PressCamp affords participating companies national media exposure, reduces product launch out-of-office time and introduces many manufacturers to new media outlets. Now with two PressCamps on the calendar, brands have twice the opportunity to roll out their latest and greatest at the time and location that works best for them. PressCamp is a turnkey, all-costs-inclusive opportunity that makes it possible for manufacturers to go to market efficiently and have the best opportunity to receive the editorial support that key brands and interesting products deserve. Participating media outlets have included VeloNews, the Los Angeles Times, Road Bike Action, Wired magazine, Outside magazine, Bike magazine, BikeRadar, MTBR.com and Bicycle Retailer and Industry News.
Lifeboat Events Bike PressCamp-Winter
Start: January 28, 2014
End: January 31, 2014
Location: Terranea Resort, Palos Verdes, CA