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BRAIN Staff

All articles by BRAIN Staff

June 4, 2015

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is boosting retail education at the 2015 trade show with a revamped NBDA Super Seminar series and a new area on the show floor called the Retail Resource Initiative.

Posted in Retail News
June 4, 2015

SOLON, Ohio (BRAIN) — Efficient Collaborative Retail Marketing, which recently acquired Lifeboat Events, is expanding the PressCamp brand to the outdoor industry.

Posted in North America
New media event to run concurrently with Bike PressCamp in 2016.
June 4, 2015

BOULDER, Colo. (BRAIN) — Active Interest Media, publisher of Backpacker, SKI, Skiing, Climbing and a host of other outdoor consumer magazines, has acquired the Outdoor Guide, a direct mail service, from Catalyst Communication. The terms of the sale weren’t disclosed.

Posted in North America
June 3, 2015
Sasha Tomchenko, Cove's general manager.

NORTH VANCOUVER, British Columbia (BRAIN)  — Like Vancouver, which the BRAIN Dealer Tour visited Tuesday, the North Shore bike retail scene is crowded, competitive and apparently profitable.

Posted in Retail News
June 3, 2015

NANTES, France (BRAIN) — Some 1,500 delegates from more than 160 countries are gathered in Nantes, France, this week to discuss the future of cycling.

Posted in International
June 3, 2015

SANTA MONICA, Calif. (BRAIN) — CycleHop has signed a long-term lease for a new space in Santa Monica, which will be the new home for local bike-share operations and serve as the company’s national headquarters. The company used to be located in Miami Beach, Florida.

Posted in North America
June 3, 2015

VANCOUVER, British Columbia (BRAIN) — Recon Instruments has developed a nutrition app called Refuel that tells cyclists and runners when to drink and eat during and after an activity. The app displays this information on the Recon Jet’s heads-up display.

Posted in Product/Tech
June 3, 2015

ASPEN, Colo. (BRAIN) — ZG Collective, a new distributor of outdoor, snow, cycling and active lifestyle brands, is introducing German helmet brand Melon Helmets to the North American market.

Posted in North America
June 3, 2015
Event XC helmet retails for $90

SCOTTS VALLEY, Calif. (BRAIN) — Bell is introducing its latest MIPS-equipped helmet, the Event XC. At $90, it’s Bell’s most affordable MIPS helmet.

Posted in New Products
June 2, 2015
BSP Studio carries Trek and Cannondale exclusively.

VANCOUVER, British Columbia (BRAIN) — Vancouver is a city of neighborhoods separated by waterways and connected by bridges and a crazy love of bicycling. The water makes it a challenging city to traverse by bike or other means.

Posted in Retail News

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