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Now in its 11th year, Madison’s IceBike and Sportline Show 2017 will play host to thousands of attendees and gives members of the trade a relaxed environment to find out about the latest developments at Madison and Sportline. Returning to Arena:MK, all the latest products will be on show including workshops to learn about the brands, merchandising and how best to make the most of Madison and Sportline’s award-winning operation. Madison and Sportline will once again be showcasing the latest and greatest from its brand portfolio including Shimano, Genesis, Park Tool, Ridley, PRO, Saracen and many more. With the new year well underway and spring fast approaching, IceBike in February is a timely opportunity to get reacquainted with some of the biggest brands in the U.K. cycling industry.

Tel: 01908 326032



Start: February 21, 2017 1:00 am
End: February 22, 2017 1:00 am
Location: Milton Keynes Arena, London, UK