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BRAIN Staff

All articles by BRAIN Staff

October 28, 2014

LOUISVILLE, Ky. (BRAIN) — For its 2015 edition in March, the North American Handmade Bicycle Show will introduce a new category, the Artisan Award, and a cyclocross race pitting framebuilders against one another.

Posted in North America
October 28, 2014

PETALUMA, Calif. (BRAIN) — Yuba Bicycles has signed with eLastenrad, a German online seller of electric cargo bikes, as its new European distributor, selling direct to both consumers and dealers.

Posted in International
October 28, 2014

EUGENE, Ore. (BRAIN) — Rolf Prima has promoted Pete Moe to sales manager, where he will also oversee international sales.

Posted in Industry News
October 28, 2014

CHICAGO (BRAIN)—Abus’ new 410 Ultra lineup was designed to complete the German lock brand’s 400 U-lock series, offering entry-level U-lock security at pocket-friendly price points.

Posted in New Products
October 27, 2014

TREVISO, Italy (BRAIN) — Sidi has distributed a new policy to its distributors and retailers prohibiting them from removing barcodes from products and said it is electronically tracking all products in an effort to stem gray-market sales.

Posted in International
October 27, 2014

CHICAGO (BRAIN) — SRAM has brought aboard advocacy and event marketing veteran Ethan Spotts as the company’s new road brand communication manager.

Posted in North America
October 27, 2014

SAN CARLOS, Calif. (BRAIN) — Ritchey has adopted a global minimum advertised price (MAP) policy and will sell only to authorized distributors and retailers. The policy goes into effect Nov. 1.

Posted in Industry News
October 27, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Bicycle Retailer and Industry News will host the second annual Turkey Pedal industry ride and food drive on Saturday, Nov. 15.

Posted in North America
October 27, 2014

COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association is accepting submissions for its Supplier Scorecard program, which allows independent bicycle dealers to rate their suppliers.

Posted in Retail News
October 27, 2014

DUARTE, Calif. (BRAIN) — Dahon has signed an agreement with Slovakia-based Dema Bicycles to distribute the folding-bike brand across the Czech Republic, Slovakia, Hungary and the Faroe Islands.

Posted in International

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