All articles by BRAIN Staff
SANTA FE, N.M. (BRAIN) — BTI has launched a new outside sales team and restructured its management team, with two long-time managers swapping positions.
The new sales team includes inside staff and independent reps and rep groups.
IRVINE, Calif. (BRAIN) — Felt Bicycles will make a new cruiser model inspired by Mike Wolfe, the host of the History Channel reality show, American Pickers.
The Red Wolfe model, available this fall, will be on display at this week's Sea Otter Classic.
MADISON, Wisc. (BRAIN) — Pacific Cycle will produce a new line of Hoffman Bikes to be sold in IBDs internationally, the companies announced this week. Hoffman will continue to operate as before, selling its line of bikes in the U.S.
SCOTTS VALLEY, Calif. (BRAIN) — Fox has unveiled its 2015 line of forks that includes a lightened 36 RC2 enduro model and refinements to other forks engineered through the company's Racing Applications Development (RAD) program.
APPLETON, Wisc. (BRAIN) — Fix It Sticks will wrap up its second successful Kickstarter crowd funding campaign on Tuesday, having raised nearly $80,000 (with six hours to go) to put into production two new versions of its wrenches. The start-up company's initial goal was to raise $14,000 in the campaign.
MINNEAPOLIS (BRAIN) — Greg LeMond will be joining Eurosport as an on-air channel ambassador, providing analysis on the network's coverage of Paris-Roubaix, the Giro d'Italia and the Tour de France in a preview and review show called "LeMond on Tour."
Eurosport is broadcast in 54 European markets.
WHITE RIVER JUNCTION, VT (BRAIN) — Ibex Outdoor Clothing has appointed James Fisher to lead the Ibex global design team as the new vice president of product.
CHICAGO (BRAIN) — SRAM on Tuesday released details of a new inverted RockShox fork intended for cross-country racers and three new SRAM-branded mountain bike wheels aimed at the same market.
NEWBURY PARK, Calif. (BRAIN) — Giant USA has hired two new employees: Will Barton has joined as account executive for New England and Anthony Lenz is the new Giant field technology representative for the Eastern U.S.