DealerCamp is gearing up for a multi-year expansion. UltraBike Events LLC, the new owner and operator of DealerCamp, has vision that will take the event to the next level. Launch new products to an extensive audience of qualified buyers, promote your brand to an affluent market of trendsetting consumers, and foster relationships with retailers, reps and your target market. DealerCamp 2014 provides an exclusive opportunity to launch products in an environment that enhances the buying experience. New this year is CycleFest Park City, a celebration of all things cycling—fat tire, skinny tire and training wheels. This integrated festival showcases Park City as a cycling mecca. CycleFest will offer the complete experience for trade and consumers alike. July 24 and 25 will serve as an industry-only trade show that will focus on relationship building and product sales. The weekend will bring in thousands of consumers who are eager to demo products, learn from the pros and participate in competitive/recreational riding.