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BRAIN Staff

All articles by BRAIN Staff

January 7, 2015

PORTLAND, Ore. (BRAIN) — Designed with the style-conscious commuter in mind, the Showers Pass Metro Jacket is made to withstand the rigors of year-round cycling in all weather conditions.

Posted in New Products
January 7, 2015
MONTREAL (BRAIN) — Dorel Industries is opening an office in Chile, the Canadian company announced Wednesday. Dorel Sports Chile S.A. will be based in Santiago de Chile and will lead all sales, marketing, distribution and customer service of Dorel Sport's brands, including Cannondale, GT, Schwinn, Mongoose, Sugoi and Caloi, in Chile and Peru.
Posted in International
January 7, 2015

CHICAGO (BRAIN) — SRAM is reuniting with the French UCI WorldTour team AG2R La Mondiale. The team will use SRAM components, Zipp wheels and Quarq power meters.

Posted in International
January 7, 2015

LAGUNA HILLS, Calif. (BRAIN) — As many longtime veterans across all sectors of the industry retire or prepare for succession or retirement, a new class of influencers is coming to the fore. These young men and women are taking steps to help shape the industry's future — today.

Posted in North America
Nominations accepted for inaugural list to be published in March 15 issue.
January 6, 2015
Eric Schenker

BEVERLY, Mass. (BRAIN) — Craft Sportswear North America has named Eric Schenker as its new CEO. Schenker takes over the role after 10 years with the company. He previously was director of sales and marketing.

Posted in North America
January 6, 2015

BOSTON (BRAIN) — Race announcer, event promoter and journalist Richard Fries is set to become the new executive director of the Massachusetts Bicycle Coalition, also known as MassBike.

Posted in North America
January 5, 2015

SAN FRANCISCO (BRAIN) — California retailer Mike's Bikes has secured a "multi-million dollar" credit facility through Business Capital, a commercial finance and debt restructuring firm.

Posted in Retail News
January 5, 2015

SANTA CRUZ, Calif. (BRAIN) — Santa Cruz Bicycles has named Lusty Industries as its exclusive Australian distributor.

As of Jan. 1, Lusty Industries will handle distribution for Santa Cruz and Juliana bicycles, components and soft goods in Australia.

Posted in International
January 5, 2015

LAS VEGAS (BRAIN) — A French company, Connected Cycle, is introducing a pedal with various electronic features, including the ability to track its location (and presumably the location of the bike it's attached to) if stolen, as well as the bike's speed, route, incline, and calories burned.

Posted in Product/Tech
January 5, 2015

LAGUNA HILLS, Calif. (BRAIN) — It's been 12 months since Shimano American overhauled its U.S. distribution, cutting its roster of U.S. distributors and emphasizing its own dealer direct sales.

Posted in Retail News
January 1 issue also contains the 2015 Industry Directory, the Sales Training Guide and a look at the Quebec cycling industry.

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