All articles by BRAIN Staff
CHICAGO (BRAIN) — SRAM has hired pro racer Alex Rafferty as its new European MTB public relations coordinator.
Rafferty will be based in Schweinfurt, Germany and work with SRAM's global MTB PR team in promoting all of SRAM's mountain bike brands: SRAM, RockShox, Avid, TRUVATIV and Quarq.
NEW YORK, N.Y. (BRAIN) — FBM Bike Co.'s new Ballista frameset is designed for hardcourt bike polo players.
The tig-welded chromoly frame is based on the original FBM Sword frame geometry, but modified with input from Evan George and Koyo Maeda of Seattle's The Assassins bike polo team.
HAUPPAUGE, N.Y. (BRAIN) — Finish Line Technologies is now producing a monthly email newsletter for consumers, called BikeLove.
FOXBOROUGH, Mass. (BRAIN) — Todson president Neal Todrys is apologizing to retailers and reversing course after the company's announcement of a charity giveaway drew the ire of dozens of store owners last week.
WILMINGTON, Del. (BRAIN) — Blue Bicycle has added 10 new outside reps to its sales force, in addition to its in-house sales and customer service team.
BROOKLYN, N.Y. (BRAIN) — Lifestyle bike brand Brooklyn Bicycle Co. has hired Gary Thornton as national sales manager. Thornton will oversee the brand’s growing dealer base and manage a network of independent sales reps. He’s based out of the company’s Williamsburg, Brooklyn, headquarters.
MORGAN HILL, Calif. (BRAIN) — Specialized and Strava have collaborated on a new social media platform, Strava Shop Pages, for retailers to build community around their businesses, better serve customers and get more people on bikes.
SANDY, Utah (BRAIN) — Carbon fiber and aerodynamics expert Paul Lew will oversee U.S. and overseas marketing for Reynolds Cycling as sales and marketing manager Rob Aguero shifts his focus exclusively on sales. Reynolds said the move was prompted in part by growth in key accounts and OEM business.
SAN DIEGO (BRAIN) — Selle Anatomica has re-engineered and renamed its U.S.-made leather saddles for 2014.