BRAIN Staff

All articles by BRAIN Staff

January 26, 2018

ROANOKE, Va. (BRAIN) — Downshift, a combination bike shop and café, opened this fall in Roanoke, Virginia. The owners say it is the only business of its kind in the region, serving freshly roasted coffee and craft beer alongside offering a full retail shop. 

Posted in Retail News
January 25, 2018

MUNICH, Germany (BRAIN) — BikeYoke's new Revive Max dropper was designed from the ground up for bikes that use 34.9-millimeter seatposts. The Revive Max has a 28-millimeter stanchion, compared with the 25-millimeter stanchion on the standard Revive and on most other dropper posts. 

Posted in New Products
January 25, 2018

SANTA CLARA, Calif. (BRAIN) — Vintage Electric has hired Park City, Utah-based Simbol Communications as its public relations agency of record.

The e-bike brand also announced it has recently opened a showroom adjacent to its headquarters in Santa Clara. The showroom features all the brand's newest models.

Posted in Industry News
January 25, 2018

COTATI, Calif. (BRAIN) — Yuba Bikes has relocated its office and warehouse from Petaluma to Cotati, the company announced Thursday. The new space is larger and has a more streamlined warehouse design, the company said. The warehouse is three times the size of the Petaluma facility.

Posted in Industry News
January 25, 2018

DENVER (BRAIN) — Stefan Ytterborn, the founder of the Swedish protective gear brand POC, has launched an electric off-road motorcycle at the Outdoor Retailer + Snow Show, which opened here Thursday.

Posted in Product/Tech
January 24, 2018

CASTLE PINES, Colo. (BRAIN) — A Colorado-based distributor is now offering North American dealers colored road bike brake hoods from Scagliarini.

Posted in New Products
January 24, 2018

BOULDER, Colo. (BRAIN) — Stages Cycling has hired marketing veteran Sean Coffey as its new global marketing director. Coffey was previously a category manager at Bell Helmets, and has a lengthy history in the cycling industry with stints at Ritchey, Easton and Bicycling magazine.

Posted in Industry News
January 24, 2018

MINNEAPOLIS (BRAIN) — A U.S. District Court judge this week set a jury trial date of Feb. 1, 2019, for the case Greg LeMond has filed against a father and son who he says are cybersquatting on at least 66 web domains related to his name and trademarks.

Posted in Industry News
January 24, 2018

ST. HELENA, Calif. (BRAIN) — Clif Bar has signed on title sponsor for the second annual CampoVelo, a three-day event and fundraiser this spring in Northern California's Napa Valley wine country blending cycling, cuisine, wine and wellness.

Posted in Industry News
January 24, 2018

BERKELEY, Calif. (BRAIN) — Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel in a Berkeley kitchen. Vaughan was looking to make a more digestible fuel for his daughter, a top ultra-marathoner.

Posted in New Products

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