BRAIN Staff

All articles by BRAIN Staff

March 3, 2017

ALISO VIEJO, Calif. (BRAIN) — Highway Two has named two new company-direct territory managers in California.

Posted in North America
March 2, 2017

SEATTLE (BRAIN) — Chuck Wurster, the vice president of RacerMate Inc., announced Thursday that the company was ending production of its CompuTrainer smart trainer. Wurster said RacerMate will continue to manufacture its Velotron ergometer, which is used in research settings.

Posted in North America
March 2, 2017

LAGUNA HILLS, Calif. (BRAIN) — State of Retail is one of the most consistently read departments in Bicycle Retailer's print magazine. In each issue 10 retailers weigh in on topics that affect their business, the industry and their communities. BRAIN is now publishing a version of the column online, allowing readers to respond in our comments section.

Posted in Retail News
This issue's question: What do you do to improve operations and profitability in your store?
March 2, 2017
A Bell Joy Ride in Knoxville last year.

SCOTTS VALLEY, Calif. (BRAIN) — For its second year, Bell is expanding its Bell Joy Ride program from eight to 12 markets. The program's mission is to get more women mountain biking, more often.

The expansion means the addition of six new ambassadors and four new regions.

Posted in North America
March 2, 2017
A Fatback Skookum.

VALLEJO, Calif. (BRAIN) — Wren Sports has announced a new distributor in France and increased OE spec for its fat-bike suspension fork.

Ultimate Cycle Distribution has been named Wren's exclusive distributor for France.

Posted in North America
March 1, 2017

SANDY, Utah (BRAIN) — Reynolds Cycling has hired Jonathan Reese as its new director of global marketing. He joins Reynolds from outside the cycling industry, having spent the last five years as senior director of digital marketing at ADP.

Posted in North America
March 1, 2017

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corp. is reporting a 16.6 percent increase in revenue in its fourth quarter, capping a nearly 10 percent increase in sales for the company's full fiscal year, which ended Dec. 30, 2016.

Posted in North America
March 1, 2017

BOULDER, Colo. (BRAIN) — Camber Outdoors has elected three new board members, including Roger Gierhart, a vice president at Trek Bicycle Corp.

Posted in North America
March 1, 2017

PORTLAND, Ore. (BRAIN) — BikeFlights.com has expanded Buck Up for Bikes, a grassroots advocacy fundraising program, to include two new beneficiary organizations: Trips for Kids and Little Bellas. Additionally, the National Interscholastic Cycling Association and the Amy D. Foundation return as beneficiaries for 2017.

Posted in North America
March 1, 2017

AUSTIN, Texas (BRAIN) — Members of the Professional Bicycle Mechanics Association will be on hand at this month's North American Handmade Bicycle Show in Utah to help assemble bikes before the show and to meet with the show attendees during the March 10-12 event.

Posted in North America

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