All articles by BRAIN Staff
ASPEN, Colo. (BRAIN) — As Interbike prepared to open this week, POC announced four new U.S. sales reps, among 17 new reps hired since June 1. POC plans to reveal an expanded road cycling product line at Interbike.
LAS VEGAS (BRAIN) — Slidepad Technologies, Inc. is rebranding its single-lever brake system as SureStop, moving away from the Slidepad branding immediately.
"SureStop has been selected to better communicate the technology's benefits to consumers and IBDs alike," the company said in a release Monday.
LÉVIS, Quebec (BRAIN) — Lambert is now distributing SwissStop brake pads to its dealers in Canada.
BOULDER, Colo. (BRAIN) — At Interbike, Stages Cycling will be showing three new power meter crank models, including a hybrid carbon-alloy crankset option from FSA.
MIAMI (BRAIN) — J&B is splitting off its recumbent brand from its cruisers and adult trikes, creating a new brand, Sun Seeker. The cruisers and trikes will continue to be marketed as Sun Bicycles.
SAN DIEGO (BRAIN) — Maxima has announced its first distributor for its bicycle care products: BTI.
MILWAUKEE (BRAIN) — Uncle Dick's, manufacturer of tire bead slip, is now available through Rumbleship.
"I ultimately decided to go with Rumbleship because they were concerned first and foremost about how they could best support the Uncle Dick's brand," said Rich Travis, owner of Uncle Dick's.
LUGANO, Switzerland (BRAIN)—Effetto Mariposa, the company behind Giustaforza torque wrenches and Caffélatex tire sealant, moved its headquarters into a new facility in Lugano, Switzerland, from its previous location in Italy.