-minute film features company founder Shane Cooper and is set in the Prohibition Era in North Carolina.

Posted in North America
September 18, 2015

 

LAS VEGAS (BRAIN) — Fast, powerful and unassuming — that's what bike cops are looking for in an e-bike, according to Spir Bikes, a new Indianapolis company.

Spir — pronounced "spire" — is developing a homegrown e-bike to serve the unique needs of police forces.

Posted in North America
September 18, 2015

LAS VEGAS (BRAIN) — QBP has announced it will offer a first-ever Service Summit for East Coast retailers at its new distribution center in Lancaster, Pennsylvania.

Posted in North America
September 18, 2015

LAS VEGAS (BRAIN) — Mobile bike repair service Beeline Bikes is at its first Interbike with a fresh feather in its cap: The Bay Area-based company has signed up its first seven franchisees in California.

Posted in North America
September 17, 2015
The Boston-based chain Landry's Bicycles received this year's Retailer of the Year award at Thursday night's second annual Interbike Awards Gala.
Posted in Retail News
September 17, 2015

LAS VEGAS (BRAIN) — Gray marketing and rampant online discounting are twin evils plaguing a host of brands. But Selle Italia is beefing up its fight to maintain control over its products and pricing.

Posted in North America
September 17, 2015
Emilio De Soto pours one for BRAIN on Thursday.

LAS VEGAS (BRAIN) — Multi-sport clothing maker Emilio De Soto launched a craft tequila at Interbike on Thursday, sharing a few bottles with some lucky show goers at day's end.

Posted in New Products
September 17, 2015

LAS VEGAS (BRAIN) — Gov. Hickenlooper is not the only elected official from Colorado who was at Interbike on Wednesday. Lori Buck, the mayor of Fruita, Colorado, was also here, promoting her city as a location for bike media events, R&D testing, and even corporate relocation.

Posted in North America
September 17, 2015
The Whyte Saxon Cross Team sells for $2,100.

LAS VEGAS (BRAIN) — Jason Faircloth, a former vice president at Marin Bikes, is launching a new company selling Whyte brand bikes consumer direct in the U.S. Whyte is a U.K.-based brand that's been around since 1999.

Posted in International
September 16, 2015
Unior's Master Wheelbulding Kit.

MADISON, Wis. (BRAIN) — Trek Bicycles has announced that it is the first North American distributor of Unior Tools, which are made in Slovenia. The agreement was first announced at Trek World last month.

Posted in North America
Bruce Fina named brand's director of North American sales

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