BRECKENRIDGE, CO (BRAIN) — The Breck Epic MTB Stage Race has drawn several new sponsors including SRAM, organizers said this week.
SRAM and its family of brands will assist with all mechanical needs.
PARK CITY, UT (BRAIN) – Online retailer Backcountry.com has become the presenting sponsor of the Larry H. Miller Tour of Utah Lifestyle Expo.
MINNEAPOLIS, MN (BRAIN) — LeMond Revolution is becoming a supplier and co-title sponsor of the Australia-based anti-doping organization Bike Pure and its road racing team.
COLORADO SPRINGS, CO (BRAIN) — Bonk Breaker has reached an agreement with USA Cycling to become the official energy, protein and nutritional bar of USA Cycling and the USA Cycling Team, the organization announced this week.
COLORADO SPRINGS, CO (BRAIN) — USA Cycling has opened registration for this year's Bill Woodul Race Mechanics Clinic, which will be held at the U.S. Olympic Training Center here Nov. 13-17.
PARIS, France (BRAIN) — Shimano is claiming victory in the 2013 Tour de France.
SAN JUAN CAPISTRANO, CA (BRAIN) — Paying spectators at the CrossVegas cyclocross race will be able to attend the final hours of the Interbike trade show this September, the show's organizers announced this week.
LAGUNA, CA (BRAIN) — To celebrate the 100th anniversary of the Tour de France, Bicycle Retailer will provide fans of professional cycling a weekly infographic on which cyclist and team are leading the social media race.
To celebrate the 100th anniversary of the Tour de France, Bicycle Retailer will provide fans of professional cycling a weekly infographic on which cyclist and team are leading the social media race.
LONGMONT, CO (BRAIN) — Organizers of the Clif Bar CrossVegas cyclocrss race and some of the event's sponsors are running a contest over the next 10 weeks, with a grand prize that includes a VIP ticket to the race and a custom jersey autographed by the race winner. The event will be held in Las Vegas on Sept.
BERKELEY, CA (BRAIN) — The National Interscholastic Cycling Association has announced an honorary board of directors, made up of prominent figures in the cycling industry who are actively contributing to NICA’s efforts.
WATERLOO, WI (BRAIN) — Next season Trek Bicycle will own the WorldTour team it has sponsored and supplied for the last three years.
RANCHO SANTA MARGARITA, CA (BRAIN) — For the first time in Serfas’ 20-year history the company is running a television commercial. The brand will run two 30-second ads during the Tour de France, which starts Saturday.
BETHEL, CT (BRAIN) — Cannondale has launched the second issue of the Cannondale Gazette for the 100th anniversary of the Tour de France. The free digital magazine is created by Cannondale in partnership with Peloton magazine.
NEWBURY PARK, CA (BRAIN) — Some of the bikes that Liv/Giant has donated to the Afghan National Women's Cycling Team, along with other
AUSTIN, TX (BRAIN) — Nike will stop manufacturing Livestrong-branded products following the 2013 holiday season, ending a nine-year relationship that has pumped more than $100 million into the nonprofit founded by Lance Armstrong.
CHATTANOOGA, TN (BRAIN) — This weekend's USA Cycling professional road and time trial championships are being held, for the first time in the event's 28-year history, in Chattanooga, Tennessee, after many years in Greenville, South Carolina.