All articles by BRAIN Staff
HILDEBRAN, N.C. (BRAIN) — DeFeet's has launched a short film, "The Graveled High Rouleur," that promotes adventure riding and the company's new socks.
The 8-minute film features company founder Shane Cooper and is set in the Prohibition Era in North Carolina.
LAS VEGAS (BRAIN) — Fast, powerful and unassuming — that's what bike cops are looking for in an e-bike, according to Spir Bikes, a new Indianapolis company.
Spir — pronounced "spire" — is developing a homegrown e-bike to serve the unique needs of police forces.
LAS VEGAS (BRAIN) — QBP has announced it will offer a first-ever Service Summit for East Coast retailers at its new distribution center in Lancaster, Pennsylvania.
LAS VEGAS (BRAIN) — Mobile bike repair service Beeline Bikes is at its first Interbike with a fresh feather in its cap: The Bay Area-based company has signed up its first seven franchisees in California.
LAS VEGAS (BRAIN) — Gray marketing and rampant online discounting are twin evils plaguing a host of brands. But Selle Italia is beefing up its fight to maintain control over its products and pricing.
LAS VEGAS (BRAIN) — Multi-sport clothing maker Emilio De Soto launched a craft tequila at Interbike on Thursday, sharing a few bottles with some lucky show goers at day's end.
LAS VEGAS (BRAIN) — Gov. Hickenlooper is not the only elected official from Colorado who was at Interbike on Wednesday. Lori Buck, the mayor of Fruita, Colorado, was also here, promoting her city as a location for bike media events, R&D testing, and even corporate relocation.
LAS VEGAS (BRAIN) — Jason Faircloth, a former vice president at Marin Bikes, is launching a new company selling Whyte brand bikes consumer direct in the U.S. Whyte is a U.K.-based brand that's been around since 1999.
MADISON, Wis. (BRAIN) — Trek Bicycles has announced that it is the first North American distributor of Unior Tools, which are made in Slovenia. The agreement was first announced at Trek World last month.