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BRAIN Staff

All articles by BRAIN Staff

December 10, 2015

OGDEN, Utah (BRAIN) — Mavic has signed a multi-year agreement with the Larry H. Miller Tour of Utah to be the official neutral race support provider for the men’s multi-stage professional race and women’s race event.

Posted in North America
December 10, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — In mid-January, Eurobike will offer an array of technical seminars for dealers in four German cities in cooperation with brands including Bosch, SRAM, Fox, Magura, Schwalbe, BionX and KMC.

Posted in International
December 10, 2015

SOMERSET, United Kingdom (BRAIN) — U.K.-based Charge Bikes is launching its first range of children’s-specific Cooker fat bikes.

Posted in New Products
December 10, 2015

IRVINE, Calif. (BRAIN) — Pedego Electric Bikes recently opened five new stores in Delray Beach, Fla., Southlands (Denver), Colo., Bend, Ore., Portland, Ore., and Redding, Calif. The new stores bump the store count for Pedego-branded locations up to more than 75.

Posted in Retail News
December 9, 2015

SEATTLE, Wash. (BRAIN) — The boards of directors of the Cascade Bicycle Club and Washington Bikes approved the merger of the two organizations. The merger will create the nation’s largest statewide bicycle nonprofit, the groups said in a press release.

Posted in North America
December 9, 2015

WILTON, Ct. (BRAIN) — Morgan Meredith has joined Dorel Sports as global mountain bike marketing manager for Cannondale. The bike division of Dorel Industries has also promoted Jonathan Geran to global director, sports marketing, for Cannondale. 

Posted in North America
December 9, 2015
The U.S. National Whitewater Center will host Interbike's Fall CycloFest next October.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike announced that SRAM, Cannondale, Santa Cruz, Fox Racing, Pivot and KHS are among the brands that have committed to exhibiting at its new event next fall called CycloFest.

Posted in North America
December 9, 2015

ST-AUGUSTIN-DE-DESMAURES, Quebec (BRAIN) – Outdoor retailer Torpedo 7 will sell Louis Garneau’s stock line of cycling and triathlon apparel and hardgoods in New Zealand, the Canadian company announced.

Posted in International
December 9, 2015

OGDEN, Utah (BRAIN) — As QBP opens its new distribution center in Reno, Nevada, today, the company has announced that it is relocating its Q-West operation in Ogden, Utah, to the Denver area. The move will significantly improve service to customers by reducing ground service transit times, QBP said in a statement.

Posted in North America
December 9, 2015
David Régnier-Bourque, Julien Boulais, and Jean-Philippe Tremblay

CHICOUTIMI, Quebec (BRAIN) — Canadian bike brand Devinci has promoted David Régnier-Bourque to director of marketing and Jean-Philippe Tremblay to artistic director. The company also hired Julien Boulais as marketing coordinator.

Posted in International

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