TAMPA, Fla. (BRAIN) — Atomik Carbon, a new brand out of Florida, is hitting the market this year with carbon rims and handlebars.
DETROIT, Mich. (BRAIN) — In order to offer a better fit for smaller riders, American bike manufacturer Detroit Bikes has announced it will begin production on a new frame style, the B-Type, early next week.
LADERA RANCH, Calif. (BRAIN) — Longtime Serfas general manager John Denson has left the company and launched his own IBD-exclusive sales and distribution venture, Southern California-based Torcano Industries.
INDIANAPOLIS, IN (BRAIN) — Josh Poertner is an engineer, but not that kind of engineer.
PHILADELPHIA, PA (BRAIN) — A three-year-old Pennsylvania brand is offering custom U.S.-made cargo bikes and electric bikes, bringing utilitarian options to consumers with specific needs.
AUSTIN, TX (BRAIN) — Soleus, a major supplier of sports watches to the running and fitness market, is entering the bike world with a GPS-enabled bike computer that will retail for $99.
TORONTO, Ontario (BRAIN) — KindHuman, a new bike and accessories brand, is taking an unusual approach to the market, offering discounts to community service employees and supporting racing programs for underprivileged youth.
BOULDER, CO (BRAIN) — Visitors to Jason Smith's workshop — should they be far enough down the rabbit hole of bike geekdom to appreciate it — might be treated to a fairly eye-opening demonstration about bike chain friction.
BOULDER, CO (BRAIN) — "Think big, act small," is the buzz phrase at Alchemy Bicycle Company, a small builder that's carving out a niche in the area where high-performance racing bikes and custom, handmade craftsmanship overlap.