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BRAIN Staff

All articles by BRAIN Staff

September 16, 2015

LAS VEGAS (BRAIN) — Exhibitors who have missed seeing some of their East Coast dealers here at Interbike will have a new way of reaching them next year.

Interbike is launching a new four-day demo event next fall called CycloFest in Charlotte, N.C.

Posted in North America
September 16, 2015

BOULDER CITY, Nev. (BRAIN) — For the first time in about 15 years, Ritchey Design is offering dealers complete bikes, which it showed to retailers at Interbike's OutDoor Demo on Monday and Tuesday.

Posted in North America
September 15, 2015

LAS VEGAS (BRAIN) — POC is "exploring" the use of a new printed light technology that adds active lights to clothing for nighttime visibility. A POC video shows the technology being used on a vest.

Posted in Product/Tech
September 15, 2015

LAS VEGAS (BRAIN) — Pioneer's Cycle Sports Division officially announced its new single-leg power meter at Interbike on Tuesday. The new power meter is available for Shimano Dura-Ace and Ultegra cranks, retailing for $900 and $800, respectively.

Posted in New Products
September 15, 2015

VANCOUVER, British Columbia (BRAIN) — The mobile bike repair franchise operation, Velofix, has added nine new franchises in the U.S. and is predicting it will have 55 U.S. locations within a year.

Posted in Retail News
September 15, 2015

LAS VEGAS, Nev. (BRAIN) — QBP is adding to its stable of bike brands, adding a new mountain bike line called Heller when Interbike opens on Wednesday.

Posted in North America
September 15, 2015

OGDEN, Utah (BRAIN) — ENVE Composites is now sponsoring the Ironman World Championships at a sufficient level to be named the Official Wheel of the event, which is being held Oct. 10 in Kona, Hawaii.

Posted in North America
September 15, 2015

LAS VEGAS (BRAIN) — BRG Sports said a Chinese citizen has been fined and sentenced to nearly three years in prison in China for trafficking in counterfeit Giro helmets.

Posted in International
UPDATED
September 15, 2015

VANCOUVER, British Columbia (BRAIN) — Recon Instruments, now owned by Intel, has lowered the retail price on its Recon Jet eyewear. In the United States, Jet is now available for $499.

Posted in Product/Tech
September 15, 2015

ST. PAUL, Minn. (BRAIN) — Framed Bicycles has added new sales reps for its new series of "Non Internet" Framed Fat bikes, sold under the Wolftrax brand.

Posted in North America

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