All articles by BRAIN Staff
DENVER (BRAIN) — The 2014 USA Pro Challenge stage in August brought $130 million in spending to its home state of Colorado, according to a study by sports research firm Sponsorship Science. The USA Pro Challenge commissioned the study.
SUWANEE, Ga. (BRAIN) — Tire maker CST is implementing a minimum advertised price (MAP) policy for all of its bicycle products effective Nov. 1.
SAN FRANCISCO — Strava, an app popular with the cycling community, has raised $18.5 million in new money to pay for future growth and expansion, reports Re/Code Daily, a website that covers the digital technology market.
LOUISVILLE, Ky. (BRAIN) — For its 2015 edition in March, the North American Handmade Bicycle Show will introduce a new category, the Artisan Award, and a cyclocross race pitting framebuilders against one another.
PETALUMA, Calif. (BRAIN) — Yuba Bicycles has signed with eLastenrad, a German online seller of electric cargo bikes, as its new European distributor, selling direct to both consumers and dealers.
EUGENE, Ore. (BRAIN) — Rolf Prima has promoted Pete Moe to sales manager, where he will also oversee international sales.
CHICAGO (BRAIN)—Abus’ new 410 Ultra lineup was designed to complete the German lock brand’s 400 U-lock series, offering entry-level U-lock security at pocket-friendly price points.
TREVISO, Italy (BRAIN) — Sidi has distributed a new policy to its distributors and retailers prohibiting them from removing barcodes from products and said it is electronically tracking all products in an effort to stem gray-market sales.