BRAIN Staff

All articles by BRAIN Staff

January 4, 2018

CHICAGO (BRAIN) — SRAM has announced a new mountain bike brake system, the Guide T, a trail and enduro brake that features a lightweight four-piston caliper.

Posted in New Products
January 4, 2018
New organization will give the bike industry a voice in vehicle-to-vehicle technology discussions.

HERGISWIL, Switzerland (BRAIN)—The World Bicycle Industry Association has formed, with founding members from the Bicycle Association Japan, the Bicycle Product Suppliers Association based in the U.S., the Confederation of the European Bicycle Industry and the Taiwan Bicycle Association.

Posted in International
January 3, 2018

SANTA MONICA, Calif. (BRAIN) — Bikeshare provider CycleHop recently launched an upgraded platform designed to connect users, system operators, sponsors and suppliers, and to help inform potential bikeshare customers on the latest trends and developments in the industry.

Posted in Industry News
January 2, 2018

PORTLAND, Ore. (BRAIN) — WTF Bikexplorers, described as "a community for women, trans, femme and nonbinary bicycle adventurers," is planning its first WTF Bikexplorers Summit and a ride series for 2018.

Posted in Industry News
January 2, 2018

OGDEN, Utah (BRAIN) — Reynolds new Trail Rated wheels are positioned as a lower-priced alternative to the brand's Blacklabel models, with prices starting at $1,549.

The new models are also available with six color options.

Posted in New Products
December 28, 2017

SAN FRANCISCO (BRAIN) — Scoot Networks, which operates an electric vehicle share program here, has added a fleet of e-bikes to its program and is applying for the city's dockless bike sharing permit. 

Posted in Industry News
December 28, 2017

RIVERSIDE, Calif. (BRAIN) — Jenson USA continued a long tradition of donating bikes to elementary school students in Riverside in its annual East Hills Holiday Bicycle Giveaway, held earlier this month.

Posted in Retail News
December 28, 2017

BOULDER, Colo. (BRAIN) — Dutch cyclist Thomas Dekker reveals the lifestyle of pro cyclists during the height of the EPO era in his book Descent, which is now available in English for the first time.

Posted in New Products
December 27, 2017

SAN FRANCISCO (BRAIN) —  Through the end of January, Faraday Bikes will donate $100 from every bike sale to the Million Tree Challenge, a promotion organized by the One Tree Planted organization. Each $100 donation will result in 100 new trees planted. 

Posted in Industry News
December 27, 2017

GRAND RAPIDS, Mich. (BRAIN) — TerraTrike has donated more than $3,000 worth of cycling accessories to The Spoke Folks, a nonprofit bike cooperative based in Grand Rapids, the trike-maker's hometown. 

Posted in Industry News

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