All articles by BRAIN Staff
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is boosting retail education at the 2015 trade show with a revamped NBDA Super Seminar series and a new area on the show floor called the Retail Resource Initiative.
SOLON, Ohio (BRAIN) — Efficient Collaborative Retail Marketing, which recently acquired Lifeboat Events, is expanding the PressCamp brand to the outdoor industry.
BOULDER, Colo. (BRAIN) — Active Interest Media, publisher of Backpacker, SKI, Skiing, Climbing and a host of other outdoor consumer magazines, has acquired the Outdoor Guide, a direct mail service, from Catalyst Communication. The terms of the sale weren’t disclosed.
NORTH VANCOUVER, British Columbia (BRAIN) — Like Vancouver, which the BRAIN Dealer Tour visited Tuesday, the North Shore bike retail scene is crowded, competitive and apparently profitable.
NANTES, France (BRAIN) — Some 1,500 delegates from more than 160 countries are gathered in Nantes, France, this week to discuss the future of cycling.
SANTA MONICA, Calif. (BRAIN) — CycleHop has signed a long-term lease for a new space in Santa Monica, which will be the new home for local bike-share operations and serve as the company’s national headquarters. The company used to be located in Miami Beach, Florida.
VANCOUVER, British Columbia (BRAIN) — Recon Instruments has developed a nutrition app called Refuel that tells cyclists and runners when to drink and eat during and after an activity. The app displays this information on the Recon Jet’s heads-up display.
ASPEN, Colo. (BRAIN) — ZG Collective, a new distributor of outdoor, snow, cycling and active lifestyle brands, is introducing German helmet brand Melon Helmets to the North American market.
SCOTTS VALLEY, Calif. (BRAIN) — Bell is introducing its latest MIPS-equipped helmet, the Event XC. At $90, it’s Bell’s most affordable MIPS helmet.
VANCOUVER, British Columbia (BRAIN) — Vancouver is a city of neighborhoods separated by waterways and connected by bridges and a crazy love of bicycling. The water makes it a challenging city to traverse by bike or other means.