All articles by BRAIN Staff
BOULDER, CO (BRAIN) — Developed a taste for Skratch Labs’ Exercise Hydration Mix even when not training hard or putting in a long day in the saddle? Then the new Daily Electrolyte Mix is here to quench your hankering.
CHICAGO (BRAIN) — SRAM has signed licensing deals with Accell Group and Chromag, allowing them to manufacturer chainrings using SRAM’s X-Sync design that they can distribute through their own channels.
BOULDER, CO (BRAIN) — U.S. Department of the Interior Secretary Sally Jewell will be the keynote speaker at an industry breakfast at Outdoor Retailer Winter Market.
GHENT, Belgium (BRAIN) — The membership of the European Two-wheel Retailers’ Association (ETRA) has decided to dissolve the organization because of insufficient funding, the group said in a brief statement emailed Wednesday and posted on the association’s website.
DENVER, CO (BRAIN) – Continuing its support of high school mountain bike racing leagues, apparel maker Primal Wear has renewed its Gold Level sponsorship of the National Interscholastic Cycling Association (NICA).
BOULDER, CO (BRAIN) — Total IBD sales grew to $139 million in November, a 1 percent increase compared with a year earlier, according to Leisure Trends Group’s RetailTRAK IBD sales summary. While unit sales declined by 5 percent, average retail selling prices rose 6 percent.
KENT, WA (BRAIN) – Diamondback Bicycles has signed on as official bike sponsor of the Optum Pro Cycling UCI continental team. Optum’s men’s and women’s squads will race this year aboard Diamondback’s Podium Equipe model.
The partnership marks Diamondback’s first sponsorship of a professional road team.
ESCONDIDO, CA (BRAIN) —XLAB has a new toptube storage bag for bikes with angled stems or with cables entering the toptube.
COSTA MESA, CA (BRAIN) — The National Bicycle Dealers Association is now accepting nominations for its America’s Best Bike Shops list for 2014. The program identifies and honors bicycle stores in North America.