BRAIN Staff

All articles by BRAIN Staff

February 23, 2017

IRVINE, Calif. (BRAIN) — The company’s support includes a combination of product allocation and financial backing, which will be used to enable neutral support at league races and provide NICA the resources to expand interscholastic cycling across the country.

Posted in Industry News
February 23, 2017

ASHEVILLE, N.C. (BRAIN) — The Mann Group’s Dan Mann, a longtime retail trainer and consultant in the outdoor and bike industries, has unveiled a new book, ORBiT, The Art and Science of Influence.

Posted in Retail News
February 22, 2017

GRAND RAPIDS, Mich. (BRAIN) — TerraTrike has announced that Mark Crews will resign as general manager to pursue other opportunities. Marshall Randall, TerraTrike's dealer sales manager, will take over the duties of general manager while also continuing to work with the sales team.

Posted in North America
February 22, 2017
Wolf Tooth's new 64 BCD universal chainring.

SAVAGE, Minn. (BRAIN) — Wolf Tooth Components has announced a bunch of new products, including new cogs, chainrings and chainguides. The company showed the new products at the Frostbike event last weekend.

Posted in New Products
February 22, 2017

PRZASNYSZ, Poland (BRAIN) —Kross S.A., the largest Polish bike manufacturer, has purchased Multicycle, a Dutch e-bike brand that declared bankruptcy last year.

Posted in International
February 22, 2017

SAN JOSE, Calif. (BRAIN) — MC2 Sports, a distributor founded by bike industry veteran Ming Tan, has hired Aspekt Brand Communications as its USA agency of record for Astute Italia, a handmade saddle brand.

Posted in North America
February 22, 2017
The homepage of Boa's new website.

DENVER (BRAIN) — Boa Technology, the maker of a dial-type shoe lace used on cycling shoes and many other products, has plans to give more attention to consumer brand building, marketing and education, the company said.

Posted in North America
February 21, 2017
The Compton.

BOULDER, Colo. (BRAIN) — Rocky Mounts has started shipping its new line of bike security products to independent bicycle dealers and distributors ahead of schedule. 

Posted in New Products
February 21, 2017

PORTLAND, Ore. (BRAIN) — Next month's North American Handmade Bicycle Show in Salt Lake City will go ahead as planned despite the recent controversy over land use policies in Utah. However, organizers said they will not plan future shows in the state, and would have moved this year's show if there had been time.

Posted in North America
But the builder's show says it will not hold future events in Utah.
February 21, 2017

ALISO VIEJO, Calif. (BRAIN) — Continental Tires has hired Oris Intel to monitor its minimum advertised pricing and sales policies, using the MAP monitoring service provider's Prol software.

Posted in North America

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