All articles by BRAIN Staff
MANCHESTER, N.H. (BRAIN) — Parts and accessories brand Serfas is the latest to join The Bike Cooperative's growing network of supplier partners. Effective immediately, members of the retail co-op will earn rebates on their purchases of all Serfas-branded products.
LONG BEACH, Calif. (BRAIN) — Pioneer Electronics USA’s Cycle Sports Division has unveiled Training Assist, a new feature on its SGX-CA500 GPS Cycle Computer to support athletes training with Pioneer’s line of Single Leg and Dual Leg Power Meters.
MADISON, Wis. (BRAIN) — John Burke, president of Trek Bicycles, has authored a new book, “12 Simple Solutions to Save America,” which becomes available this week on Amazon and Barnes & Noble. It’s the second book by Burke, who released his first book on his father’s life in 2012.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has signed up the Trombone Shorty & Orleans Avenue band to headline the Fall CycloFest festival at the U.S. National Whitewater Center, in Charlotte, North Carolina.
LAGUNA HILLS, Calif. (BRAIN) — The June 15 issue of Bicycle Retailer & Industry News, landing in mailboxes and email inboxes this week, features our annual e-bike report, a 12-page package devoted to the fast growing market for electric bikes.
GREENVILLE, S.C. (BRAIN) — Boyd Cycling has rolled out its 28 mm deep carbon clincher wheelset, available in disc or rim brake versions, with multiple axle configurations.
CHAPEL HILL, N.C. (BRAIN) — During National Bike Month in May, Performance Bicycle and its customers raised $17,522 for the Rails-to-Trails Conservancy via a combination of customer donations and matching funds from the retailer.
DENVER — The Electric Bike Expo heads to Denver on Friday, giving consumers an opportunity to test ride more than 100 electric bikes from several exhibiting brands.
ASHEVILLE, N.C. (BRAIN) — The Mann Group, a retail sales and management training firm, is repackaging its GEAR sales training for the bike industry.
SANDY, Utah (BRAIN) — Reynolds Cycling has promoted Travis Erwin, its current European general manager, to director of global sales. Erwin, who has been based in the Netherlands, will relocate to Reynolds headquarters near Salt Lake City for the role.