BRAIN Staff

All articles by BRAIN Staff

October 23, 2017

NELSON, British Columbia (BRAIN) — Canadian distributor NRG Enterprises Ltd. has added CushCore, Ravemen, Melon and Julbo to its product offerings.

Posted in North America
October 23, 2017

BROOKLYN, N.Y. (BRAIN) — Brooklyn Bicycle Co. is making its first foray in to the cruiser market with the introduction of the Brighton 7-Speed Cruiser. The brand now offers nine bike models.

Posted in New Products
October 23, 2017

FÜRTH, Germany (BRAIN) —Crankbrothers has announced a new exclusive distribution arrangement for the German market with Cosmic Sports GmbH.

Posted in International
October 23, 2017

GRENCHEN, Switzerland (BRAIN) — BMC Switzerland has hired Greg Dolder as its global director of technology. Dolder comes to BMC with extensive experience in both the tech and bicycle industries.

Posted in International
Former Specialized tech director will lead BMC's global digital projects.
October 23, 2017

SHERIDAN, Wyo. (BRAIN) — Foldaway Solutions LLC, the distributor of Oyama Bicycles, Uniche and BTP Bar Tape, has has hired industry veterans Barry Riemer and Ken DeCesari. Riemer joins as CFP and DeCesari is the new vice president of sales.

Posted in North America
October 23, 2017

SIMI VALLEY, Calif. (BRAIN) — Raleigh Electric is partnering with the Los Angeles-based Bahati Foundation to auction a 2017 Redux IE e-bike. Proceeds will support the Foundation's philanthropic work.

Posted in North America
October 20, 2017

TEMECULA, Calif. (BRAIN) — The Boogaloo, a Class 1 eMTB race and demo event presented by Troy Lee Designs and Bosch eBike Systems, is heading to Southern California, following an earlier race at the Kamikaze Bike Games in Mammoth. 

Posted in North America
The Boogaloo events include races and demos, sponsored by Troy Lee Designs and Bosch e-Bike Systems.
October 20, 2017

OAKLAND, Calif. (BRAIN) — HydraPak has hired Akimbo Communications to oversee the company's media relations in North America.

Posted in North America
October 20, 2017

BOULDER, Colo. (BRAIN) — Bike industry journalist, adventurer and mechanic Nick Legan has written a new book for VeloPress called GRAVEL CYCLING: The Complete Guide to Gravel Racing and Adventure Bikepacking.

Posted in New Products
October 20, 2017
Mariano Gon

SANTA CRUZ, Calif. (BRAIN) — Ibis Cycles has hired Mariano Gon as the brand's new global sales director and Saris Mercanti as its new marketing manager.

Posted in Industry News

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